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Hong, Seok-Hee; Ataides, Juan Pablo Bonilla; Kok, Rowena; Meidiana, Amyra; Park, Kunsoo

New seeding strategies for the influence maximization problem. (English) Zbl 07928720

Cherifi, Hocine (ed.) et al., Complex networks & their applications XII. Proceedings of the twelfth international conference on complex networks and their applications: COMPLEX NETWORKS 2023. Volume 2. Cham: Springer. Stud. Comput. Intell. 1142, 289-299 (2024).

MSC: 68-XX

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Cong, Lin William; Li, Siguang

Influencer marketing and product competition. (English) Zbl 07913046

J. Econ. Theory 220, Article ID 105867, 28 p. (2024).

MSC: 91B39 90B60

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Kennedy, Adrian P.; Sethi, Suresh P.; Siu, Chi Chung; Yam, Sheung Chi Phillip

Technical note – The generalized Sethi advertising model. (English) Zbl 07907211

Oper. Res. 72, No. 4, 1526-1535 (2024).

MSC: 90B60 91A10 91A12

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Bai, Yicheng; Feldman, Jacob; Topaloglu, Huseyin; Wagner, Laura

Assortment optimization under the multinomial logit model with utility-based rank cutoffs. (English) Zbl 07907207

Oper. Res. 72, No. 4, 1453-1474 (2024).

MSC: 90Cxx

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Chernonog, Tatyana

Supply chains of mobile apps: competition, private labels and bypassing when the app’s quality is co-created. (English) Zbl 07905465

Ann. Oper. Res. 332, No. 1-3, 859-890 (2024).

MSC: 90B06 90B60 90B05 91A80 90B30

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Debnath, Abhijit; Sarkar, Biswajit

Supply chain model having stochastic lead time demand with variable production rate and demand dependent on price and advertisement. (English) Zbl 07902482

RAIRO, Oper. Res. 58, No. 4, 2645-2667 (2024).

MSC: 90B05 90B06 90B60

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Boustani, Noureddine; Emrouznejad, Ali; Gholami, Roya; Despic, Ozren; Ioannou, Athina

Improving the predictive accuracy of the cross-selling of consumer loans using deep learning networks. (English) Zbl 1542.91411

Ann. Oper. Res. 339, No. 1-2, 613-630 (2024).

MSC: 91G40 68T07

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Giordano, Michele; Yurchenko-Tytarenko, Anton

Optimal control in linear-quadratic stochastic advertising models with memory. (English) Zbl 07890800

Decis. Econ. Finance 47, No. 1, 275-298 (2024).

MSC: 90B60 60H20 93E20 91B70 49N10

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Pedrosa, Lehilton L. C.; da Silva, Mauro R. C.; Schouery, Rafael C. S.

Approximation algorithms for the MAXSPACE advertisement problem. (English) Zbl 07888057

Theory Comput. Syst. 68, No. 3, 571-590 (2024).

MSC: 90B35 90B60 68W25 68M20

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Assarzadegan, Parisa; Hejazi, Seyed Reza; Rasti-Barzoki, Morteza

A Stackelberg differential game theoretic approach for analyzing coordination strategies in a supply chain with retailer’s premium store brand. (English) Zbl 07881786

Ann. Oper. Res. 336, No. 3, 1519-1549 (2024).

MSC: 90B06 91A65 91A23 90B60 91B24

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Wang, Yusheng; Li, Yongjian; Xu, Shuangshuang

Repositioning to sink: the pricing and quality decisions for product line considering the sinking market. (English) Zbl 07881408

Eur. J. Oper. Res. 317, No. 2, 578-591 (2024).

MSC: 90Bxx

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He, Xiang; Li, Michael Z. F.; Li, Li; Li, Jing; Hu, Jiao

Competitive pricing and advertising strategies for online retailers with “showrooming” and “webrooming”. (English) Zbl 1541.90223

Eur. J. Oper. Res. 316, No. 2, 617-638 (2024).

MSC: 90B60

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Yu, Mingzhu; Gao, Qi; Yi, Zelong

Retailer information sharing strategy with counterfeiter encroachment. (English) Zbl 1542.90016

Asia-Pac. J. Oper. Res. 41, No. 1, Article ID 2350001, 52 p. (2024).

MSC: 90B05 90B60

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Majima, Kaito; Kawakami, Kosuke; Ishizuka, Kota; Nakata, Kazuhide

Keyword-level Bayesian online bid optimization for sponsored search advertising. (English) Zbl 1541.90224

SN Oper. Res. Forum 5, No. 2, Paper No. 45, 32 p. (2024).

MSC: 90B60

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Tao, Wang; Zhang, Cheng-Ke; Yang, Lu

Partially-observed bilinear nonzero-sum stochastic differential game with affine-quadratic discounted payoff and application to competitive advertising. (English) Zbl 07866591

Dyn. Games Appl. 14, No. 2, 453-479 (2024).

MSC: 91A15 91A05 90B60

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Weinmayer, Karl; Garaus, Marion; Wagner, Udo

The impact of corporate sustainability performance on advertising efficiency. (English) Zbl 1541.90230

OR Spectrum 46, No. 1, 175-209 (2024).

MSC: 90B60 91B42

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Wamsler, Julia; Vuckovac, Denis; Natter, Martin; Ilic, Alexander

Live shopping promotions: which categories should a retailer discount to shoppers already in the store? (English) Zbl 1542.90136

OR Spectrum 46, No. 1, 135-174 (2024).

MSC: 90B50 90B60

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Baier, Daniel; Voekler, Sascha

One-stage product-line design heuristics: an empirical comparison. (English) Zbl 1542.90080

OR Spectrum 46, No. 1, 73-107 (2024).

MSC: 90B30 90C59 90B60 62P20 90B50

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Aschersleben, Philipp; Steiner, Winfried J.

Dynamic pricing using flexible heterogeneous sales response models. (English) Zbl 1543.90131

OR Spectrum 46, No. 1, 29-72 (2024).

MSC: 90B60 90C39

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Guhl, Daniel (ed.); Paetz, Friederike (ed.); Wagner, Udo (ed.); Wedel, Michel (ed.)

Predicting and optimizing marketing performance in dynamic markets. (English) Zbl 07866571

OR Spectrum 46, No. 1, 1-27 (2024).

MSC: 00Bxx 90Bxx

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Gao, Renzhi; Yao, Xiaoyu; Wang, Zhao; Abedin, Mohammad Zoynul

Sentiment classification of time-sync comments: a semi-supervised hierarchical deep learning method. (English) Zbl 07865841

Eur. J. Oper. Res. 314, No. 3, 1159-1173 (2024).

MSC: 90Bxx

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Lahmandi-Ayed, Rim; Laussel, Didier

Random informative advertising with vertically differentiated products. (English) Zbl 07865489

Games 15, No. 2, Paper No. 10, 29 p. (2024).

MSC: 90B60 91B24

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Bokelmann, Björn; Lessmann, Stefan

Improving uplift model evaluation on randomized controlled trial data. (English) Zbl 07864999

Eur. J. Oper. Res. 313, No. 2, 691-707 (2024).

MSC: 90Bxx

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Li, Zhiguo; Xie, Faqi; Zhang, Han; Zhang, Hongwu

Signaling quality through price guarantee window for technology-related products. (English) Zbl 07864997

Eur. J. Oper. Res. 313, No. 2, 669-677 (2024).

MSC: 90Bxx

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Wang, Ruibing; Wang, Qiao; Chiang, Wei-yu Kevin

Optimal promotional mix and pricing when faced with uncertain product value. (English) Zbl 07864995

Eur. J. Oper. Res. 313, No. 2, 637-651 (2024).

MSC: 90Bxx

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Qian, Zhifeng; Day, Steven James; Ignatius, Joshua; Dhamotharan, Lalitha; Chai, Junwu

Digital advertising spillover, online-exclusive product launches, and manufacturer-remanufacturer competition. (English) Zbl 07864990

Eur. J. Oper. Res. 313, No. 2, 565-586 (2024).

MSC: 90Bxx

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Cai, Y.

A novel response model and target selection method with applications to marketing. (English) Zbl 07859055

Aust. N. Z. J. Stat. 66, No. 1, 48-76 (2024).

MSC: 62Pxx 68Txx 62-XX

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Ye, Lisha; Chen, Lin; Peng, Jin; Xu, Meng; Ming, Junren; Wan, Qing

Joint optimization of online selling mode and logistics service strategy in e-commerce market with uncertain information. (English) Zbl 07846710

J. Ind. Manag. Optim. 20, No. 5, 1979-2006 (2024).

MSC: 90B06 90B50 91A10 91A40 90B60

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Zhang, Jingxin; Zhang, Jianxiong; Xu, Chunqiu

Contract design considering data driven marketing: with and without the cap and trade regulation. (English) Zbl 1541.90097

Ann. Oper. Res. 333, No. 1, 157-199 (2024).

MSC: 90B06 90B60

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Fruchter, Gila E.; Wiszniewska-Matyszkiel, Agnieszka

How responsive should a firm be to customers’ expectations? (English) Zbl 07833030

Eur. J. Oper. Res. 314, No. 1, 323-339 (2024).

MSC: 90Bxx

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Wu, Zhihui; Lang, Hong

Coordinating a platform supply chain with reference promotion effect and big data marketing. (English) Zbl 1536.90029

RAIRO, Oper. Res. 58, No. 2, 1333-1357 (2024).

MSC: 90B06 90B60 91A23 91A80

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Ghosh, Santanu Kumar; Goswami, Palash

Green initiative in a two-echelon supply chain with co-ordination and contract. (English) Zbl 1536.90017

RAIRO, Oper. Res. 58, No. 2, 1147-1161 (2024).

MSC: 90B06

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Bottega, Lucie; Brécard, Dorothée; Delacote, Philippe

Advertising, ecolabeling and consumers’ beliefs: greenwashing or not? (English) Zbl 1533.91275

Econ. Lett. 235, Article ID 111513, 4 p. (2024).

MSC: 91B42 90B60

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Mandal, Sangita; Banu, Ateka; Mondal, Shyamal Kumar

An integrated inventory model for non-instantaneous deteriorating item under credit policy and partial backlogging with advertising and price dependent stochastic demand. (English) Zbl 1532.90007

RAIRO, Oper. Res. 58, No. 1, 151-183 (2024).

MSC: 90B05 90B50 90B60

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Mondal, Ashish Kumar; Pareek, Sarla; Sarkar, Biswajit

Payment policy for a three-echelon supply chain management under advertisement-driven demand. (English) Zbl 1532.90008

RAIRO, Oper. Res. 58, No. 1, 45-77 (2024).

MSC: 90B05 90B06 90B60

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Du, Xianjin; Jiang, Shan; Tao, Shaokun; Wang, Shulei

Cooperative advertising and coordination in a supply chain: the role of Nash bargaining fairness concerns. (English) Zbl 1533.90010

RAIRO, Oper. Res. 58, No. 1, 1-18 (2024).

MSC: 90B05 90B60 90B06 91A80 91A10

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Li, Wei; Li, Dongyan; Tian, Ruimiao; Tian, Junfeng

Sourcing strategies of manufacturers with customer returns and product design efforts. (English) Zbl 1533.90047

Int. Trans. Oper. Res. 31, No. 3, 1791-1827 (2024).

MSC: 90B30 90B60 91B38

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Karray, Salma; Martín-Herrán, Guiomar

The effects of decision timing for pricing and marketing efforts in a supply chain with competing manufacturers. (English) Zbl 07772061

Int. Trans. Oper. Res. 31, No. 1, 568-615 (2024).

MSC: 90-XX

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Yenipazarli, Arda

Strategic incentives for comparative advertising investments in non-zero-sum competition and economic consequences. (English) Zbl 07765839

Eur. J. Oper. Res. 312, No. 3, 1059-1073 (2024).

MSC: 90Bxx

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Kolling, Camila; Gusatti, Ciro Eduardo; Lago, Nicole Cecchele; de Medeiros, Janine Fleith; Ribeiro, Jose Luis Duarte

Marketing campaigns and consumer behavior: the long and winding road to induce sustainable practices. (English) Zbl 07923529

Dos Reis, João Carlos Gonçalves (ed.) et al., Industrial engineering and operations management. XXIX IJCIEOM, Lisbon, Portugal, June 28–30, 2023 Selected papers based on the presentations at the conference. Cham: Springer. Springer Proc. Math. Stat. 431, 249-262 (2023).

MSC: 90B60 91B42

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Yan, Zhishuai; Xing, Wei

Research on pricing and design optimization of cause marketing products. (English) Zbl 07914685

Li, Xiang (ed.) et al., Proceedings of the tenth international forum of decision sciences, Harbin, Heilongjiang province, China, 2022. Singapore: Springer. Uncertain. Oper. Res., 177-197 (2023).

MSC: 91B24 90B06 91A80

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Fauvé, Nicolas; Neumann, Simone

Storage and retrieval in fully automated grid-based storage systems. (English) Zbl 07914513

Grothe, Oliver (ed.) et al., Operations research proceedings 2022. Selected papers of the annual international conference of the German Operations Research Society (GOR), Karlsruhe, Germany, September 6–9, 2022. Cham: Springer. Lect. Notes Oper. Res., 589-594 (2023).

MSC: 90B05 90B60

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Garcia Pires, Armando José

Ad-valorem taxes, prices and content diversification in the news market. (English) Zbl 1542.91132

Games 14, No. 2, Paper No. 25, 28 p. (2023).

MSC: 91B44 91B64 90B60

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Liu, Bin; Liang, Dong; Zhong, Feimin; Xie, Jinxing

Effects of accrual rates in cooperative advertising programs for channel members with risk preferences. (English) Zbl 1540.90141

Asia-Pac. J. Oper. Res. 40, No. 6, Article ID 2250038, 28 p. (2023).

MSC: 90B60 90B05 90B06 91A80

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Misra, A. K.; Pal, Soumitra; Gupta, Rabindra Kumar

Modeling the effect of TV and social media advertisements on the dynamics of vector-borne disease malaria. (English) Zbl 1539.92162

Int. J. Bifurcation Chaos Appl. Sci. Eng. 33, No. 3, Article ID 2350033, 18 p. (2023).

MSC: 92D30 90B60 34C23 34D20

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Mohammadi, Sohameh; Nadimi-Shahraki, Mohammad H.; Beheshti, Zahra; Zamanifar, Kamran

Fuzzy sign-aware diffusion models for influence maximization in signed social networks. (English) Zbl 1536.91265

Inf. Sci. 645, Article ID 119174, 29 p. (2023).

MSC: 91D30 91B86 90B60

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Pennoni, Fulvia; Paas, Leonard J.; Bartolucci, Francesco

A causal hidden Markov model for assessing effects of multiple direct mail campaigns. (English) Zbl 1536.62089

Test 32, No. 4, 1336-1364 (2023).

MSC: 62P20 62M05 62H30 90B60

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Rao, Guoyao; Li, Deying; Wang, Yongcai; Chen, Wenping; Zhou, Chunlai; Zhu, Yuqing

Maximizing the influence with \(\kappa\)-grouping constraint. (English) Zbl 1541.90227

Inf. Sci. 629, 204-221 (2023).

MSC: 90B60 91D30

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Zhang, Yapeng; Zhou, Wei

Complex dynamical behaviors in a dual channel supply chain model with retailer’s service input. (English) Zbl 1535.90026

J. Syst. Sci. Complex. 36, No. 3, 1144-1168 (2023).

MSC: 90B06 91B24 90B60 90B05 91B55 91A80 91A65

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Yamaguchi, Rui; Saito, Saburo

A Bayesian network model of consumers’ Kaiyu behaviors. (English) Zbl 1533.91292

Saito, Saburo (ed.) et al., Recent advances in modeling and forecasting Kaiyu. Tools for predicting and verifying the effects of urban revitalization policy. Singapore: Springer. New Front. Reg. Sci., Asian Perspect. 36, 571-599 (2023).

MSC: 91B42 91B70 91B72

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Abeles, Justin; Bitew, Worku T.; Latchman, Radika; Seaton, Nicholas; Tartamella, Michael; Vogel, Richard

Optimal advertising expenditure. (English) Zbl 1535.90080

Enkhbat, Rentsen (ed.) et al., Optimization, simulation and control. ICOSC 2022, Ulaanbaatar, Mongolia, June 20–22, 2022. Selected papers. Cham: Springer. Springer Proc. Math. Stat. 434, 79-87 (2023).

MSC: 90B60 90-10