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Liu, Bin; Li, Xiao; Wang, Huijuan; Fang, Qizhi; Dong, Junyu; Wu, Weili

Profit maximization problem with coupons in social networks. (English) Zbl 1525.91141

Tang, Shaojie (ed.) et al., Algorithmic aspects in information and management. 12th international conference, AAIM 2018, Dallas, TX, USA, December 3–4, 2018. Proceedings. Cham: Springer. Lect. Notes Comput. Sci. 11343, 49-61 (2018).

Reviewer: Yilun Shang (Newcastle upon Tyne)

MSC: 91D30 90B60 68W25

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Feldman, Moran; Frim, Gonen; Gonen, Rica

Multi-sided advertising markets: dynamic mechanisms and incremental user compensations. (English) Zbl 1521.90102

Bushnell, Linda (ed.) et al., Decision and game theory for security. 9th international conference, GameSec 2018, Seattle, WA, USA, October 29–31, 2018. Proceedings. Cham: Springer. Lect. Notes Comput. Sci. 11199, 227-247 (2018).

MSC: 90B60

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Whelan, Adele

Entry deterrence, coordinating advertising and pricing in markets with consumption externalities. (English) Zbl 1508.91205

B. E. J. Theor. Econ. 19, No. 2, Article ID 20170058, 16 p. (2018).

MSC: 91B24 90B60

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Gong, Qiang; Pan, Siqi; Yang, Huanxing

Targeted advertising on competing platforms. (English) Zbl 1509.90108

B. E. J. Theor. Econ. 19, No. 1, Article ID 20170126, 20 p. (2018).

MSC: 90B60 91B26

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Poornima, S.; Clara, B. Esther

Analysis on time to recruitment in a three-grade marketing organization having classified sources of depletion of two types with an extended threshold and shortage in manpower forms geometric process. (English) Zbl 1498.90122

Madhu, V. (ed.) et al., Advances in algebra and analysis. International conference on advances in mathematical sciences, ICAMS, Vellore, India, December 1–3, 2017. Volume I. Selected papers. Cham: Birkhäuser. Trends Math., 315-321 (2018).

MSC: 90B60 90B70

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Li, Pengdeng; Yang, Xiaofan; Wu, Yingbo; He, Weiyi; Zhao, Pengpeng

Discount pricing in word-of-mouth marketing: an optimal control approach. (English) Zbl 1514.91087

Physica A 505, 512-522 (2018).

MSC: 91B55 49N90

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Li, Pengdeng; Yang, Xiaofan; Yang, Lu-Xing; Xiong, Qingyu; Wu, Yingbo; Tang, Yuan Yan

The modeling and analysis of the word-of-mouth marketing. (English) Zbl 1503.90065

Physica A 493, 1-16 (2018).

MSC: 90B60

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Morais, Joanna; Thomas-Agnan, Christine; Simioni, Michel

Using compositional and Dirichlet models for market share regression. (English) Zbl 1516.62493

J. Appl. Stat. 45, No. 9, 1670-1689 (2018).

MSC: 62-XX

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Yan, Bo; Chen, Zhuo

A prediction approach for precise marketing based on ARIMA-ARCH model: a case of China mobile. (English) Zbl 1508.62282

Commun. Stat., Theory Methods 47, No. 16, 4042-4058 (2018).

MSC: 62P20 62M10

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Ezimadu, Peter E.; Nwozo, Chukwuma R.

Modeling dynamic cooperative advertising in a decentralized channel. (English) Zbl 1464.90036

Yugosl. J. Oper. Res. 28, No. 4, 539-566 (2018).

MSC: 90B60 91A23 91A12

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Guo, Zhanbing; Ma, Junhai

Dynamics and implications on a cooperative advertising model in the supply chain. (English) Zbl 1509.90109

Commun. Nonlinear Sci. Numer. Simul. 64, 198-212 (2018).

MSC: 90B60 90B05 91A10

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Fridgeirsdottir, Kristin; Najafi-Asadolahi, Sami

Cost-per-impression pricing for display advertising. (English) Zbl 1443.90231

Oper. Res. 66, No. 3, 653-672 (2018).

MSC: 90B60 90B22 91B24 60J10 60K25

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Qin, Rui; Yuan, Yong; Wang, Fei-Yue

A Pareto optimal mechanism for demand-side platforms in real time bidding advertising markets. (English) Zbl 1448.90057

Inf. Sci. 469, 119-140 (2018).

MSC: 90B60 91B26

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Nissim, Kobbi; Smorodinsky, Rann; Tennenholtz, Moshe

Segmentation, incentives, and privacy. (English) Zbl 1443.91017

Math. Oper. Res. 43, No. 4, 1252-1268 (2018).

MSC: 91A10 91A80 90B60 90B80

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Rad, Mona Ahmadi; Khoshalhan, Farid; Glock, Christoph H.

Optimal production and distribution policies for a two-stage supply chain with imperfect items and price- and advertisement-sensitive demand: a note. (English) Zbl 1480.90028

Appl. Math. Modelling 57, 625-632 (2018).

MSC: 90B05 90B06 90B60

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Górajski, Mariusz; Machowska, Dominika

The effects of technological shocks in an optimal goodwill model with a random product life cycle. (English) Zbl 1426.91119

Comput. Math. Appl. 76, No. 4, 905-922 (2018).

MSC: 91B24 90B60

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Rosa, S.; Rebelo, P.; Silva, C. M.; Alves, H.; Carvalho, P. G.

Optimal control of the customer dynamics based on marketing policy. (English) Zbl 1427.91154

Appl. Math. Comput. 330, 42-55 (2018).

MSC: 91B42 34C60 49M05

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Gámez, Manuel; López, Inmaculada; Rodríguez, Carmelo; Varga, Zoltán; Garay, József

Game-theoretical model for marketing cooperative in fisheries. (English) Zbl 1427.90189

Appl. Math. Comput. 329, 325-338 (2018).

MSC: 90B60 91A80 91B76 92D25

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Luo, Yi

Two-stages marketing strategy of monopoly smart device enterprise. (Chinese. English summary) Zbl 1424.91038

J. Univ. Sci. Technol. China 48, No. 2, 118-124 (2018).

MSC: 91B24

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Yao, Fengmin; Liu, Shan; Sun, Jiayi; Teng, Chunxian

Pricing decision models for closed-loop supply chain with advertising effect considering fairness concerns. (Chinese. English summary) Zbl 1424.91042

Control Decis. 33, No. 8, 1505-1513 (2018).

MSC: 91B24 90B05 90B60

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Yu, Hui; Chen, Dongyan; Huang, Chunli

Advertising strategies for supply chain with lagged and memory effects. (Chinese. English summary) Zbl 1424.90177

Control Decis. 33, No. 10, 1871-1878 (2018).

MSC: 90B60 91A23 90B05

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Crettez, Bertrand; Hayek, Naila; Zaccour, Georges

Existence and uniqueness of optimal dynamic pricing and advertising controls without concavity. (English) Zbl 1525.90238

Oper. Res. Lett. 46, No. 2, 199-204 (2018).

MSC: 90B60 91A23 49N90

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Salhab, Rabih; Malhamé, Roland P.; Le Ny, Jerome

A dynamic collective choice model with an advertiser. (English) Zbl 1411.91062

Dyn. Games Appl. 8, No. 3, 490-506 (2018).

MSC: 91A15 91A23 91A65 91B06 90B60

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Dockner, Engelbert J.; Jørgensen, Steffen

Strategic rivalry for market share: a contest theory approach to dynamic advertising competition. (English) Zbl 1411.91253

Dyn. Games Appl. 8, No. 3, 468-489 (2018).

MSC: 91B26 91A23 90B60

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Oztekin, Asil

Creating a marketing strategy in healthcare industry: a holistic data analytic approach. (English) Zbl 1434.90076

Ann. Oper. Res. 270, No. 1-2, 361-382 (2018).

MSC: 90B60

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Chen, Xingyu; Zhou, Zhan; Huang, Junwen; Tao, Da

User innovativeness prediction based on an involvement-emotion-cognition framework. (Chinese. English summary) Zbl 1424.62149

J. Shenzhen Univ., Sci. Eng. 35, No. 4, 426-431 (2018).

MSC: 62M20 68T10 62P20

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Jiang, Hui; Ma, Junhai

Effects of Internet sales promotion on a differential advertising model. (English) Zbl 1422.90018

Discrete Dyn. Nat. Soc. 2018, Article ID 8618146, 11 p. (2018).

MSC: 90B60 91B62 91A80 34A37

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Feng, Jian; Liu, Bin

Goodwill and system dynamics modeling for film investment decision by interactive efforts. (English) Zbl 1422.91587

Discrete Dyn. Nat. Soc. 2018, Article ID 7521689, 10 p. (2018).

MSC: 91B99 90B60

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Ahmadi-javid, Amir; Hoseinpour, Pooya

Cooperative advertising in a capacitated manufacturer-retailer supply chain: a game-theoretic approach. (English) Zbl 1410.90111

Int. Trans. Oper. Res. 25, No. 5, 1677-1694 (2018).

MSC: 90B60 90B05 91A80

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Fu, Xiao; Han, Guanghua

Pricing strategies of a traditional retailer and a direct distributor when consumers hold channel preferences. (English) Zbl 1427.90012

Math. Probl. Eng. 2018, Article ID 7621039, 8 p. (2018).

MSC: 90B05 90B06 90B60

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Ma, Weimin; Cheng, Rong; Ke, Hua; Zhang, Jianguang

Store-brand production arrangement based on the game theory. (English) Zbl 1427.90053

Math. Probl. Eng. 2018, Article ID 6316757, 10 p. (2018).

MSC: 90B06 90B05 90B60 91A80

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Sun, Yanhong; Siqin, Tana; Mu, Lifeng

Advance selling with part prepayment and consumer returns. (English) Zbl 1426.90110

Math. Probl. Eng. 2018, Article ID 2934698, 15 p. (2018).

MSC: 90B30 90B60 91B42

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Duan, Yongrui; Mao, Zhixin; Huo, Jiazhen

Introduction of store brands considering product cost and shelf space opportunity cost. (English) Zbl 1426.90172

Math. Probl. Eng. 2018, Article ID 2324043, 19 p. (2018).

MSC: 90B60 90B05 91A80 91A65

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Serhiyenko, Volodymyr; Ravishanker, Nalini; Venkatesan, Rajkumar

Multi-stage multivariate modeling of temporal patterns in prescription counts for competing drugs in a therapeutic category. (English) Zbl 1411.62328

Appl. Stoch. Models Bus. Ind. 34, No. 1, 61-78 (2018).

MSC: 62P10 62H25 62H30 62M10

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Pan, Jingming; Shi, Wenqing; Tang, Xiaowo

Pricing and ordering strategies of supply chain with selling gift cards. (English) Zbl 1412.90015

J. Ind. Manag. Optim. 14, No. 1, 349-369 (2018).

MSC: 90B05 90B60 91B42

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Yang, Lei; Ji, Jingna; Chen, Kebing

Advertising games on national brand and store brand in a dual-channel supply chain. (English) Zbl 1412.90075

J. Ind. Manag. Optim. 14, No. 1, 105-134 (2018).

MSC: 90B60 91A05 90C46

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Buratto, Alessandra; Wrzaczek, Stefan

Advertising a product to face a competitor entry: a differential game approach. (English) Zbl 1419.91460

Decis. Econ. Finance 41, No. 2, 463-487 (2018).

MSC: 91B54 91B24 91A23 90B60

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In, Younghwan; Wright, Julian

Signaling private choices. (English) Zbl 1405.91066

Rev. Econ. Stud. 85, No. 1, 558-580 (2018); corrigendum ibid. 84, No. 4, 1870 (2017).

MSC: 91A28 91B24 91G50 90B60

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Dubois, Pierre; Griffith, Rachel; O’Connell, Martin

The effects of banning advertising in junk food markets. (English) Zbl 1405.91370

Rev. Econ. Stud. 85, No. 1, 396-436 (2018).

MSC: 91B54 91B42 90B60

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Spenkuch, Jörg L.; Toniatti, David

Political advertising and election results. (English) Zbl 1405.91160

Q. J. Econ. 133, No. 4, 1981-2036 (2018).

MSC: 91B12 91F10 90B60

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Wu, Zhihui; Feng, Lichao; Chen, Dongyan

Coordinating pricing and advertising decisions for supply chain under consignment contract in the dynamic setting. (English) Zbl 1405.90068

Complexity 2018, Article ID 7697180, 11 p. (2018).

MSC: 90B50 90B60 91B24

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Tuli, Rishi; Dhar, Joydip; Bhatti, Harbax S.

Innovation diffusion model for the marketing of a product with interactions and delay in adoption for two different patches. (English) Zbl 1404.34094

Int. J. Appl. Comput. Math. 4, No. 6, Paper No. 149, 17 p. (2018).

MSC: 34K60 90B60 34K20 34K18 34K13

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Shi, Lihong; Petrosian, Ovaries

A dynamic oligopoly marketing model of advertising. (English) Zbl 1404.90087

Petrosyan, Leon A. (ed.) et al., Contributions to game theory and management. Volume XI. The 11th international conference on game theory and management (GTM 2017), St. Petersburg, Russia, June 28–30, 2017. Collected papers. St. Petersburg: St. Petersburg State University. 207-223 (2018).

MSC: 90B60 91B54 90C39

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Krishnamurthy, Vikram; Aprem, Anup; Bhatt, Sujay

Multiple stopping time POMDPs: structural results & application in interactive advertising on social media. (English) Zbl 1406.90045

Automatica 95, 385-398 (2018).

MSC: 90B35 90B10 90B60 90C40 91D30

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Hefti, Andreas

Limited attention, competition and welfare. (English) Zbl 1417.91320

J. Econ. Theory 178, 318-359 (2018).

MSC: 91B42 90B60

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Wilson, John G.; Chen, Jing

On the optimality of coupon books. (English) Zbl 1405.90071

Ann. Oper. Res. 268, No. 1-2, 405-423 (2018).

MSC: 90B60 91B26 90B50 91B06

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He, Yanyan; Zhang, Juan; Gou, Qinglong; Bi, Gongbing

Supply chain decisions with reference quality effect under the O2O environment. (English) Zbl 1405.90014

Ann. Oper. Res. 268, No. 1-2, 273-292 (2018).

MSC: 90B05 91B24 91A23 90B60

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Feldman, Moran; Gonen, Rica

Removal and threshold pricing: truthful two-sided markets with multi-dimensional participants. (English) Zbl 1415.91138

Deng, Xiaotie (ed.), Algorithmic game theory. 11th international symposium, SAGT 2018, Beijing, China, September 11–14, 2018. Proceedings. Cham: Springer. Lect. Notes Comput. Sci. 11059, 163-175 (2018).

MSC: 91B26 90B60 91A40

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Zhou, Huini; Gu, Xiaoguang; Li, Li

The dynamic investment strategy of online advertising based on spillover effect in duopoly competition market. (English) Zbl 1490.90180

Computing 100, No. 8, 881-905 (2018).

MSC: 90B60 91A23 91B24 91B62

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García-Meza, Mario A.; Gromova, Ekaterina Viktorovna; López-Barrientos, José Daniel

Stable marketing cooperation in a differential game for an oligopoly. (English) Zbl 1416.91267

Int. Game Theory Rev. 20, No. 3, Article ID 1750028, 18 p. (2018).

MSC: 91B54 49N70 91A12 91A23 90B60

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Meng, Jia; Xiao, Lin; Zou, Li

A comprehensive evaluation model of generalized linguistic-valued 2-tuple preference relations. (Chinese. English summary) Zbl 1413.90165

J. Zhengzhou Univ., Nat. Sci. Ed. 50, No. 2, 92-96, 101 (2018).

MSC: 90B60 68T50

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Paetz, Friederike; Semmler-Ludwig, Regina

Consumer’s sport preference as a predictor for his/her response to brand personality. (English) Zbl 1397.90228

Kliewer, Natalia (ed.) et al., Operations research proceedings 2017. Selected papers of the annual international conference of the German Operations Research Society (GOR), Freie Universiät Berlin, Germany, September 6–8, 2017. Cham: Springer (ISBN 978-3-319-89919-0/pbk; 978-3-319-89920-6/ebook). Operations Research Proceedings, 61-66 (2018).

MSC: 90B60 91B42 62P20

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Arnold, Michael; Darmon, Eric; Penard, Thierry

The impact of organic links in position auctions with popular versus niche keywords. (English) Zbl 1416.91128

Int. J. Econ. Theory 14, No. 3, 257-278 (2018).

MSC: 91B26 90B60

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Cordasco, Gennaro; Gargano, Luisa; Rescigno, Adele Anna; Vaccaro, Ugo

Evangelism in social networks: algorithms and complexity. (English) Zbl 1396.91606

Networks 71, No. 4, 346-357 (2018).

MSC: 91D30 90B60 91-04

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Zhang, Tao; Li, Gang; Lai, Kin Keung; Leung, John W. K.

Information disclosure strategies for the intermediary and competitive sellers. (English) Zbl 1403.90459

Eur. J. Oper. Res. 271, No. 3, 1156-1173 (2018).

MSC: 90B60 91A80 91B44

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Fazıl Paç, M.; Savin, Sergei; Velu, Chander

When to adopt a service innovation: Nash equilibria in a competitive diffusion framework. (English) Zbl 1403.90450

Eur. J. Oper. Res. 271, No. 3, 968-984 (2018).

MSC: 90B60 91A80 90B50

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Pnevmatikos, Nikolaos; Vardar, Baris; Zaccour, Georges

When should a retailer invest in brand advertising? (English) Zbl 1403.90456

Eur. J. Oper. Res. 267, No. 2, 754-764 (2018).

MSC: 90B60 91A23 91A65

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Jiang, Yuanchun; Liu, Yezheng; Shang, Jennifer; Yildirim, Pinar; Zhang, Qingfu

Optimizing online recurring promotions for dual-channel retailers: segmented markets with multiple objectives. (English) Zbl 1403.90453

Eur. J. Oper. Res. 267, No. 2, 612-627 (2018).

MSC: 90B60 90C29 90C59

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Yu, Yugang; Dong, Yuxuan; Guo, Xiaolong

Pricing for sales and per-use rental services with vertical differentiation. (English) Zbl 1403.90457

Eur. J. Oper. Res. 270, No. 2, 586-598 (2018).

MSC: 90B60 91B24 91B42

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El Ouardighi, Fouad; Feichtinger, Gustav; Fruchter, Gila E.

Accelerating the diffusion of innovations under mixed word of mouth through marketing-operations interaction. (English) Zbl 1391.90359

Ann. Oper. Res. 264, No. 1-2, 435-458 (2018).

MSC: 90B60

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Zheng, Xiaona; Sun, Luping; Tsay, Andy A.

Distribution channel strategies and retailer collusion in a supply chain with multiple retailers. (English) Zbl 1457.90088

Asia-Pac. J. Oper. Res. 35, No. 3, Article ID 1850014, 27 p. (2018).

MSC: 90B60 90B05

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Kumar, Rakesh; Sharma, Anuj Kumar; Agnihotri, Kulbhushan

Stability and bifurcation analysis of a delayed innovation diffusion model. (English) Zbl 1399.34248

Acta Math. Sci., Ser. B, Engl. Ed. 38, No. 2, 709-732 (2018).

MSC: 34K60 34K20 34K21 34K18 34K17 34K19 90B60

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Zhang, Mingyang; Zhang, Juliang; Cheng, T. C. E.; Hua, Guowei

Why and how do branders sell new products on flash sale platforms? (English) Zbl 1403.90458

Eur. J. Oper. Res. 270, No. 1, 337-351 (2018).

MSC: 90B60 90B05

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Chutani, Anshuman; Sethi, Suresh P.

Dynamic cooperative advertising under manufacturer and retailer level competition. (English) Zbl 1403.90449

Eur. J. Oper. Res. 268, No. 2, 635-652 (2018).

MSC: 90B60 91A80 91A23 91A65

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Nalca, Arcan; Boyaci, Tamer; Ray, Saibal

Brand positioning and consumer taste information. (English) Zbl 1403.90455

Eur. J. Oper. Res. 268, No. 2, 555-568 (2018).

MSC: 90B60 91B42

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Jain, Aditya; Bala, Ram

Differentiated or integrated: capacity and service level choice for differentiated products. (English) Zbl 1403.90452

Eur. J. Oper. Res. 266, No. 3, 1025-1037 (2018).

MSC: 90B60

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Lamas, Alejandro; Chevalier, Philippe

Joint dynamic pricing and lot-sizing under competition. (English) Zbl 1403.90291

Eur. J. Oper. Res. 266, No. 3, 864-876 (2018).

MSC: 90B30 90B05 91A80

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He, Hua; Ma, Changsong

Revenue share contract design with marketing strategy types of supplier. (English) Zbl 1394.90026

Asia-Pac. J. Oper. Res. 35, No. 2, Article ID 1840002, 12 p. (2018).

MSC: 90B05

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de Caigny, Arno; Coussement, Kristof; de Bock, Koen W.

A new hybrid classification algorithm for customer churn prediction based on logistic regression and decision trees. (English) Zbl 1388.90061

Eur. J. Oper. Res. 269, No. 2, 760-772 (2018).

MSC: 90B60

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Farshbaf-Geranmayeh, Amir; Rabbani, Masoud; Taleizadeh, Ata Allah

Channel coordination with cooperative advertising considering effect of advertising on willingness to pay. (English) Zbl 1398.90090

J. Optim. Theory Appl. 176, No. 2, 509-525 (2018).

MSC: 90B60 91A40 91B42 90C30 90B05 91A10 91B25

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Badanidiyuru, Ashwinkumar; Bhawalkar, Kshipra; Xu, Haifeng

Targeting and signaling in ad auctions. (English) Zbl 1403.91158

Czumaj, Artur (ed.), Proceedings of the 29th annual ACM-SIAM symposium on discrete algorithms, SODA 2018, New Orleans, LA, USA, January 7–10, 2018. Philadelphia, PA: Society for Industrial and Applied Mathematics (SIAM); New York, NY: Association for Computing Machinery (ACM) (ISBN 978-1-61197-503-1/ebook). 2545-2563 (2018).

MSC: 91B26 91A28 90B60 91-04

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Rubel, Olivier

Profiting from product-harm crises in competitive markets. (English) Zbl 1374.90268

Eur. J. Oper. Res. 265, No. 1, 219-227 (2018).

MSC: 90B60 91B38 91B24 93E20 91A80 91A23 91A15

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Geuens, Stijn; Coussement, Kristof; De Bock, Koen W.

A framework for configuring collaborative filtering-based recommendations derived from purchase data. (English) Zbl 1374.90265

Eur. J. Oper. Res. 265, No. 1, 208-218 (2018).

MSC: 90B60 62-07

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Bazargan, Amirhossein; Karray, Salma; Zolfaghari, Saeed

‘Buy \(n\) times, get one free’ loyalty cards: are they profitable for competing firms? A game theoretic analysis. (English) Zbl 1374.90264

Eur. J. Oper. Res. 265, No. 2, 621-630 (2018).

MSC: 90B60 91B38 91A80

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Liu, Yan; Shi, Hongyan; Petruzzi, Nicholas C.

Optimal quality and quantity provisions for centralized vs. decentralized distribution: market size uncertainty effects. (English) Zbl 1374.90267

Eur. J. Oper. Res. 265, No. 3, 1144-1158 (2018).

MSC: 90B60 90B05 91B42

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Yan, Wei; Xiong, Yu; Chu, Junhong; Li, Gendao; Xiong, Zhongkai

Clicks versus bricks: the role of durability in marketing channel strategy of durable goods manufacturers. (English) Zbl 1374.90269

Eur. J. Oper. Res. 265, No. 3, 909-918 (2018).

MSC: 90B60 90B06

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Found 76 Documents (Results 1–76)

Profit maximization problem with coupons in social networks. (English) Zbl 1525.91141

Multi-sided advertising markets: dynamic mechanisms and incremental user compensations. (English) Zbl 1521.90102

Entry deterrence, coordinating advertising and pricing in markets with consumption externalities. (English) Zbl 1508.91205

Targeted advertising on competing platforms. (English) Zbl 1509.90108

Analysis on time to recruitment in a three-grade marketing organization having classified sources of depletion of two types with an extended threshold and shortage in manpower forms geometric process. (English) Zbl 1498.90122

Discount pricing in word-of-mouth marketing: an optimal control approach. (English) Zbl 1514.91087

The modeling and analysis of the word-of-mouth marketing. (English) Zbl 1503.90065

Using compositional and Dirichlet models for market share regression. (English) Zbl 1516.62493

A prediction approach for precise marketing based on ARIMA-ARCH model: a case of China mobile. (English) Zbl 1508.62282

Modeling dynamic cooperative advertising in a decentralized channel. (English) Zbl 1464.90036

Dynamics and implications on a cooperative advertising model in the supply chain. (English) Zbl 1509.90109

Cost-per-impression pricing for display advertising. (English) Zbl 1443.90231

A Pareto optimal mechanism for demand-side platforms in real time bidding advertising markets. (English) Zbl 1448.90057

Segmentation, incentives, and privacy. (English) Zbl 1443.91017

Optimal production and distribution policies for a two-stage supply chain with imperfect items and price- and advertisement-sensitive demand: a note. (English) Zbl 1480.90028

The effects of technological shocks in an optimal goodwill model with a random product life cycle. (English) Zbl 1426.91119

Optimal control of the customer dynamics based on marketing policy. (English) Zbl 1427.91154

Game-theoretical model for marketing cooperative in fisheries. (English) Zbl 1427.90189

Two-stages marketing strategy of monopoly smart device enterprise. (Chinese. English summary) Zbl 1424.91038

Pricing decision models for closed-loop supply chain with advertising effect considering fairness concerns. (Chinese. English summary) Zbl 1424.91042

Advertising strategies for supply chain with lagged and memory effects. (Chinese. English summary) Zbl 1424.90177

Existence and uniqueness of optimal dynamic pricing and advertising controls without concavity. (English) Zbl 1525.90238

A dynamic collective choice model with an advertiser. (English) Zbl 1411.91062

Strategic rivalry for market share: a contest theory approach to dynamic advertising competition. (English) Zbl 1411.91253

Creating a marketing strategy in healthcare industry: a holistic data analytic approach. (English) Zbl 1434.90076

User innovativeness prediction based on an involvement-emotion-cognition framework. (Chinese. English summary) Zbl 1424.62149

Effects of Internet sales promotion on a differential advertising model. (English) Zbl 1422.90018

Goodwill and system dynamics modeling for film investment decision by interactive efforts. (English) Zbl 1422.91587

Cooperative advertising in a capacitated manufacturer-retailer supply chain: a game-theoretic approach. (English) Zbl 1410.90111

Pricing strategies of a traditional retailer and a direct distributor when consumers hold channel preferences. (English) Zbl 1427.90012

Store-brand production arrangement based on the game theory. (English) Zbl 1427.90053

Advance selling with part prepayment and consumer returns. (English) Zbl 1426.90110

Introduction of store brands considering product cost and shelf space opportunity cost. (English) Zbl 1426.90172

Multi-stage multivariate modeling of temporal patterns in prescription counts for competing drugs in a therapeutic category. (English) Zbl 1411.62328

Pricing and ordering strategies of supply chain with selling gift cards. (English) Zbl 1412.90015

Advertising games on national brand and store brand in a dual-channel supply chain. (English) Zbl 1412.90075

Advertising a product to face a competitor entry: a differential game approach. (English) Zbl 1419.91460

Signaling private choices. (English) Zbl 1405.91066

The effects of banning advertising in junk food markets. (English) Zbl 1405.91370

Political advertising and election results. (English) Zbl 1405.91160

Coordinating pricing and advertising decisions for supply chain under consignment contract in the dynamic setting. (English) Zbl 1405.90068

Innovation diffusion model for the marketing of a product with interactions and delay in adoption for two different patches. (English) Zbl 1404.34094

A dynamic oligopoly marketing model of advertising. (English) Zbl 1404.90087

Multiple stopping time POMDPs: structural results & application in interactive advertising on social media. (English) Zbl 1406.90045

Limited attention, competition and welfare. (English) Zbl 1417.91320

On the optimality of coupon books. (English) Zbl 1405.90071

Supply chain decisions with reference quality effect under the O2O environment. (English) Zbl 1405.90014

Removal and threshold pricing: truthful two-sided markets with multi-dimensional participants. (English) Zbl 1415.91138

The dynamic investment strategy of online advertising based on spillover effect in duopoly competition market. (English) Zbl 1490.90180

Stable marketing cooperation in a differential game for an oligopoly. (English) Zbl 1416.91267

A comprehensive evaluation model of generalized linguistic-valued 2-tuple preference relations. (Chinese. English summary) Zbl 1413.90165

Consumer’s sport preference as a predictor for his/her response to brand personality. (English) Zbl 1397.90228

The impact of organic links in position auctions with popular versus niche keywords. (English) Zbl 1416.91128

Evangelism in social networks: algorithms and complexity. (English) Zbl 1396.91606

Information disclosure strategies for the intermediary and competitive sellers. (English) Zbl 1403.90459

When to adopt a service innovation: Nash equilibria in a competitive diffusion framework. (English) Zbl 1403.90450

When should a retailer invest in brand advertising? (English) Zbl 1403.90456

Optimizing online recurring promotions for dual-channel retailers: segmented markets with multiple objectives. (English) Zbl 1403.90453

Pricing for sales and per-use rental services with vertical differentiation. (English) Zbl 1403.90457

Accelerating the diffusion of innovations under mixed word of mouth through marketing-operations interaction. (English) Zbl 1391.90359

Distribution channel strategies and retailer collusion in a supply chain with multiple retailers. (English) Zbl 1457.90088

Stability and bifurcation analysis of a delayed innovation diffusion model. (English) Zbl 1399.34248

Why and how do branders sell new products on flash sale platforms? (English) Zbl 1403.90458

Dynamic cooperative advertising under manufacturer and retailer level competition. (English) Zbl 1403.90449

Brand positioning and consumer taste information. (English) Zbl 1403.90455

Differentiated or integrated: capacity and service level choice for differentiated products. (English) Zbl 1403.90452

Joint dynamic pricing and lot-sizing under competition. (English) Zbl 1403.90291

Revenue share contract design with marketing strategy types of supplier. (English) Zbl 1394.90026

A new hybrid classification algorithm for customer churn prediction based on logistic regression and decision trees. (English) Zbl 1388.90061

Channel coordination with cooperative advertising considering effect of advertising on willingness to pay. (English) Zbl 1398.90090

Targeting and signaling in ad auctions. (English) Zbl 1403.91158

Profiting from product-harm crises in competitive markets. (English) Zbl 1374.90268

A framework for configuring collaborative filtering-based recommendations derived from purchase data. (English) Zbl 1374.90265

‘Buy \(n\) times, get one free’ loyalty cards: are they profitable for competing firms? A game theoretic analysis. (English) Zbl 1374.90264