Found 12 Documents (Results 1–12)
Vertical cooperative advertising contract considering spillover effects. (Chinese. English summary) Zbl 1463.90142
Cooperative advertising strategy and ordering model with risk-neutral retailer. (Chinese. English summary) Zbl 1389.90009
Games analysis of two-echelon supply chain under dynamic demand background. (Chinese. English summary) Zbl 1374.90024
Optimal price model based on advertising fees. (Chinese. English summary) Zbl 1349.91109
A dynamic model for cooperative advertising and pricing in a dual-channel supply chain. (Chinese. English summary) Zbl 1349.90029
The multi-commodity supply chain network equilibrium model with direct marketing under random demand. (Chinese. English summary) Zbl 1299.90017
An investigation of advertising strategies based on Bertrand model in duopoly market. (Chinese. English summary) Zbl 1289.90122
On an advertising differential game model with salers in supply chain management. (Chinese. English summary) Zbl 1265.91027
The inverse matrix solution on a kind of Markov chain equations. (Chinese. English summary) Zbl 1212.60140
Fuzzy-AHP-based evaluation method. (Chinese. English summary) Zbl 1211.90104
An advertisement effect forecast pattern on Ito equation. (Chinese. English summary) Zbl 1174.90667
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