Found 16 Documents (Results 1–16)
Contracts and information structure in a supply chain with operations and marketing interaction. (English) Zbl 1391.90010
Multi stage promotional resource allocation for segment specific and spectrum effect of promotion for a product incorporating repeat purchase behavior. (English) Zbl 1315.91035
Effectiveness of coop advertising programs in competitive distribution channels. (English) Zbl 1165.90529
Shelf-space allocation and advertising decisions in the marketing channel: a differential game approach. (English) Zbl 1111.90061
Dynamic online and offline channel pricing for heterogeneous customers in virtual acceptance. (English) Zbl 1102.91034
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