Titiksha Vashist’s Post

Pursuant to the Ministry of Information and Broadcasting (MIB’s) meeting (on June 25, 2024) with relevant stakeholders, the MIB has now issued a fresh advisory dated July 3, 2024, thereby superseding its previous advisories (issued on June 3 and June 5, 2024). The new advisory has restricted the scope of earlier issued self-declaration certificate requirements to the food and health sector only. 𝐑𝐞𝐚𝐝 𝐡𝐞𝐫𝐞: https://lnkd.in/grwypPmB 𝐀𝐮𝐭𝐡𝐨𝐫: Parag Singhal #advertisers #advertisment #mib #legaladvice #lawyer #ahlawatassociates

Two rulings yesterday from Advertising Standards Authority nicely demonstrate a couple of important points from the Committee of Advertising Practice codes. Two companies were held in breach for advertising apps for the diagnosis or treatment of ADHD. Neither of the apps was registered as a medical device. Firstly, although the regulation of software applications is complex, apps which are not registered as medical devices (usually referred to as "Software as a Medical Device") may not be advertised with medicinal claims. Secondly, irrespective of whether a product is registered as a medical device, the CAP Code prohibits offering diagnosis or treatment for a condition which requires medical supervision, unless conducted under the supervision of a suitably qualified healthcare professional. In this case, ADHD was clearly considered by ASA to require medical supervision. Although neither of the ads included a disclaimer to seek medical advice, ASA also clarified that including such a disclaimer would not mitigate the responsibility to demonstrate that diagnosis or treatment is being conducted under appropriate supervision. #regulatoryaffairs #helthcare #selfcare

Here's an important update for online media and social media companies on the new Online Harms Act. Through this law and the Online Streaming Act introduced last year, the Canadian government has overhauled the rules governing the internet in less than 12 months. Companies generating revenue online should prepare for the consultation process that will implement the new laws.

New to Analysis & Policy Observatory (APO) this week, this journal article on the role of young people in informing publics health and policy decisions about gambling marketing ➡ apo.org.au/node/327825 Gambling marketing and reform is in the news, as the Communications Minister Michelle Rowland determines how to respond to the House of Representatives Standing Committee report. The report: You win some, you lose more: online gambling and its impacts on those experiencing gambling harm ➡ apo.org.au/node/323281 Two leading public health academics sent a letter to the Communications Minister asking for the same level of ministerial briefing as betting and media companies have on proposed reforms. Listen to this ABC Radio segment featuring Samantha Thomas, Professor of Public Health Deakin University (and one of the authors of the article) for more ➡ ab.co/4cd8sEk Authors Hannah Pitt, Simone McCarthy, Melanie Randle, Grace Arnot, Mike Daube and Samantha Thomas for BMC Public Health at Deakin University #gamblingreform #onlinegambling #gamblingharm

Only 3 days left until the release of our inaugural Media Quality Report! 🎉 Register now for early access and be among the first to receive the report—link in the comments below! Here’s what you’ll find inside: - A look at the top 10 publishers in the UK - An in-depth explanation of how we measure and define quality with PIQ - A real-world case study that demonstrates how focusing on quality boosts campaign performance #Picnic #PIQ #Adtech #DigitalAdvertising #MQR2024 #QualityMedia #QualityAdvertising #SustainableAdvertising

A reminder that the deadline for responses to the Ofcom Consultation is the 23rd January. We have been working with our members to collate views and feedback in a series of workshops, that have proven to be very useful, and we are now in the process of preparing our response for Ofcom. We are urging everyone in the interactive media and micropayments industries to take the time to respond to this very important regulatory consultation. Even if only one or two questions or points from the consultation are relevant for your business, you can just respond to those, it is not requirement that all questions or proposals within the consultation need a response. The more responses and feedback received before the close date, the more information, knowledge and insight Ofcom will gain about this industry, and this will help ensure that the new regulation is fit for purpose for both consumers and business. To full consultation can be found on the Ofcom website: https://lnkd.in/ek3bHqzx

18th June, 2024 This date made a huge verdict for the advertising world. The Supreme Court mandated that all advertisers must submit a self-declaration before making any advertisement go live. While all of us in the advertising fraternity were aware and preparing ourselves and updating our clients about the same but adhering to a new system – that too with its inherent ambiguities is making the change a little discomforting. Being from the advertising Industry, I think this move by the SC will lead to more responsible advertising, and we all really respect it. However, the same verdict is acting as a constraint for the advertisers in more ways than one. We release countless ads across the country, and the sudden requirement to adhere to these updated compliances is going to be a huge hurdle when the campaigns need to be taken live very quickly. Opportunities for moment marketing will not be possible now. The Ministry of Information and Broadcasting (MIB) has called a meeting with advertisers, but will this change the Supreme Court's decision? At this moment, I cannot help but feel a mix of concern and determination. I agree, ensuring ethical standards is crucial, this mandate poses significant challenges for advertisers. What are your views on it? Let me know in the comments. #Advertising #MIB #EfficacyWW  

Indian media and entertainment (M&E) industry veterans feel that stakeholders, regulators and the government should take a collaborative route while framing regulations for the sector as both the eco-system and rules are evolving in nature...  Read More At:- https://lnkd.in/gghv7gVc #media #entertainment #industry #stakeholders #Government #Sector #ecosystem #news #NewsUpdate #newsfeed #dailynews #IBWNews

The Gesundbergs are arriving: DocMorris launches new e-prescription advertising campaign At the beginning of the new year, digitalisation in the German healthcare sector took a major step forward – electronic prescriptions have been launched across the country. Digital flight tickets or concert tickets are already part of everyday life for many people. E-prescriptions, on the other hand, are still new to many patients. DocMorris is therefore introducing the "Gesundberg" family to patients. The name of the family was chosen to integrate “Health” in a typical sounding German surname. Under the claim "Pharmacy, simply reliable", the family members show in short TV adverts how easy it is to fill an e-prescription or order over-the-counter (OTC) products from DocMorris. https://lnkd.in/e7EG_Trn TV advert e-prescription: https://lnkd.in/e-rRM2Mt TV advert OTC: https://lnkd.in/ePa9aiQN   #DocMorris #EPrescription #advertisingcampaign #Gesundbergs #DigitalHealth

Publish and be damned! We suggest not. There has been a lot of commentary about the recent Advertising Standards Authority rulings around #gambling #marketing and #advertising, particularly involving LeoVegas Group (BetMGM TV advert and #BetUK radio advert). As many have said, although there are no definitive thresholds to help #marketingcompliance teams, there is a lot of useful information in these and other rulings, which need to be fully considered. To save you time, our consultant Andrew Mason has compiled the most important points to consider and to help prevent wasted marketing and legal budgets on pulled adverts and reputational damage.     #Campaigns #BigPictureThinking #iGamingNews #GamblingIndustry