Vishnu Sharma

Maximize Media Impact: Learn to connect, pitch, and build trust with influencers in our guide. Start shaping your brand's story now! To read click ( https://lnkd.in/gS7j4wk4) #PR #pragency #branding #journalist #mediarelationship #publicrelation #publicrelationfirm

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Hero Cycles Ltd appoints Efficacy Worldwide as Agency of Record to elevate brand presence through multi-channel marketing campaigns. read more: https://lnkd.in/dRHV995V Rohit Sharma | Vishnu Sharma #Advertising #Marketing #AgencyOfRecord #Campaigns #MediaPlatforms #DataDriven #Personalization #MediaMandate #Adtechtoday

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Great that more on our joint study with The Womb and Times of India is coming out. 👍🏽🙏🏼 #Marketing #Business #Strategy #Effectiveness

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If you are reading this message, you live in the online world :) And you have almost certainly been exposed to dark patterns or deceptive patterns that impact online choice-making. Whether it is sneaking things into our checkout basket or a massive increase in final price versus headline price when we order food, interfaces that ask us for details unconnected with the product or service we wish to purchase- all of us have seen these in the apps that we use. A first-of-its-kind study in India of 53 apps across 9 industries, that have been downloaded 21 Billion times. More than 12,000 screens analysed. What does this study reveal about the prevalence of dark patterns? Which industries use them the most? Which dark patterns are most prevalent? Are there some alternatives? Are there tools to help create better UI/UX interfaces in a more conscious manner? Join us for the online launch of our report on Thursday, 1st August, at 3 pm. Promise you an insightful hour and a half that answers these questions and more! Register here: https://lnkd.in/dHiEcapu Parallel The Advertising Standards Council of India Rohit Kumar Singh Ashish Aggarwal Robin Dhanwani nasscom

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"Twitter Communications India, now part of X Corp (formerly Twitter), recorded a sharp drop in net profit and revenue in the last financial year, largely due to a collapse in ad revenues after the dismissal of the company's global ad sales team under the new management led by Elon Musk. As per the company's regulatory filings, net profit plunged 90% to Rs 3 crore from Rs 30 crore the previous year. Revenue also fell 90% to Rs 21 crore from Rs 208 crore. Advertising contributes bulk of Twitter's revenue in India where it has an estimated 25 million users. The company trimmed employee benefit expenses by 95% to Rs 6 crore from Rs 130 crore as it fired nearly the entire Indian workforce, which previously comprised over 200 employees. Subsequently, total expenses fell by 89% to Rs 19 crore from Rs 168 crore. Twitter India didn't respond to ET's queries. Musk completed his $44 billion acquisition of Twitter in October 2022, eventually rebranding it as X. Following the takeover, Musk implemented sweeping changes globally, including mass layoffs that heavily impacted the ad sales teams, especially in India. The dual blow of laying off the ad sales teams and global brands pulling back from the platform-due in part to disputes with Musk-fuelled a sharp decline in revenue. Sajal Gupta, a digital advertising expert, noted that without an active sales team to maintain relationships with advertisers and attract new business, Twitter's ad revenue in India nosedived, leading to steep declines in profitability and earnings. "This reflects the broader challenges X Corp has faced globally as it tries to implement new strategies under Musk's leadership while managing the fallout from internal restructuring," Gupta said. Under Musk, X has even filed lawsuits against global advertisers like Unilever and Mars for boycotting the platform. According to Kantar research, a net 26% of marketers reported plans to reduce ad spends on X in 2025, the biggest recorded pullback from any major global ad platform. Gupta explained that many global brands stopped advertising in India due to the ongoing tensions with Musk, and even within India, many brands are avoiding advertising on X due to the controversial nature of the platform and concerns over brand safety. "In terms of advertising on social media platforms, X is typically a last priority for advertisers, with YouTube, Facebook, and Instagram taking precedence," he said." https://lnkd.in/e6DT9UCv

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Discover the latest investment by InnovationsVenture Studio in NewsReach India, India's leading PR-tech platform, revolutionizing communication strategies. Learn how this strategic move aligns with InnovationsVenture Studio's vision for tech innovation and industry disruption. Dive deeper into the insights now: https://lnkd.in/d6rk6Pwi #InnovationsVentureStudio #NewsReach #PRtech #TechInvestment #VCCircle

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#AppointmentNews: McCann Worldgroup names Ankit Vohra as National Planning Director Link in the comments #mediabrief #McCannWorldgroup #AnkitVohra #NationalPlanningDirector #appointment #leadership #media

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Thanks Mediabrief.com & @bcwebwise for this feature. Interesting read about the new SEBI guidelines for unregistered finfluencers. #marketing #story #growth #sebi #influencers

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#afaqsAtGoafest: What an enlightening session - Media Agencies Panel - The changing expectations from a media client leader, and the challenges in getting there. Panelists: Ajay Gupte CEO Wavemaker South Asia Anita Kotwani CEO Media South Asia, dentsu Tanmay Priyadarshi Mohanty CEO Publicis Media Services India Vaishali Verma CEO Initiative India Moderated by: Vikram Sakhuja Partner & Group CEO, Media & OOH, Madison Communications #goafest #advertising #marketing #Goafest2024 Goafest

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Apna time aaya, Podcasters!! It's time to shine at the Toyow Podmasters Conclave and Awards. Unlike other media, podcasts offer a uniquely balanced blend of useful knowledge and entertainment. We are bringing the cream of the podcasting world together. No podcaster should miss this. You can follow updates at HT Smartcast to know more. #podcasting #india #htsmartcast #hindustantimes #Podmasters

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BBDO India is set to present five campaigns at Cannes Lions 2024, with four for Ariel India and one for Mumbai Police. The campaigns are set to compete in multiple categories. Campaigns: Home Teams #ShareTheLoad (Integrated) Home Teams #ShareTheLoad (Film) Ariel ‘Times News Hijack’ Ariel ‘Home Maps App’ The ‘103 Rakhee’ for Women’s Safety Follow the link in comments to know more. #advertising #marketing #canneslions

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🚀Exciting news for Brands & Marketers! Mindshare India has officially launched its much-anticipated "Content Marketing Report". 📈 In today's digital era, where "Content is King," staying ahead of the latest trends is key. Mindshare India's comprehensive report empowers brands & marketers with the knowledge and tools they need to elevate their content strategies to new heights. 📊 Interesting material for your next big presentation: 🔍 Trends & Insights 🏆 Best Practices 💡 Expert Advice & more This report is a must-read for anyone looking to enhance their content marketing game. Don't wait, get your copy today! 📖 Access the report here: https://shorturl.at/qM148 Amin Lakhani Ajay Mehta Ruchi Mathur Niraj Ruparel Vipasha Bhuptani Makarand N Nidhi Bakhru Aashita Jhamb Devanshi A. Yuvraj Rana Rishi Sharma #ContentMarketing #Mindshare #DigitalMarketing #ConsumerInsights #News #Trends #BrandSuccess

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My views on the recent directive on Self Declaration Certificate from the Honorable Supreme Court of India. This will bring in accountability and responsibility to advertisers and gives more power to the consumer. Thank you medianews4u and Neetu Mohan. #medianews4u #advertising #branding #ad #marketing #brands #ang #anglobal #digitalmedia #print #tv #news Neethu Mohan Sindhu Menon ANG

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Launching a new product requires careful planning and execution, especially when it comes to PR. Anindita Gupta, founder of Scenic Communication explains how they can nail their go-to-market strategy with savvy PR, which encapsulates press releases, influencer buzz, and if needed, crisis control. #publicrelations #PR #PRprofessionals #PRmanagement #productlaunch

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