The Gesundbergs are arriving: DocMorris launches new e-prescription advertising campaign At the beginning of the new year, digitalisation in the German healthcare sector took a major step forward – electronic prescriptions have been launched across the country. Digital flight tickets or concert tickets are already part of everyday life for many people. E-prescriptions, on the other hand, are still new to many patients. DocMorris is therefore introducing the "Gesundberg" family to patients. The name of the family was chosen to integrate “Health” in a typical sounding German surname. Under the claim "Pharmacy, simply reliable", the family members show in short TV adverts how easy it is to fill an e-prescription or order over-the-counter (OTC) products from DocMorris. https://lnkd.in/e7EG_Trn TV advert e-prescription: https://lnkd.in/e-rRM2Mt TV advert OTC: https://lnkd.in/ePa9aiQN #DocMorris #EPrescription #advertisingcampaign #Gesundbergs #DigitalHealth
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💚 toll geworden Rongrong Hu, Christian Mielsch, Stefan Feuerstein, Florian Seubert
Tadaness! 💖
Head of Marketing and Branding
10moCan’t wait to see this live!! 💚