Lead Senior Exec - Tourism, Travel & Visitor Economy policy, programs, statistics, Export Grants, Austrade, Australian Government
A new free data resource providing timely, high-quality insights about regional visits was launched this week by Australian Trade and Investment Commission (Austrade)'s Tourism Research Australia. The new mobility data, which uses de-identified and aggregated data from several million mobile phones, harnesses technology to provide insights regarding domestic travellers that traditional surveys can’t. Mobility data is published by TRA monthly, typically within a fortnight of month's end. This complements TRA’s more comprehensive National #Visitor Survey, which will continue to be published each quarter. The monthly #Data is a fast and reliable source of insights on domestic visitors for the #Tourism industry. My colleague Grant Ferres outlines that we have been publishing mobility data at a national and state/territory level for several months. He says this week's inaugural release of data for all 76 tourism regions is a continuation along TRA’s path of delivering data at more granular levels of geography and on a more timely basis. We have been able to develop this data for publication thanks to additional funding from the Australian Government TRA's mobility data model draws on data from a variety of sources, including mobile phone network and GPS data, population data from the Australian Bureau of Statistics and inputs from TRA’s own National Visitor Survey. All data is anonymised and aggregated, to ensure confidentiality and privacy is prioritised at every stage. The free new data resource is published in a user friendly interactive dashboard, which allows users to choose the geographic location and month of interest. The data is presented as a comparison with the same month from the previous year, to assist with understanding changes and trends in visitation. It will greatly assist Regional Tourism Organisations and Local Governments to understand movement by travellers (ie those who are travelling for day trips, overnight trips). Mobility data also forms an important and major component of a new domestic ‘big data’ product called Domestic Tourism Statistics (DoTS), which will replace the current National Visitor Survey as the source of official domestic tourism statistics from early next year. Improving data and insights is a priority of Australia’s national long-term strategy for the visitor economy, THRIVE 2030, and the new data supports Australia’s broader Data and Digital Government strategy. View the monthly regional mobility data at https://lnkd.in/d7DSHjgU #DomesticTravel #Travel #TourismStatistics #TravelStats #InformingDecisions #RTOs #LocalGovernment Queensland Tourism Industry Council NSW Tourism Association Tourism Industry Council SA (TiCSA) Victoria Tourism Industry Council (VTIC) Tourism Industry Council Tasmania Tourism Top End Tourism Council WA Australian Regional Tourism Ltd (ART) Australian Tourism Data Warehouse (ATDW)
John Hart Blue Mountains Tourism Blue Mountains City Council Simon Westaway Bianca Gilmore Central Coast Council Central Coast Council Tasmania Hunter Valley Wine & Tourism Association Jennie Curran Business NSW - New England North West Diane Gray GAICD John O'Neill Destination Central West NSW (DNCW) Destination North Coast Destination Country and Outback NSW (DNCO) Yvette Myhill Andrea Plawutsky GAICD Michael Betteridge Janet Mackay Destination Riverina Murray Tourism Snowy Mountains Michelle Bishop SOUTH COAST TOURISM & INVESTMENT ENTERPRISE Glenn Caldwell Destination Sydney Surrounds South Destination Sydney Surrounds North Shannan Perry-Hall Tourism Central Australia Daniel Hall Danial Rochford Anthony Ryan Brisbane Economic Development Agency Bundaberg Tourism Katherine Reid Fraser Coast Tourism & Events Capricorn Enterprise Mary Carroll Martin Simons Nicola Smith Gladstone Area Promotion and Development Limited (GAPDL) Destination Gold Coast Consortium Mackay Isaac Tourism Denise Brown Jeff Stewart-Harris PSM Peter Homan Queensland Country Tourism Matt Stoeckel Visit Sunshine Coast Townsville Enterprise (TEL) Claudia Brumme-Smith Tourism Tropical North Queensland Tourism Whitsundays Adelaide Hills Tourism Scott Hazeldine
Sounds great Samantha! I just can’t see in the domestic mobility data section were we can drill down into tourism regions. Can you please point me in the right direction - thanks 😁
Bianca Healey
3mo
TRA delivering for our Aussie tourism operators 🙌📍🗺️
Simon Russell
3mo
Awesome, Samantha! Many thanks for sharing :)
Lead Senior Exec - Tourism, Travel & Visitor Economy policy, programs, statistics, Export Grants, Austrade, Australian Government
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