Jessica Kosmowski’s Post

After a rocky pandemic period, global travel is back and buzzing. More people are traveling to less visited destinations, luxury-hospitality is growing faster than any other industry segment, and younger generations show significant, growing interest in travel, according to a new McKinsey & Company report. Tourism and hospitality are on a journey of disruption. Shifting source markets and destinations, growing demand for experiential and luxury travel, and innovative business strategies are all combining to dramatically alter the industry landscape. Given this momentous change, it’s deemed important for stakeholders to consider and strategize on four major themes: 🗝 The bulk of travel is close to home. 🗝 Consumers increasingly prioritize travel—when it’s on their own terms. 🗝 The face of luxury travel is changing. 🗝 As tourism grows, destinations will need to prepare to mitigate overcrowding. #global #travelandtourism #2024 #trends #luxuryhospitality #demographics Sandra Carvao Patricia Carmona Redondo Lorena Villar Ana Martín Gutiérrez Igor Stefanovic kojo Bentum-Williams Peter DeBrine Johanna Devine Glenn Mandziuk MEDes. MCIP FRSA Frederic Dimanche, Ph.D., Toronto Metropolitan University Ivan Anthony Henares, PhD Ananya Bhattacharya Rouran Zhang Cecilie Smith-Christensen Sofia Fonseca Tomeu Deya Faisal Abd Rahman Colleen Swain Stephanie Veith Dr. Abigail Olagbaye DFCIHTMA DFCIHTM Dr. Alain St.Ange Emmanuel Frimpong Hiram Ting 陳芳堯 Kreangkrai Kirdsiri Lenny Y Rachel Dodds, PhD Joseph M. Cheer Siobhán Daly Trevor Benson Camilo Montoya-Guevara Caroline Morrow

Breaking news: Australia’s official tourism statistics for domestic and outbound travel are having a makeover. In 2025, Australian Trade and Investment Commission (Austrade)’s Tourism Research Australia (TRA) will replace the National Visitor Survey (NVS) with a new Domestic Tourism Statistics (DoTS) collection.  The move is in response to changing consumer behaviour and the availability of new technologies that will deliver more accurate data. Since 1998, the NVS has collected data via phone interviews. But with growing scam calls and data breaches, Australians are more hesitant to answer calls from an unknown number and take part in this type of interview.  At the same time mobility data offers new possibilities. Mobility data is de-identified and aggregated mass movement data collected from mobile phones.   This data is critical to the work that we do at Urban Enterprise and we are excited to see how the changes can improve accuracy and availability of data. Read all the details and implications of the improvements in the TRA article. 🧐 #tourismdata #tourisminsights #tourismresearchaustralia #industrynews

Are you getting the message? Destinations, councils, communities and operators acknowledging this are reaping the rewards. Come to the Art of Attraction Tourism Summit to learn more... #matureagetravel #greynomads #silversleuths #wanderingwallets #slowtravel #regionaltourism #caravanning #rvlife #tourismexcellence #seeaustraliafirst 

Trip.com Group's latest data reveals notable travel flows for the upcoming 'October Golden Week,' running from October 1st to 7th. We're seeing trends such as a rise in high-quality mid-tier stays, increased long-haul travel and visa applications, growing popularity of lesser-known European and Asian destinations, and a boost in tourism from concerts and live entertainment. https://lnkd.in/gHNuQvfT In light of demand and trends, Trip.com Group Hotel Hub has crafted an in-depth report, unveiling exclusive insights into hospitality demand, guest demographics, and exciting opportunities to capture global travelers, particularly within the Chinese outbound segment. Get in touch with our market managers, or access the full report with an eBooking extranet account here https://lnkd.in/gY84DPYn #GoldenWeek #OctoberHoliday #ChineseNationalDayHoliday #ChineseOutbound #travelwave #marketdemand #accommodation #hospitalityindustry #datareport #deepdivereport #traveltrends #tourism #hotelbusiness

🌏 How Xiaohongshu is Shaping the Future of Travel for Tourism Destinations 📲✈️ Xiaohongshu, often called "China’s Instagram," is transforming tourism as Chinese travelers use it to discover hidden gems around the world. The platform has grown into a must-have for trip planning, especially for China’s 1.4 billion citizens. 🔑 Key Takeaways for Tourism Destinations: 📸 Photo-Worthy Spots = Tourist Magnets: Destinations like Hong Kong’s Kennedy Town or Copenhagen’s Superkilen Park are booming due to Xiaohongshu’s visual-driven content. 🌐 Targeting Niche Audiences: The app is a powerful tool for destinations wanting to reach Chinese tourists, especially those interested in lesser-known locations. 🌍 Influence Beyond Borders: Local businesses globally, from cafes in Hong Kong to restaurants in Paris, are leveraging the platform to boost visibility and drive customer engagement. 🛑 Local Impact: With the surge of tourists, destinations should plan to mitigate local disruptions, as seen in Hong Kong. Curious about how Xiaohongshu can influence tourism in your area? Read the full article to dive deeper! 👇 #Tourism #Marketing #SocialMedia #Xiaohongshu #TravelTrends #ChinaTourism #DigitalMarketing #DestinationMarketing Xiaohongshu for Business Written by: Chris Lau. Noemi Cassanelli Joel Placeres Charlwin Mao Miranda Qu CNN Emanuel Angelika Annette Christina Julian Klemens Klaus Galina Kevin Markus Leona Dimitri Christina Verena Christine Simon Peng Sandra Claudia Nina Doris Clemens Stefanie Cornelia Matthias Sinja Urs Celina

A new free data resource providing timely, high-quality insights about regional visits was launched this week by Australian Trade and Investment Commission (Austrade)'s Tourism Research Australia.   The new mobility data, which uses de-identified and aggregated data from several million mobile phones, harnesses technology to provide insights regarding domestic travellers that traditional surveys can’t.   Mobility data is published by TRA monthly, typically within a fortnight of month's end. This complements TRA’s more comprehensive National #Visitor Survey, which will continue to be published each quarter.   The monthly #Data is a fast and reliable source of insights on domestic visitors for the #Tourism industry.   My colleague Grant Ferres outlines that we have been publishing mobility data at a national and state/territory level for several months. He says this week's inaugural release of data for all 76 tourism regions is a continuation along TRA’s path of delivering data at more granular levels of geography and on a more timely basis. We have been able to develop this data for publication thanks to additional funding from the Australian Government   TRA's mobility data model draws on data from a variety of sources, including mobile phone network and GPS data, population data from the Australian Bureau of Statistics and inputs from TRA’s own National Visitor Survey. All data is anonymised and aggregated, to ensure confidentiality and privacy is prioritised at every stage.   The free new data resource is published in a user friendly interactive dashboard, which allows users to choose the geographic location and month of interest. The data is presented as a comparison with the same month from the previous year, to assist with understanding changes and trends in visitation.  It will greatly assist Regional Tourism Organisations and Local Governments to understand movement by travellers (ie those who are travelling for day trips, overnight trips).   Mobility data also forms an important and major component of a new domestic ‘big data’ product called Domestic Tourism Statistics (DoTS), which will replace the current National Visitor Survey as the source of official domestic tourism statistics from early next year.     Improving data and insights is a priority of Australia’s national long-term strategy for the visitor economy, THRIVE 2030, and the new data supports Australia’s broader Data and Digital Government strategy.   View the monthly regional mobility data at https://lnkd.in/d7DSHjgU   #DomesticTravel #Travel #TourismStatistics #TravelStats #InformingDecisions #RTOs #LocalGovernment Queensland Tourism Industry Council NSW Tourism Association Tourism Industry Council SA (TiCSA) Victoria Tourism Industry Council (VTIC) Tourism Industry Council Tasmania Tourism Top End Tourism Council WA Australian Regional Tourism Ltd (ART) Australian Tourism Data Warehouse (ATDW)

As the old saying goes, be careful what you ask for. Recently we have all seen stories about countries taking steps to restrict or even prevent tourists from accessing certain attractions or areas. Of course in most cases countries are free to do that, but it will be interesting to see what impact this has on a relatively fluid travel industry. People have literally hundreds of places they can chose from when going on vacation, and I expect many will focus on places that don't impose restrictions like this. Even within countries, there will be different views on the appropriate level of tourism. People who make their living directly based on the number of tourists they service will likely see things differently than someone else who is just annoyed at the number of tourists in their neighbourhood, but their income insn't connected to tourism. We see that even here in Toronto where many local government policies designed to restrict traffic of all kinds, including tourists, has had a devastating impact on certain businesses.

The recently launched TIAC Canadian Travel Insights Dashboard in collaboration with Skift and partly funded by the Government of Canada fills a #tourism data and insights void in #Canada, representing the definitive, comprehensive, longitudinal #research program focused on the Canadian #domestic travel consumer. The TIAC Canadian Travel Insights Dashboard: Domestic Traveller Perception & Behaviour Monitor represents the next step in our mission to provide trusted, actionable insights for the Canadian tourism industry, by building on the previous State of Tourism Dashboard Reports (2020-2021). The Monitor leverages data collected on an on-going basis since 2020, tracking how Canadian domestic travel perceptions, attitudes and behaviours between provinces continue to evolve post Covid-19. Yearly subscription options for your organization: 1️⃣ Provincial PTOs: - 2 Canadian & Customized Provincial Insights Reports + 2 Customized Provincial Insights Briefings + 3 province-specific additional Research Questions (per each wave) + Optional: SPSS/CSV data file per wave 2️⃣ Regional DMOs/Private Sector Orgs. (Premium): - 2 Canadian & Customized Destination Insights Reports + 2 Customized Destination Insights Briefings + 3 destination-specific additional Research Questions (per each wave) + Optional: SPSS/CSV data file per wave 3️⃣ Regional DMOs/Private Sector Orgs. (Lite): - 2 Canadian & Standard Destination Insights Reports + 2 Standard Destination Insights Briefings For more information, please reach out to Oliver Martin (om@skift.com) or Aleix Rodríguez Brunsoms (arb@skift.com) 🔗 More details at: https://lnkd.in/eDzRiWGN

In the rapidly evolving tourism industry, the ability to accurately predict and respond to tourist trends is becoming increasingly critical for both businesses and policymakers. Businesses need to adapt their strategies to align with changing #ConsumerPreferences, while policymakers must make informed decisions on #Investments, #EnvironmentalProtection, and #CulturalPreservation. However, the lack of comprehensive and timely data on tourist trends poses a significant challenge. This gap hinders businesses from optimizing their market strategies and policymakers from implementing effective policies. The challenge is to develop a robust framework for collecting, analyzing, and disseminating tourist trend data that can inform both businesses and policymakers, ultimately driving economic growth, cultural preservation, and environmental sustainability. Our latest blog, "Analyzing Tourist Trends: Identifying Popular Destinations and Predicting Travel Patterns," is now live, offering a deep dive into the world of travel and tourism through the lens of data analytics. 🔗 Read the full article here: https://lnkd.in/gY98ZwcD Key Insights: - Destination Popularity: Explore how analytics uncovers patterns in tourist preferences, guiding destinations to optimize experiences and infrastructure. - Traveler Behavior Analysis: Discover real-world examples showcasing how analytics interprets traveler behavior, influencing marketing strategies and service enhancements. - Smart Destination Planning: Delve into the role of analytics in helping destinations plan for sustainable tourism, balancing economic benefits with environmental conservation. - Future of Travel Analytics: Uncover the transformative impact of data analytics on the future of travel and its potential to redefine the way we explore the world. Your engagement fuels our commitment to delivering insights that matter. Stay tuned for more thought leadership, research, and industry updates from the Business Analytics Institute. #TouristTrends #TravelAnalytics #DataDrivenTourism #BusinessInsights #BusinessAnalyticsInstitute