Tourism Industry Association of Canada’s Post

Why is the TIAC Canadian Travel Insights Dashboard different from any previous nation-wide #research program? The Canadian #tourism industry historically had a limited understanding of the needs and aspirations of Canadian #domestic travellers – relying mostly on data such as visitor arrivals, hotel occupancy, airline data, Google Analytics, etc. Now, this is the first longitudinal research program focused on the perceptions, intentions, and behaviours of Canadian travel consumers - with post-Covid mindset. How will the research program elevate your provincial/regional DMO or tourism business?: ▶ Access reliable quantitative market research focused on Canadian interprovincial travel consumers, uniquely tailored to suit your province or region and the goals of your organization – e.g., insights from British Columbia source market travel consumers travelling to Alberta. Therefore, the research program is not aimed to assess intraprovincial travel e.g., Ontarians travelling within Ontario. ▶ In-depth analysis that directly supports your efforts in destination development, management, marketing, and attracting investments, providing timely insights into how market and societal trends shape domestic travel behaviour. ▶ Pinpoint optimal strategies for positioning destinations and experiences to attract valuable domestic travel consumers by aligning your distinctive competitive edge with the preferences and aspirations of Canadian travellers.   Yearly subscription options for your organization: 1️⃣ Provincial PTOs: 2 Canadian & Customized Provincial Insights Reports + 2 Customized Provincial Insights Briefings + 3 province-specific additional Research Questions (per each wave) + Optional: SPSS/CSV data file per wave 2️⃣ Regional DMOs/Private Sector Orgs. (Premium): 2 Canadian & Customized Destination Insights Reports + 2 Customized Destination Insights Briefings + 3 destination-specific additional Research Questions (per each wave) + Optional: SPSS/CSV data file per wave 3️⃣ Regional DMOs/Private Sector Orgs. (Lite): 2 Canadian & Standard Destination Insights Reports + 2 Standard Destination Insights Briefings For more information, please reach out to Oliver Martin (om@skift.com) or Aleix Rodríguez Brunsoms (arb@skift.com) More details at: https://lnkd.in/eDzRiWGN

The tourism industry is on a fast track to growth, with a projected global market size of $18.44 trillion by 2032. But can brands stay ahead in this ever-evolving space? Our latest article dives into the essential role of location data for agencies and brands in travel—covering everything from advertising effectiveness to emerging trends in authentic, high-impact travel experiences. 📈 Curious about how to target less-traveled destinations or maximize your hotel campaigns? Find out how data can turn these insights into actionable strategies that resonate with today’s traveler. 👉 Read the full article (linked in the comments too) for insights on making data work for you in tourism #Tourism #LocationData #TravelMarketing #Cuebiq

📝 As someone who lives and breathes the world of travel, I always seek resources to help us navigate this dynamic industry. So, I've got some golden recommendations for you today! I've discovered some of the most insightful reports and resources about our beloved tourism industry. These gems are packed with data, trends, and forecasts that can sharpen your expertise and fuel your next big idea. 🔹 UNWTO Tourism Highlights – a must-read annual United Nations World Tourism Organization publication. It's your go-to for understanding global tourism trends and key statistics. 🔹 Skift Megatrends Report offers an insight into travel's evolving landscape and future. The insights and predictions from speakers allow us to explore how brands can adapt their marketing to audience trends and stay agile in the face of significant challenges. 🔹 Booking.com's Travel Predictions offers predictions for the travel industry, emphasising evolving travel trends and behaviours. It's a peek into the future, helping us anticipate shifts in traveller preferences and prepare for what's next. 🔹 McKinsey & Company's Travel and Tourism Insights – McKinsey's got you covered if you're looking for expert analysis on industry recovery post-COVID-19 and sustainable tourism practices. Their insights are crucial for understanding tourism's broader economic impacts and future directions. 🔹 Euromonitor International's Travel Industry Reports provide an in-depth analysis of market trends, consumer behaviour, and future forecasts. A treasure trove for any strategic thinker, offering data-driven insights to help make informed decisions. #Tourism #TravelIndustry #TourOperator #CustomerExperience #Report

𝐓𝐨𝐮𝐫𝐢𝐬𝐦 𝐒𝐨𝐮𝐫𝐜𝐞 𝐌𝐚𝐫𝐤𝐞𝐭 𝐅𝐮𝐭𝐮𝐫𝐞 𝐀𝐬𝐩𝐞𝐜𝐭 𝐀𝐧𝐚𝐥𝐲𝐬𝐢𝐬 𝐚𝐧𝐝 𝐂𝐮𝐫𝐫𝐞𝐧𝐭 𝐓𝐫𝐞𝐧𝐝𝐬 𝐛𝐲 𝟐𝟎𝟐𝟒 𝐭𝐨 𝟐𝟎𝟑𝟑 The tourism source market refers to the geographic regions or countries from which tourists originate to visit a particular destination. Understanding tourism source markets is essential for tourism stakeholders, including destination management organizations, tour operators, airlines, and hospitality providers, as it enables them to tailor their marketing strategies, product offerings, and services to meet the needs and preferences of specific traveler segments. 𝐀𝐜𝐜𝐞𝐬𝐬 𝐭𝐡𝐞 𝐅𝐫𝐞𝐞 𝐒𝐚𝐦𝐩𝐥𝐞 𝐑𝐞𝐩𝐨𝐫𝐭 𝐇𝐞𝐫𝐞: https://lnkd.in/dqBT8w_b 🔍 𝐌𝐚𝐫𝐤𝐞𝐭 #Landscape: ➡ Domestic Tourism: Domestic tourists originate from within the same country as the destination they are visiting. Domestic tourism is influenced by factors such as population size, income levels, infrastructure development, cultural attractions, and government policies promoting domestic travel. ➡ International Tourism: International tourists travel across national borders to visit foreign destinations. International tourism source markets vary in terms of travel motivations, preferences, and spending patterns. Key factors influencing international tourism include economic conditions, exchange rates, geopolitical stability, visa policies, and marketing efforts. 📈 Market #Trends: ➡ Shifts in Travel Preferences: Changing consumer preferences, demographics, and lifestyle trends influence tourism source markets. For example, millennials and Generation Z travelers may seek authentic experiences, sustainable tourism practices, and immersive cultural activities, driving demand for destinations that offer unique and Instagram-worthy experiences. ➡ Emerging Markets: Emerging economies with rising disposable incomes, a growing middle class, and improved connectivity are becoming increasingly important tourism source markets. Countries such as China, India, Brazil, and Russia are witnessing a surge in outbound tourism as their citizens seek international travel experiences. 📈 𝐌𝐚𝐫𝐤𝐞𝐭 𝐒𝐞𝐠𝐦𝐞𝐧𝐭𝐚𝐭𝐢𝐨𝐧𝐬: 𝐁𝐲 𝐂𝐨𝐦𝐩𝐚𝐧𝐲 • Ryanir • Renfe • Expedia Group • Air Malta • AMC Vueling • Airbnb • Booking.com • Iberia Express • Alitalia Società Aerea Italiana S.p.A. • Goibibo #Type • Group • Solo • Others #Application • Mobile Applications • Websites • Travel Agencies • Others ✅ 𝐅𝐨𝐥𝐥𝐨𝐰-Stringent Datalytics - Information Technology #TravelIndustry #TourismMarket #DestinationMarketing #TravelTrends #HospitalitySector #TourismEconomy #TravelMarketing #TourismDevelopment #TravelBehavior #TourismStatistics

The latest McKinsey report highlights a significant shift towards regional travel and unique local experiences: ✨ 70% of travellers now prioritise destinations within their own region - Travellers show a preference for nearby, culturally rich experiences. - Convenience and authentic cultural immersion are key drivers. 🌍 Intra-Regional Destinations: - Reflect a desire to explore nearby locations with distinct identities. - Rising demand for authentic cultural exchanges and community-based tourism. - Favouring meaningful travel with local providers over franchised attractions. 📈 Investment Opportunities: - McKinsey forecasts a 20% increase in investment in local tourism infrastructure and experiences. - This presents a valuable opportunity for destinations to capitalise on this trend. 💡 What This Means for DMOs: 1. Discovery Journey Need Enhancing: Make it easier for travellers to find local experiences by digitising offline supply. 2. Optimise Booking Processes: Ensure local experiences are bookable on a single online platform. 3. Offer Convenience: Cater to the convenience travellers seek when exploring new experiences with data-driven recommendations. With an increased emphasis on cultural immersion, what destinations will become future hotspots? Let us know in the comments. #TravelTrends #TravelTech #DMO #DestinationMarketing #Convenience

🌟 Exciting News from Amadeus & UN Tourism! 🌟 I'm thrilled to share the latest insights from our joint report, "Travel Insights 2024: Focus on the Americas." The data shows increased confidence to plan trips to the Americas for September - December, with North America leading in demand. 🌎✈️ Key highlights: ➡️ Strong Growth: The Caribbean and Central America are leading the way with impressive numbers. ➡️ Top Markets: The US, UK, and Brazil are the top markets searching for travel to the Americas. ➡️ Popular Destinations: New York, Toronto, and Los Angeles are the most searched-for destinations. This report shows the power of data insights for targeting the right travelers and launching effective campaigns in the Americas, which are extremely valuable for Destination Management Organizations, travel companies, and industry players to rethink strategies and reach tomorrow’s travelers. #TravelInsights #Amadeus #Tourism #TravelTrends #Hospitality Read the full report here: 

📈 Amadeus & UN Tourism Report: Travel to the Americas Continues to Rise! 🌎 Exciting data from Amadeus’ latest collaboration with UN Tourism shows a strong surge in travel to North, Central, and South America. With a 13% rise in searches for North America alone, the findings reveal that the Americas are more popular than ever, fueled by increased interest from countries like China and Japan as restrictions ease. Top trends and destinations, from beach escapes in Mexico to city adventures in NYC, offer valuable insights for tourism organizations aiming to attract international travelers. Read more to see how data is shaping strategic tourism efforts across the Americas! #TravelInsights #Amadeus”

🌍 Exciting News for the Travel Industry: International Tourism Set to Reach Pre-pandemic Levels in 2024! 🚀 As we navigate through the challenges of the past years, it's heartening to see a promising resurgence on the horizon. Recent forecasts indicate that international tourism is poised to rebound and reach pre-pandemic levels by 2024. 🔓 The Road to Recovery: After a period of uncertainty and travel restrictions, the global tourism industry is gearing up for a remarkable comeback. With the rollout of vaccines, easing of restrictions, and pent-up wanderlust, travelers are eagerly preparing to explore new destinations and revisit beloved ones. 🌟 Opportunities Abound: This resurgence presents an array of opportunities for travel businesses, destinations, and professionals across the globe. From innovative marketing strategies to enhanced safety protocols, now is the time to prepare for the influx of travelers and capitalize on the revitalized tourism landscape. 🌐 Embracing Collaboration: As we look ahead, collaboration and adaptability will be key drivers of success. By fostering partnerships, leveraging technology, and prioritizing sustainability, we can collectively shape a brighter future for the travel industry. Let's embark on this journey together, fueled by optimism, resilience, and a shared passion for exploration. The world is ready to welcome travelers once again, and the possibilities are endless!               Get acess to latest inbound/outbound travel agents and Frequent travellers data  https://lnkd.in/f8q32Sh #emailmarketing #digitalmarketing #emaillist #hospitalityindustry #travelagents #touroperator #ota #DMC #onlinebooking #hotels #travelbooking #TourismRevival #Travel2024 #DestinationRecovery #ExploreWithOptimism 🌟✈️

🔔EVENT ALERT🔔 #ageingintelligence and the #TourismIndustry Did you know that... ❗Globally the 50+ population spend £120bn per year on sectors directly related to #tourism ❗The number of global travellers aged 65 and over is forecast to rise 250 million by #2024. Come and join us at #HexhamAbbey on the 5th June 09:30 - 14:00 to discuss how we are "Shaping the Future of Tourism In the North East" in partnership with Destination North East England In the workshops, we will explore: 👉🏻How businesses can cater better for all ages by implementing universal design 👉🏻How businesses can improve customer satisfaction during a visit by considering the end-to-end user journey 👉🏻How cross-referencing can be promoted between businesses in the region 👉🏻User-centred opportunities for digitisation within the travel and tourism sector If you are a business based in Newcastle, North Tyneside or Northumberland join us as we bring together participants to share findings and generate ideas, working collaboratively to enhance the region's travel and tourism economy to stimulate growth. Come and share your insights and grow your #ageingintelligence so you are fit for the #VisitorEconomy, the #HospitalityTourismAndLeisure Industry and importantly so you take advantage of the fast growing #LongevityMarket If you would like to join us there are just a couple of spaces left so please sign up here:

Insights for 2024: Travel Trends in the Americas Travel demand in the Americas is on the rise, with international tourist arrivals approaching pre-pandemic levels and continuing to increase even in 2024. The interest in travel between May and August 2024 has soared by 132%, with the US, UK, and Brazil leading the trend. Popular cities like #NewYork, #Toronto, and #LosAngeles are among the highly sought-after destinations. The hospitality sector is witnessing a boom in response to the surge in travel, with new hotel builds and refurbishments on the rise. This aligns with the need for accommodations to evolve and cater to the changing preferences and expectations of travelers. To capitalize on the growing travel trend in the Americas, hospitality companies must stay ahead of the curve and leverage data insights. Taking a proactive approach will enable them to strategically position themselves and maximize opportunities in this thriving market. Insights for Subregions (May to August 2024): North America: The US, UK, and Brazil lead in travel searches. Notably, air searches from China and Japan are growing. Central America: The US is the most searched-for destination, followed by Canada and the UK. #CostaRica remains a popular choice. South America: #BuenosAires, #SaoPaulo, and #Santiago are some of the top searched-for destinations, with Argentina and Brazil gaining popularity. Caribbean: #PuntaCana is the most searched-for destination, with the US, Argentina, and France leading in Caribbean travel searches. Understanding these insights can help businesses in the hospitality sector tailor their strategies to meet the specific demands of each subregion. By staying agile and responsive to evolving consumer preferences, companies can thrive in this dynamic and expanding market landscape. #TravelTrends | #Hospitality | #DataInsights | #Americas