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About

Product leader with 12 years experience leading cross-functional teams through 0-1…

Experience & Education

  • SpatialThink

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Licenses & Certifications

Volunteer Experience

  • Arts and Economic Development

    Mayor's Advisory Taskforce

    - 1 year 1 month

    Arts and Culture

    In 2007, I was invited to participate in Mayor Dellum's advisory taskforce. This group of community representatives explored ways to make Oakland a center for multicultural arts initiatives. Specifically, we were tasked with answering the question: "How can Oakland become an economic center for the multicultural arts?"

  • Founder

    Oakland Artists Inc

    - 3 years 1 month

    Social Services

    Founder of a nonprofit that brought together neighbors and virtual communities to launch sustainable development projects. Our efforts created hundreds of jobs for artists, and fostered connections and dialogue between residents, artists, nonprofits and City government. I gained valuable experience in using internet technologies, design and marketing for community empowerment and in social enterprise.

  • Apprentice Machinist

    Performance Structures Inc

    - 5 months

    Arts and Culture

    "Sky Mirror" is a monumental public sculpture designed by Anish Kapoor that premiered at the Rockefeller Center in September of 2006. Measuring 35 feet in diameter and weighing 23 tons, Sky Mirror changes throughout the day and is an example of what Kapoor describes as a “non-object”: a sculpture that, despite its monumentality, suggests a window or void and seems to vanish into its surroundings.

    As an Apprentice Machinist, part of a 12 person team, I learned about the precision, forces…

    "Sky Mirror" is a monumental public sculpture designed by Anish Kapoor that premiered at the Rockefeller Center in September of 2006. Measuring 35 feet in diameter and weighing 23 tons, Sky Mirror changes throughout the day and is an example of what Kapoor describes as a “non-object”: a sculpture that, despite its monumentality, suggests a window or void and seems to vanish into its surroundings.

    As an Apprentice Machinist, part of a 12 person team, I learned about the precision, forces and tools needed to work with stainless steel.

Publications

  • Practical UX Design

    Packt Publishing (UK)

    A foundational yet practical approach to UX that delivers more creative, collaborative, holistic, and mature design solutions, regardless of your background or experience. This book targets different aspects and pain points of UX design. The focus is on how to help readers improve website and web applications in a practical manner. It is targeted at UX designers, front end web and app developers who want to learn the art of UX design.

    Other authors
    • Scott Faranello
    See publication
  • WordPress and Flash 10x Cookbook

    Packt Publishing (UK)

    Over 50 simple but incredibly effective recipes to take control of dynamic Flash content in Wordpress. Filled with many useful and efficient recipes with many screenshots and well explained code to ensure that if you open any recipe in the book you will be able to follow it without going through the previous recipes

    Learn how to make your WordPress blog or website stand out with Flash

    Embed, encode, and distribute your video content in your Wordpress site or blog

    Build…

    Over 50 simple but incredibly effective recipes to take control of dynamic Flash content in Wordpress. Filled with many useful and efficient recipes with many screenshots and well explained code to ensure that if you open any recipe in the book you will be able to follow it without going through the previous recipes

    Learn how to make your WordPress blog or website stand out with Flash

    Embed, encode, and distribute your video content in your Wordpress site or blog

    Build your own .swf files using various plugins

    Develop your own Flash audio player using audio and podcasting plugins

    See publication

Projects

  • Building Efficiency for a Sustainable Tomorrow (BEST)

    - Present

    The Building Efficiency for a Sustainable Tomorrow (BEST) Center promotes state-of-the-art building technician education at publicly-funded 2- and 4-year colleges through the dissemination of curriculum, research and best practices for managing energy efficient commercial buildings. Sponsored by Advanced Technological Education grants from the National Science Foundation.

    The main goal of the site is to be a user-friendly robust repository of information and resources related to building…

    The Building Efficiency for a Sustainable Tomorrow (BEST) Center promotes state-of-the-art building technician education at publicly-funded 2- and 4-year colleges through the dissemination of curriculum, research and best practices for managing energy efficient commercial buildings. Sponsored by Advanced Technological Education grants from the National Science Foundation.

    The main goal of the site is to be a user-friendly robust repository of information and resources related to building technician training, and to share this curriculum with instructors and administrators throughout the US.

    My role included: project lead, UX, IxD, project management, front end development and QA.

    Other creators
    See project
  • Digital Air Strike Redesign

    - Present

    Digital Air Strike is the automotive industry's largest and most experienced provider of social media, reputation management and lead response solutions, serving thousands of dealers nationwide. Digital Air Strike has received recognition from Microsoft and been endorsed by GM, Kia and Ford.

    As the project lead, I worked closely with the management team in Sunnyvale to develop requirements. Throughout the process I collaborated with remote team members, including the CMO/COO, Technical…

    Digital Air Strike is the automotive industry's largest and most experienced provider of social media, reputation management and lead response solutions, serving thousands of dealers nationwide. Digital Air Strike has received recognition from Microsoft and been endorsed by GM, Kia and Ford.

    As the project lead, I worked closely with the management team in Sunnyvale to develop requirements. Throughout the process I collaborated with remote team members, including the CMO/COO, Technical Lead and Designer. I provided UX, IxD and UI consulting services, including feedback and direction in the creative phase to produce final creative deliverables. I also did front end development, QA and testing.

    As an Academy of Art Master's student intern, Dario Novoa did front end and back end programming, responsive design, framework selection and custom theme development.

    Services Provided:

    PSD to WordPress, User Experience, Interaction Design, HTML5, CSS3, jQuery, PHP, Cross Browser Optimization, Optimization for Mobile and Tablet, Project Management and Consulting

    Other creators
    See project
  • Product Manager for Blockchain Startup

    -

    Product Manager for a blockchain startup in San Francisco. SuperBloom is a token based exchange platform that simplifies investment in crypto assets and blockchain technologies. Based on Stellar, our mission is to help customers create diversified crypto portfolios that they can securely HODL in a multi-asset wallet. Rated 4.2 by ICO Bench, with write ups in the Wall Street Journal and Forbes.

    Other creators
    See project
  • Alive & Free Rebranding and "Mobile First" Responsive Redesign

    -

    The project was to create a new website as part of a a rebranding campaign and upgrade from static HTML to WordPress for a local nonprofit.

    The Omega Boys Club, founded in San Francisco in 1987, works with youth to end violence. Alive & Free is an Omega Boys Club life-changing program. Young people who have learned the Alive & Free prescription have a new set of life skills to make choices that help them go to college, succeed in life, and give back to their communities

    Fenton…

    The project was to create a new website as part of a a rebranding campaign and upgrade from static HTML to WordPress for a local nonprofit.

    The Omega Boys Club, founded in San Francisco in 1987, works with youth to end violence. Alive & Free is an Omega Boys Club life-changing program. Young people who have learned the Alive & Free prescription have a new set of life skills to make choices that help them go to college, succeed in life, and give back to their communities

    Fenton is a social change communications agency founded in 1982 and with offices in 5 cities.

    My role included: project lead, UX, IxD, project management, front end development and QA.

    Other creators
    See project

Languages

  • English

    Native or bilingual proficiency

  • Spanish

    Native or bilingual proficiency

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