On an advertising differential game model with salers in supply chain management. (Chinese. English summary) Zbl 1265.91027
Summary: Advertising with salers in supply chain management is very important, for it decides about the profit and the market occupancy. The paper views supply chains as a whole, they sale seasonal production, salers are an independent department and advertise seasonal production. We establish a differential game model to study the action and the effect of advertising, and then give an advertising differential game model. At last, we assume that the cost function and the profit function obey to normal distributions, and give some good results.
MSC:
91A35 | Decision theory for games |
90B05 | Inventory, storage, reservoirs |
90B06 | Transportation, logistics and supply chain management |
90B60 | Marketing, advertising |
91A23 | Differential games (aspects of game theory) |
91A80 | Applications of game theory |