One never knows what to expect when diving into a business/reference book, but this one pleasantly surprised me.
With clear examples of what to do and One never knows what to expect when diving into a business/reference book, but this one pleasantly surprised me.
With clear examples of what to do and not to and WHY, this one offers a lot of information that should be common sense, but seems to be consistently ignored. I own a business and I wish I had known then what I learned from this book. I would have done things a LOT differently. As it is, I have learned some things that I will be putting into play now, to make my business work better.
Terry Oliver Lee has a quick wit and keeps the information from being stale and repetitive by using personal examples. This isn't your typical dry business book. If you are considering a business or even already have one. I encourage you to give this book a try. ...more
I don't care what you think about the man, if you take success seriously, then you must admit that he has it going on. This book really helped me chanI don't care what you think about the man, if you take success seriously, then you must admit that he has it going on. This book really helped me change how I look at things regarding my business and my thought process on success.
Trump and Zanker talk candidly about how they worked their way to where they are now. Being richer than most is not all sunshine and roses, according to these two business tycoons. Both men discuss not only their great successes, but also the tremendously devastating trials of loss.
As is the case with most Trump books, this one is told using stories and personal anecdotes from their journey to power and riches. I personally enjoy hearing the different ups and owns, and how it is NOT impossible to succeed, or at the very least survive in a down economy. Trump talks about how many of his [previously] successful friends lost everything and didn't have the personal strength or confidence to survive or come back.
A fascinating, entertaining, and very informative book....more
I cannot tell you how helpful this book has been to me. I have read it three times now and I refer back to it all the time. Nikki Leigh is what every I cannot tell you how helpful this book has been to me. I have read it three times now and I refer back to it all the time. Nikki Leigh is what every marketing guru should aspire to.
Her information is concise, easy to understand, and practical. So often help guides only manage to muddy the issues with a lot of blahdy blahdy blah. Nikki, keeps it simple and easy to implement.
I recommend it to all my authors, and anyone else who will listen.
I can't say enough good things about this book. I have most of the Guerilla marketing books, but this was a real must for me. Having a limited budget I can't say enough good things about this book. I have most of the Guerilla marketing books, but this was a real must for me. Having a limited budget to get exposure, Levinson helped me take my company and my authors to the next level of success.
I look forward to continued success under the guidance of Mr. Levinson and his Guerilla Books. ...more
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