Cool Memories Quotes

“The futility of everything that comes to us from the media is the inescapable consequence of the absolute inability of that particular stage to remain silent. Music, commercial breaks, news flashes, adverts, news broadcasts, movies, presenters—there is no alternative but to fill the screen; otherwise there would be an irremediable void. We are back in the Byzantine situation, where idolatry calls on a plethora of images to conceal from itself the fact that God no longer exists. That's why the slightest technical hitch, the slightest slip on the part of a presenter becomes so exciting, for it reveals the depth of the emptiness squinting out at us through this little window.”
― Jean Baudrillard, Cool Memories

“Never resist a sentence you like, in which language takes its own pleasure and in which, after having abused it for so long, you are stupefied by its innocence.”
― Jean Baudrillard, Cool Memories

“Democracy is the menopause of Western society, the Grand Climacteric of the body social. Fascism is its middle-aged lust.”
― Jean Baudrillard, Cool Memories

“Human rights, dissidence, antiracism, SOS-this, SOS-that: these are soft, easy, post coitum historicum ideologies, 'after-the-orgy' ideologies for an easy-going generation which has known neither hard ideologies nor radical philosophies. The ideology of a generation which is neo-sentimental in its politics too, which has rediscovered altruism, conviviality, international charity and the individual bleeding heart. Emotional outpourings, solidarity, cosmopolitan emotiveness, multi-media pathos: all soft values harshly condemned by the Nietzschean, Marxo-Freudian age... A new generation, that of the spoilt children of the crisis, whereas the preceding one was that of the accursed children of history.”
― Jean Baudrillard, Cool Memories

“Deep down, no one really believes they have a right to live. But this death sentence generally stays cosily tucked away, hidden beneath the difficulty of living. If that difficulty is removed from time to time, death is suddenly there, unintelligibly.”
― Jean Baudrillard, Cool Memories

“Like dreams, statistics are a form of wish fulfillment.”
― Jean Baudrillard, Cool Memories

“One of life's primal situations; the game of hide and seek. Oh, the delicious thrill of hiding while the others come looking for you, the delicious terror of being discovered, but what panic when, after a long search, the others abandon you! You mustn't hide too well. You mustn't be too good at the game. The player must never be bigger than the game itself.
It's like making a joke which is so subtle that it goes unnoticed and you are reduced to explaining it.
Can we draw some other lesson from this?
There exists, between people in love, a kind of capital held by each. This is not just a stock of affects or pleasure, but also the possibility of playing double or quits with the share you hold in the other's heart. One of the strategies can be to sacrifice it at just the right moment and be the first to say: 'I'm not playing any more', since you then collect all the stakes.”
― Jean Baudrillard, Cool Memories

“The real joy of writing lies in the opportunity of being able to sacrifice a whole chapter for a single sentence, a complete sentence for a single word...”
― Jean Baudrillard, Cool Memories

“The pharaonic era of the country-house technocrats. The dream of an electronic control of things runs up against the traditional stupidity of the masses. Collective demand has never been so elicited, forced or violated as it has in the field of computing. The clash between a philosophical and metaphysical exigency and a present which is no longer in the least philosophical and metaphysical.
The clash between a system of representation and a system of simulation. The clash between a thinking of difference and a thinking of indifference. What is the power of indifference? What would an analytics of indifference be like? Torn between a radical indifference and a radical seduction.

Postmodemity is the simultaneity of the destruction of earlier values and their reconstruction. It is renovation within ruination. In terms of periods, it is the end of final evaluations and the movement of transcendence, which are replaced by 'teleonomic' evaluation, in terms of retroaction. Everything is always retroactive, including - and, indeed, particularly including - information. The rest is left to the acceleration of values by technology (sex, body, freedom, knowledge).”
― Jean Baudrillard, Cool Memories

“The scapegoat is not what he once was. No longer is he hounded; now he is pitied (the rights of man, dissidents, the 'beurs ', * etc.) . But he is the scapegoat nonetheless and it is still the same.

When there is a solution, it is no longer a real problem. When there is an answer, it is no longer a real question. For at that point, the problem is part of the solution and the answer is part of the question. And then nothing remains but solutions without problems and answers without questions. O, happy days when we had only questions without answers and problems without solutions!”
― Jean Baudrillard, Cool Memories

“From the holocaust to the hologram: a fine programme.”
― Jean Baudrillard, Cool Memories

“Dogs and roses. All these suburban houses bespangled with roses and bristling with dogs. A dog behind every rose bush. For people and their hellish imaginaries, dogs are as ornamental as roses. In reality, the roses are just as vicious as the dogs or an electrified fence. There are too many of them, they are too red, their carnivorous petals close on a forbidden space. The pleasantness of the residential suburbs, the pleasantness of the sarcophagi of greenery where the television aerials gleam. The pleasantness of aphanisis in the death-laden detached houses, set in a bower of lilacs and hollyhocks. The only sign of the frenzied urge to bite and fight, the only sign of the vitrified and howling passions beneath the film of plastic is the beast of the Apocalypse, barking on the horizon beyond the flower beds.”
― Jean Baudrillard, Cool Memories

“Seducing for a woman consists in sliding into an empty place, where her ideal form is already traced out by all those of her sex who have preceded her. For a woman, seducing is the act of an animal species, and all women are accomplices in the tiniest such venture undertaken by one of their number. There is a chain of feminine seduction. For his part, a man is faced with a mammoth task: braving, with each woman, the image and the collusive judgement of all the others. The game is an unequal one, and it is easy to see why he is less and less willing to risk it. In any case, woman has always kept the captivating part of seduction for herself (the temptress), whereas he has always ended up with the faintly ridiculous part (the seducer). Now it is difficult for a man to join in a game of being a sex object, and in a way simulate femininity. For there is no chain of masculine seduction. It is impossible for him to collude with other men in being a desirable object, as women do among themselves. There is no secret pact to protect a man in such an undertaking.”
― Jean Baudrillard, Cool Memories

“The individual, floating, but held on a leash like a dog, like an eye popping out of its socket, hanging on the end of its optic nerve, scanning the horizon through 180 degrees but not sending back any images—a disembodied panoptical terminal, runaway organ of a species of mutants.”
― Jean Baudrillard, Cool Memories

“The immorality of those families whose children are burnt alive on motor ways. They have money heaped on them by social welfare institutions and they go and spend it on consumer goods, which the right-thinking regard as sordid. But they have never had to see their kids die before they could buy a car and, hence, have never felt the need to send them off for inexpensive holidays on those coaches which, as if by chance, always have fatal accidents. The immorality of those who eat their children in hard cash merely corre sponds to the immorality of the social institution which recompenses their death.
Everything in this vicious circle is abject: chance, which kills the poorest children, social charity which turns their deaths into a source of income, the parents who benefit from it to enjoy a short spell of wealth and decent society which stigma tizes them, for rumour does not condemn them at all for their indiscreet behaviour but for not handling the money rationally by putting it in the bank, for example, but instead spending it unscrupulously, thus verifying that they were indeed the victims of a divine justice. The whole of the social is there in its logical abjection. It is the poor who die and it is they who deserved to. It is this mediocre truth, this mediocre fatality which we know as 'the social'. Which amounts to saying that it only exists for its victims. Wretched in its essence, it only affects the wretched. It is itself a disinherited concept and it can only serve to render destitution complete. Nietzsche is right: the social is a concept, a value made by slaves for their own use, beneath the scornful gaze of their masters who have never believed in it. This can be clearly seen in all the so-called social reforms which inescapably turn against the intended beneficiaries. The reforms strike those whom they should save. This is not a perverse effect. Nature herself conforms to this willingly and catastrophes have a preference for the poor. Has a catastrophe ever been seen which directly strikes the rich - apart perhaps from the burial of Pompeii and the sinking of the Titanic ?”
― Jean Baudrillard, Cool Memories

“One thing protects us from change: exile. In unreality or at the other end of the world, in melancholy or the South, exile is a marvellous and comfortable structure.
Only the exiled have a land. I know some people who are only close to their country when they are 10,000 kilometres away, driven out by their own brothers. The others are nomads chasing their shadows in the deserts of culture.”
― Jean Baudrillard, Cool Memories

“Velizy. All those shepherds in the Pyrenees who are being fitted out with fibre optics, radio relay stations and cable TV. Obviously the stakes are pretty high! And not just in social terms. Did these people think they were already living in society, with their neighbours, their animals, their stories? What a scandalously underdeveloped condition they were in, what a monstrous deprivation of all the blessings of information, what barbaric solitude they were kept in, with no possibility of expressing themselves, or anything.
We used to leave them in peace. If they were called on, it was to get them to come and die in the towns, in the factories or in a war. Why have we suddenly developed a need for them, when they have no need of anything? What do we want them to serve as witnesses of? Because we'll force them to if we have to: the new terror has arrived, not the terror of 1984, but that of the twenty-first century. The new negritude has arrived, the new servitude. There is already a roll-call of the martyrs of information. The Bretons whose TV pictures are restored as soon as possible after the relay stations have been blown up . . . Velizy . . . in the Pyrenees. The new guinea pigs. The new hostages. Crucified on the altar of information, pilloried at their consoles. Buried alive under information. All this to make them admit the inexpressible service that is being done to them, to extort from them a confession of their sociality, of their 'normal' condition as associated anthropoids.

Socialism is destroying the position of the intellectual.

Unlearn what they say. Either they don't believe in it themselves or the violent effort they make to believe in it is disagreeable.”
― Jean Baudrillard, Cool Memories

“We are in shifting circumstances in which nothing is hidden and everything is mobile - a world of a quite new kind of innocence, but a world no longer illuminated by the utopian constellation of secrecy. The individual is less alienated by the fact that everything is known about him than by the fact that he is called upon to know everything about himself. In this demand lies the principle of a new and irreversible servitude.
There is much more to be hoped for in an excess of information or of weapons than in the restriction of information or arms control. Da, wo die Gefahr wiichst, wiichst das Rettende auch.[But where there is danger, there grows! Also what saves.' (HoIderlin)].”
― Jean Baudrillard, Cool Memories

“The ghostly movement of the Parisian tribes. Watch the crowd rushing out in the (cold and rainy) spring night towards the urban deserts of La Villette to attend the inaugural cult of the Biennale and then, when that is ended, flowing back in great waves towards the inauguration of the Book Fair at the Grand Palais, crossing Paris in a tide of two thousand people (always the same ones) who, after having communed in fairground thronging and bookish vanity will meet up again around midnight at the end of a third collective migration, in the small number of Montparnasse restaurants marked with the sign of the tribe. Preceded perhaps by some minister or other, followed as ever by a horde of journalists. You can mark out the trajectory of this fauna culturalis every evening in advance, working from the order of the invitations, as in days gone by you could follow popular gatherings from place to place with certainty.”
― Jean Baudrillard, Cool Memories

“The scandal of the end of the world will not occur, for the very good reason that existence has already been judged and declared unjustifiable. This world must thus be considered the only one there'll ever be, the verdict immanent, injustice irremediable. This has nothing to do with the natural tendency of things but rather with the bestial ethic smouldering in the labyrinthine entrails of human beings, which requires that the just be separated from the unjust, the good from the bad, so that the truest, stupidest and most sentimental order may triumph. In fact there is no need to wait. Let the stupidest things triumph, that is the Last Judgement.

When you have lumbago, you have to move like a reptile. You have to get through your movement before the muscle has had time to feel pain. It is the same with ideas and language. You have to have got to the end of the sentence, before language has had time to feel pain.”
― Jean Baudrillard, Cool Memories

“In certain countries it was the custom to hang people from dead trees. Because it was for the dead to regenerate the dead. This is more or less the way socialism has died, hanged with its own rope. Defunct, necrophagous history requires victims to feed its end and it is upon socialism - which is already deeply rooted in our contemporary history like a dead tree - that this role has devolved. There is, therefore, a link between the sterility of the media events of our age and socialism as 'strange fruit', swaying in the hyperreal wind of the end of history - and, moreover, innocent of any specific crime.”
― Jean Baudrillard, Cool Memories

“For whole generations, a certain pessimism is associated with the historical failure of revolutions. That pessimism is a thing of pathos. The other less sentimental, fiercer type comes from recognizing how ideal things are, the perfection and exactitude of our freedom and the absolute availability of the simplest solutions. For example, the resolution of the famine problem in Ireland by killing off the young children. You could not do better; there is no more elegant solution. It is a stroke of wit. The stroke of wit also despairs of language, but from that despair it always derives a brilliant solution, drawing a line between two diametrically opposed poles. A diabolical simplification; everything is in the ellipsis. There is no crueller trick you can play on reality than to idealize it just as it is. It never recovers from that (whereas it can easily cope with being denounced). Deify power right where it is and it can't believe its eyes. Take the people who marched through Red Square with placards reading 'We are happy in the Soviet Union! The Soviet Union is the land of happiness.”
― Jean Baudrillard, Cool Memories

“Everywhere power has to be seen in order to give the impression that it sees. But this is not the case. It doesn't see anything. It is like a woman walled up in a 'peepshow'. It is separated from society by a two-way mirror. And it turns slowly, undresses slowly, adopting the lewdest poses, little suspecting that the other is watching and masturbating in secret.

The metro. A man gets on - by his glances, gestures and movements, he carves out a space for himself and protects it. From that space, he sets his actions to those of the neighbouring, approximate molecules. He becomes the centre of a physical pressure, sniffs out hostile vibrations and emanations, or friendly ones, on the verge of panic. He joins up with others out of fear. He innervates his whole body with a calculated indifference, wraps himself in a superficial reverie, created only to keep others at a distance. He deciphers nothing, protects himself from the crossfire of everyone's gazes and sets his own as a backhand down the line, staring at a particular face at the back of the carriage until the very lightness of his stare stirs the other in his sleep. When the train accelerates or brakes, all the bodies are thrown in the same direction, like the shoals of fish which change direction simultaneously. The marvellous underwater lethargy of the metro, the self-defence of the capillary systems, the cruel play of vague thoughts - all while waiting for the stop at Faidherbe-Chaligny.

The crucial thing is not to have sweeping views of the future, but to know where to plant your primal scene. The danger for us is that we'll keep running up against the wall of the Revolution. For this is the source of our misery: our phobias, our prohibitions, our phantasies, our utopias are imbedded in the nineteenth century, where their foundations were laid down. We have to put an end to this historical coagulation. Beyond it, all is permitted. It will perhaps be the adventure of the end of the century to dissolve the wall of the Revolution and to plunge on beyond it, towards the marvels of form and spirit.”
― Jean Baudrillard, Cool Memories

“With certain women, we do not love them as we would wish or as they would wish. We prefer to violate them and lose them.

The surprises of thought are like those of love: they wear out. But here too you can carry on for a long time doing your conjugal duty.

Rome, Berlin, Sydney, New York, Rio. My secretarial staff is expanding. My rainbow too. The night which would fall simultaneously on all the cities of the world has not yet occurred. The sun which would illuminate all the cities of the world at once has not yet risen. Every woman is like a timezone. She is a nocturnal fragment of your journey. She brings you unflaggingly closer to the next night. Some women have disguised themselves as Congolese dugouts or Aleutian pearls. Why shouldn't they disguise themselves as a timezone, or even as the ecstasy of the journey? Everywhere there is pleasure you will find a woman in disguise, her features lost or metamorphosed into the ecstacy of things. Everywhere there is a woman dying.”
― Jean Baudrillard, Cool Memories

“The population, who are, ultimately, indifferent to public affairs and even to their own interests, negotiate this indifference with an equally spectral partner and one that is similarly indifferent to its own will: the government [Ie pouvoir] . This game between zombies may stabilize in the long term. The Year 2000 will not take place in that an era of indifference to time itself - and therefore to the symbolic term of the millennium - will be ushered in by negotiation.

Nowadays, you have to go straight from money to money, telegraphically so to speak, by direct transfer (that is the viral side of the matter). A viral revolution, then, more akin to the Glass Bead Game than to the steam engine, and admirably personified in Bernard Tapie's playboy face. For the look of money is reflected in faces. Gone are the hideous old capitalists, the old-style industrial barons wearing the masks of the suffering they have inflicted. Now there are only dashing playboys, sporty and sexual, true knights of industry, wearing the mask of the happiness they spread all around themselves.

The world put on a show of despair after 1968. It's been putting on a big show of hope since 1980. No more tears, alright? Reaganite optimism, the pump ing up of the dollar. Fabius's glossy new look. Patriotic conviviality. Reluctance prohibited. The old pessimism was produced by the idea that things were getting worse and worse. The new pessimism is produced by the fact that everything is getting better and better. Supercooled euphoria. Controlled anaesthesia.

I should like to see the equivalent of Bernard Tapie in the world of business emerge in the world of concepts. Buying up failing concepts, swallowing them up, dusting them off (firing all the deadbeats who are in the way), putting them back into circulation with a dynamic virginity, sending them shooting up on the Stock Exchange and then abandoning them afterwards like dogs. Some people do this very well.
It is perhaps better to save tired concepts by maintaining them in a super cooled state like unemployed labour, or locking them away in interactive data banks kept alive on a respirator.”
― Jean Baudrillard, Cool Memories

“Temperatures, petrol prices, the price of the dollar: the golden triangle of our summer. These are facts beyond our control and all we hope now is to see them all rising indefinitely. Sometimes the figures are mixed up in a prophetic confusion, as in 1980 in the US deserts. There, the price per gallon: 51.18, 51.20, 51 .25, varied from one place to another as an exact reflection of the temperature graphs: 100, 110 and 120 degrees Fahrenheit. With the question of confidence always lurking just beneath the surface: what price would you accept petrol rising to? What point do you think the dollar could go up to (with the implication: before causing a crash in world economies)? What record level can the heat reach (before causing a volatilization of energy and the beginnings of a worldwide insomnia)? Our artificial destiny is written in these asymptotic curves.”
― Jean Baudrillard, Cool Memories

“Soiree in Rome. The women are more attractive than the men - they always are. My first impression is that all the men are ugly (they are producers and film directors) and that all the women are beautiful (they are actresses). On a second view: the men are ugly, but they have character; all the women have something erotic about them, but nothing remarkable - a purely macho society, the world of showbiz. The big scene with the male lead is played out in all its grandeur, from one palazzo to the next in the Roman night. The most beautiful actress I know is marrying a rich director, author of 97 screenplays. This is the rule among the showbiz crowd. As usual I feel alienation from all the men there and solidarity with all the women, whom the men pretend to scorn in order to please them, but to whom they are basically indifferent. It must be nice to live in bodies so beautiful, so ingenuous, and allow the men to dominate you with all their ugliness, wealth and pretensions. It must be marvellous to be a woman. Ultimately, it is this which is fascinating: woman is unimaginable. The more beautiful she is, the more unimaginable.”
― Jean Baudrillard, Cool Memories

“Let us turn our gaze towards the Southern lands, where only the melancholy light of origins shines.”
― Jean Baudrillard, Cool Memories

“Water, which in itself is silent, is just waiting to make a noise. In itself completely motionless, it is just waiting to move. Perfectly cold and harsh in itself, it nonetheless has the tepidness of salt and the mineral softness of fabric. Total abhorrence of dominant ideologies. And anti-gulagism is the dominant ideology today. The anti-gulag priests are every bit as bad as the gulag torturers. The sheep have taken over from the beasts of the Apocalypse.”
― Jean Baudrillard, Cool Memories

“One may justify the existence of men in power in many different ways. Yet power remains a pernicious thing for what justifies it is inexpiable.

Fragility, which belongs to the realm of appearances, is to be preferred to the fractal which is merely the quality of a mathematical object.

It is exciting to hear one of your fondest ideas formulated in one fell swoop, better than you could have done it yourself. You feel no intellectual jealousy at seeing yourself outstripped in this way. You only feel jealous when you are overtaken by your shadow.”
― Jean Baudrillard, Cool Memories