MARKEX
| swMATH ID: | 10912 |
| Software Authors: | Matsatsinis, Nikolaos F.; Siskos, Yannis |
| Description: | MARKEX: An intelligent decision support system for product development decisions. A new methodology for the development of new products and an intelligent DSS, named MARKEX, which is an implementation of this methodology, are presented in this paper. The system acts as a consultant for marketers, providing visual support to enhance understanding and to overcome lack of expertise. The databases of the system are the results of consumer surveys, as well as financial information of the enterprises involved in the decision making process. The system’s model base encompasses statistical analysis, preference analysis, and consumer choice models. MARKEX incorporates partial knowledge bases to support decision makers in different stages of the product development process. |
| Homepage: | http://www.sciencedirect.com/science/article/pii/S0377221798002203 |
| Related Software: | UTA Plus; MINORA; ParadisEO-MOEO; ESY; MindDecider; MakeItRational; Logical Decisions; JAMM; iMOLPe; INPRE; ComPAIRS; IND-NIMBUS; IDS Multicriteria Assessor; Hiview; HiPriority; WINPRE; WINGDSS; VisualUTA; VISA; Visual Market/2 |
| Cited in: | 10 Documents |
Standard Articles
| 1 Publication describing the Software, including 1 Publication in zbMATH | Year |
|---|---|
|
MARKEX: An intelligent decision support system for product development decisions. Zbl 0938.90038 Matsatsinis, Nikolaos F.; Siskos, Yannis |
1999
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all
top 5
Cited by 15 Authors
Cited in 4 Serials
| 5 | European Journal of Operational Research |
| 3 | International Series in Operations Research & Management Science |
| 1 | Computers & Operations Research |
| 1 | Operational Research. An International Journal |
