Found 39 Documents (Results 1–39)
Infinite-time partially observed nonzero-sum bilinear affine-quadratic stochastic differential game and its application to competitive advertising. (English) Zbl 07892591
MSC:
93-XX
An agent-based model of consumer choice. An evaluation of the strategy of pricing and advertising. (English) Zbl 1500.91087
MSC:
91B42
Evolutionary game analysis on the recycling strategy of household medical device enterprises under government dynamic rewards and punishments. (English) Zbl 1501.91020
A Lanchester-type dynamic game of advertising and pricing. (English) Zbl 1454.91036
Pineau, Pierre-Olivier (ed.) et al., Games in management science. Essays in honor of Georges Zaccour. Cham: Springer. Int. Ser. Oper. Res. Manag. Sci. 280, 1-14 (2020).
Optimal advertising budget allocation across markets with different goals and various constraints. (English) Zbl 1435.90082
Optimal joint dynamic pricing, advertising and inventory control model for perishable items with psychic stock effect. (English) Zbl 1431.90004
Optimal dynamic marketing-mix policies for frequently purchased products and services versus consumer durable goods: a generalized analytic approach. (English) Zbl 1430.90360
Licensing to a competitor and strategic royalty choice in a dynamic duopoly. (English) Zbl 1431.91224
Dynamic pricing and competitive time-to-market strategy of new product launch under a multistage duopoly. (English) Zbl 1430.90150
A differential oligopoly game for optimal production planning and water savings. (English) Zbl 1431.91225
An analytical model of the relationship between product quality and advertising. (English) Zbl 1380.90147
Dynamic modeling of nontargeted and targeted advertising strategies in an oligopoly. (English) Zbl 1391.90360
Joint stochastic dynamic pricing and advertising with time-dependent demand. (English) Zbl 1401.91079
Pricing competition with inventory considerations in a hazard rate-prone market of durables. (English) Zbl 1401.91062
Dynamic pricing and advertising of perishable products with inventory holding costs. (English) Zbl 1401.90038
Defensive, offensive, and generic advertising in a Lanchester model with market growth. (English) Zbl 1348.90367
How to run a campaign: optimal control of SIS and SIR information epidemics. (English) Zbl 1410.92124
A feedback Stackelberg game of cooperative advertising in a durable goods oligopoly. (English) Zbl 1312.91028
Haunschmied, Josef (ed.) et al., Dynamic games in economics. Proceedings of the 12th VW, Viennese workshop on optimal control, dynamic games and nonlinear dynamics, Vienna, Austria, May 30 – June 2, 2012. Berlin: Springer (ISBN 978-3-642-54247-3/hbk; 978-3-642-54248-0/ebook). Dynamic Modeling and Econometrics in Economics and Finance 16, 89-114 (2014).
Optimal advertising decisions for promoting retail and online channels in a dynamic framework. (English) Zbl 1306.90071
Feedback Nash equilibrium for dynamic brand and channel advertising in dual channel supply chain. (English) Zbl 1293.90034
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