Mesak, Hani I.; Bari, Abdullahel; Ellis, T. Selwyn Optimal dynamic marketing-mix policies for frequently purchased products and services versus consumer durable goods: a generalized analytic approach. (English) Zbl 1430.90360 Eur. J. Oper. Res. 280, No. 2, 764-777 (2020). MSC: 90B60 91A23 91A80 × Cite Format Result Cite Review PDF Full Text: DOI
Mesak, Hani I.; Ellis, T. Selwyn On the superiority of pulsing under a concave advertising market potential function. (English) Zbl 1154.90525 Eur. J. Oper. Res. 194, No. 2, 608-627 (2009). MSC: 90B60 90C30 62J02 × Cite Format Result Cite Review PDF Full Text: DOI