Summary: We calculate the potential energy of elastic surface of an elastic body which is growing by the coherent addition of material. Several equivalent expressions are presented for the energy required to add a single atom, also known as the chemical potential. The simplest involves the Eshelby stress tensors for the bulk medium and for the surface. Dual Lagrangian/Eulerian expressions are obtained which are formally similar to each other. The analysis employs two distinct types of variations to derive the governing bulk and surface equations for an accreting elastic solid. The total energy of the system is assumed to comprise bulk and surface energies, while the presence of an external medium can be taken into account through an applied surface forcing. A detailed account is given of various formulations possible in material and current coordinates, using four types of bulk and surface stresses: the Piola-Kirchhoff stress, the Cauchy stress, the Eshelby stress and a fourth, called the nominal energy-momentum stress. It is shown that inhomogeneity surface forces arise naturally if the surface energy density is allowed to be position-dependent.