This text is for readers who want to learn applied regression without loading heavy mathematical burden. For such a target group it is excellent. With emphasis on exploratory tools it starts with simple linear regression, then deals with multiple regression and goes to logistic regression and generalized linear models. It has discussions of response and predictor transformations, diagnostics, and regression graphics. Graphical methods are offered as the key to understanding the methods. In some sense the book can be seen as an introduction to and a guided tour through ARC. This is a free software package which can be downloaded from the web. All the graphics presented in the book can be performed with it.