Dodson, Joe A. jun.; Muller, Eitan Models of new product diffusion through advertising and word-of-mouth. (English) Zbl 0493.90050 Manage. Sci. 24, 1568-1578 (1978). Page: −5 −4 −3 −2 −1 ±0 +1 +2 +3 +4 +5 Show Scanned Page Cited in 28 Documents MSC: 90B99 Operations research and management science Keywords:new product diffusion; advertising; marketing; buyer behavior × Cite Format Result Cite Review PDF Full Text: DOI Link