Tapiero, Charles S. Optimum advertising and goodwill under uncertainty. (English) Zbl 0383.90059 Oper. Res. 26, 450-463 (1978). Page: −5 −4 −3 −2 −1 ±0 +1 +2 +3 +4 +5 Show Scanned Page Cited in 14 Documents MSC: 90B99 Operations research and management science × Cite Format Result Cite Review PDF Full Text: DOI