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⚠️ Ads are coming to AI Overviews ⚠️ As predicted, Google is bringing ads to AI Overviews - and it's set to shake things up A LOT. These sponsored ads pop up alongside AI-generated search results, giving businesses a prime spot to reach potential customers. Here's what you need to know: ✅ No Extra Work If you're already running Search, Shopping, or Performance Max campaigns, your ads could appear in these AI Overviews (although, for the moment, you may not have much control over them). 🚩 Prime Placement While these ads appear below the AI-generated answer, they're still in a high-traffic area in that space between the AI Overview and the usual links below. 📊 Limited Reporting Unfortunately, you can't track the specific performance of these ads - yet! We eventually expect this to change. ❌ No Opt-Out Google's got these ads locked in place. If you're running Google Ads then you're going to be part of the rollout. This may change, but with Google's advertising arm likely to want to measure the revenue impact of running ads in AI Overviews, they'll want to gather as much ad data as they possibly can. 🌐 US-Only (For Now) This initial rollout will only be visible to US-based mobile users. As with the initial AI Overview rollout (as the Search Generative Experience), Google will likely want a lot of data and time to process how people engage with these ads before they fully roll them out globally. But they're coming. So be ready. In the meantime, focus on and optimise your website to appear in the organic AI Overviews (we've a how-to video linked in the comments below). What do you think? Are you happy to see these ads roll out? Are you excited to get your business featured in them too? Let us know in the comments below!

It was great to chat to Econsultancy, alongside other industry experts, about Google's roll out of AI overviews. TLDR: ➡ Optimise across organic and paid – but approach AI overview ads with caution ➡ Don’t sweat the lack of metrics ➡ Focus on brand building and user needs As ever, my advice to marketers is to continue prioritizing strategies that align with Google’s emphasis on quality, relevance, and user engagement.

Huge update: Ads are officially coming to Google's AI Overviews. They'll show up as "Sponsored" results beneath the answer. Here's what we know: We knew it was only a matter of time before Google introduced and now they're officially rolling them out. According to Danny Goodwin and Search Engine Land, there are several things that Google has confirmed about this new ad experience: 1. Ads will begin rolling in AI Overviews on mobile-only in the US. Of course, it won't be long until it's expanded to desktop. 2. Ads will appear when the initial query "has a commercial angle". If there are relevant products/services related to the query, Google might display an ad for it. 3. Ads will be sourced from existing Search, Shopping and Performance Max campaigns. Google has not mentioned a way to directly control if ads appear in AI Overviews or not. 4. Google does not intend on offering direct reporting to see how ads in AI Overviews perform. Of course, this is extremely valuable search real estate but it would be nice to have some form of measurement from these experiences. 5. Advertiser also cannot opt out of whether their ads are shown here. It's an all or nothing type of experience. Monetization was one of the biggest issues with AI Overviews and Google is officially rolling it out. It will be interesting to see if advertiser see any increased returns on this real estate or how impacted organic results will be for these query types.

Google just announced that they will "start testing Search and Shopping ads in AI Overviews for users in the U.S. They will have the opportunity to appear within the AI Overview in a section clearly labeled as “sponsored” when they’re relevant to both the query and the information in the AI Overview." So, what does this mean for digital advertisers? "While we don't know all of the details about how or when these ads will show, it's likely going to be even more important for advertisers to lean into broad match and make sure they have all of the relevant product information built out within their GMC feed to be eligible for AI searches." Stephanie Groudle, Senior Account Strategy Director at Adlucent, shared. She went on to say that "it will also be interesting to see if there will be an increase in queries that align with AI-based searches around "how to," etc." What do you think about Google's announcement? Will paid ads see a boost in performance? How do you intend to pivot? https://lnkd.in/d35nuR7q #ShoppingAds #PaidSearch #PerformanceMarketing

🔥 Google results are just becoming a cluttered eyesore and with this and AI created result pages JUST FOR YOU ... #Bing is looking more and more the place to go. #Google

So here it is – the quite obvious and expected answer to the long-standing question: how will they monetize AI Overview? By inserting ads, of course. Providing this kind of search results is more expensive from Google's perspective than classic SERP's with 10 links (and even the featured snippets). Will they push more ads to balance the cost of AI? I’m not sure. Since most queries that trigger AI-powered answers target informational intent, it’s hard to believe people will eagerly click on those ads. It's just not the proper moment. How will this impact the overall search experience? We'll have to wait and see. #aioverview #seo #ads

🔵 Have you explored AI-Powered Search Ads yet? 🚀 Two months ago, Google introduced a new feature to its advertising platform. Google Ads now utilises the power of AI to enhance responsive search ads, promising more flexibility and efficiency. These smarter ads can dynamically adapt to consumer behaviour, aiming to boost engagement rates significantly. 👉 What do you think of these recent changes? Have you tried them already? How has your experience been so far? Let us know in the comments! Incase you are not familiar with the changes yes, here's what’s new: 𝗘𝗻𝗵𝗮𝗻𝗰𝗲𝗱 𝗙𝗹𝗲𝘅𝗶𝗯𝗶𝗹𝗶𝘁𝘆: Google AI now optimises your ads by potentially showcasing a single headline when it predicts a boost in performance. This means headlines may also appear at the beginning of description lines, offering a streamlined user experience. 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝗳𝘂𝗹 𝗥𝗲𝗽𝗼𝗿𝘁𝗶𝗻𝗴: The combinations report provides valuable insights into how your ads perform, whether they display with one headline or a headline preceding your description lines. 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻-𝗟𝗲𝘃𝗲𝗹 𝗔𝘀𝘀𝗲𝘁𝘀: Say goodbye to repetitive tasks! You can now add up to 3 headlines and 2 descriptions at the campaign level, with scheduling options for specific start and end dates. This feature is perfect for promoting sales or events across your campaign with ease. 𝗦𝗺𝗮𝗿𝘁𝗲𝗿 𝗔𝘀𝘀𝗲𝘁 𝗗𝗶𝘀𝗽𝗹𝗮𝘆: Leveraging account-level automated assets, Google AI will now craft and display dynamic image assets, site links and structured snippets predicted to enhance ad performance. This means even with manually created assets; dynamic versions can be displayed when they're expected to drive more engagement. Having the campaign-level headers and descriptions will be useful for some of our clients who have regular sales or need to promote exam dates. 👉Make sure you follow our founder, Zara Imrie 🔵, for more insights like this and other content of interest to business owners and PPC specialists. #googlenews #ai #ppc

I’m still buzzing 🐝 from last week's Google Marketing Live! 🙌 Great marketing always starts with the consumer, 👥 so hearing from Philipp Schindler about key trends in the evolution of 🔎Search was the perfect opening; this was followed by Vidhya Srinivasan and her team sharing how marketers can put Google AI 🤖 to work for them, driving 📈 business growth. Here are a couple of the key consumer insights that stood out to me: 🧠People’s curiosity is insatiable: 15% of searches are new every day! 🔎 Searches are getting more precise: The volume of searches with more than 5 words is growing 1.5x faster than shorter queries. 👀 Visual searches are taking off: 12B image searches are done on Google every month; And one in four of those searches shows commercial intent. The best way for marketers to tap into these trends is with Performance Max, our goal-based AI-powered marketing tool that allows advertisers to access all of Google Ads inventory from a single campaign. Performance Max also got some major enhancements last week; it now offers marketers new generative AI creative tools 🎨, can optimise your campaign to profit in real time, and offers new reporting transparency.⌛ To get all the highlights from GML check out this post 👇 https://lnkd.in/gD_-w_Cb

Google Ads Launches Gemini-Powered Campaign Creation Tool..... Google added its advanced AI, Gemini, to Google Ads. Gemini is said to help create better ad campaigns with less work. Google is carefully integrating Gemini and plans more AI features for advertisers. Google has integrated its most advanced AI model, called Gemini, into the Google Ads platform to enhance advertising performance. According to Shashi Thakur, Vice President and General Manager of Google Ads, this integration is meant to make it easier to create ad campaigns and help ads connect better with what people are searching for online as search behavior evolves. Gemini: A New Frontier in Ad Creation>>>> Gemini, which Google considers its leading AI technology, will now be used more widely across Google’s main products and services. Applying Gemini to Google Ads is expected to be transformative, as it will enable more natural, conversational interactions that make it easier for users to create search advertising campaigns. The conversational tool combines advertisers’ expertise with Google’s AI capabilities. It starts with the advertiser’s website URL and uses AI to help create optimized search ad campaigns. The AI generates relevant ad content like creatives and keywords based on the site advertisers and industry observers are advised to monitor Google Ads for future AI-enabled upgrades. Google also provides educational AI resources and tools for those interested in learning more about and working with AI technology today.#gemini #artificialintelligence #google

Great summary below of #Google #AIOverviews ad announcement. While advertisers have limited control, what can be controlled and optimized is how you show up organically in AI search results. I wrote an article on that here: https://lnkd.in/dAmhDG9T