Kae Anderson, CPACC’s Post

Content testing evaluates how digital copy aligns with a user's goals and comprehension levels. Questions you can ask yourself and users: 📍Is the content easy to understand? 📍Is the content engaging to the users? 📍Does the content address users’ questions and concerns? 📍Does the content reflect the brand’s voice, tone, and values? 📍Is the content accessible to users with disabilities? 📍Does the content follow a logical order? What techniques do you employ to measure your content's effectiveness? https://lnkd.in/gN7py7rA #contentdesign #contenttesting #userresearch #UserExperience

A Writer's Journey: From Passion to Profession Writing has always been a part of who I am. As a kid, it was how I made sense of my thoughts and feelings. This early passion for writing laid the groundwork for my professional journey. I started as an editor, where I learned the importance of clarity and precision in language. This role was my first step in understanding the impact of well-crafted content. In content writing, I tackled the challenge of creating engaging material, constantly learning and adapting. Moving to copywriting, my focus shifted to not just inform, but also to motivate and persuade. My career took a strategic turn when I stepped into the role of a content strategist. Here, I began to see the bigger picture, understanding how individual pieces of content contribute to a brand's overall narrative and goals. After a stint in freelancing, which broadened my perspective and sharpened my skills, I joined Drool as the Marketing Lead in January 2024. This role has been a blend of all my past experiences, combining editorial skills, creative writing, and strategic planning. Navigating the World of Content Design A decade ago, content design was an unfamiliar term. Today, it's a rapidly growing field, merging the skills of content strategists, copywriters, UX writers, and web designers. This blend is revolutionizing our digital experiences in commerce, education, and entertainment. What is Content Design? Content design goes beyond writing and graphic design; it's about creating user-centric experiences. It involves understanding and responding to user needs, as seen in the structure of this very post. The Essence of Content Design This field is deeply rooted in user-centered design, focusing on the user journey and ensuring content meets their needs. It's about empathy and understanding from the user's perspective. Content Design Today Using tools like user research and journey mapping, content design organizes information intuitively, prioritizing the user experience above all. Looking Ahead The importance of content design, especially in enhancing user experience and usability, is set to grow even more. It's an exciting time for those of us in the field, as we continue to evolve in this discipline. Key Takeaways: - Content design is an evolving and expanding field. - It combines writing, design, and a deep understanding of user needs. - At its core, it's all about user-centered design. This journey has revealed the dynamic nature of content. It transcends mere writing; it's about forging meaningful connections. Writing and design both aim to convey ideas and elicit responses. My diverse experience has equipped me with a unique perspective on effective communication and audience engagement. P.S.: Have you noticed how good content design enhances your experience with a product? P.P.S.: Would you like to read one of my poems? #writing #contentcreation #personalbranding #linkedinforcreators

Thank you to the good folks at Content Science for this useful blog on Microcopy --> https://lnkd.in/gWhcCPBq Yesterday, I was reviewing content add-ons for a client's Product page (to include a new feature) and guiding team mates on copy for the connected Landing page. Coincidence then that my newsletter from Content Science review popped in my mailbox with this article on microcopy top of the list :) For Marketers like us at Inception, writing copy for digital assets like Landing pages, websites and UI/UX screens is a large component of the content work. While there is a lot of discussion around best practices for long form content such as blogs, website copy and short copy such as social media posts, this article reminded me of the importance of micro copy. To the modern consumer, much of the interaction with the brands they use is through screens with microcopy in some form or manner.  Crafting microcopy that extends the brand persona and voice is a skill that marketers must develop today. It adds to the customer’s experience and connect to the brand, creating a valuable differentiator in the war for attention.  #digitalcopy #content #marketing #digitalmarketing #microcopy #marketasana

Did you know visuals are processed 60,000 times faster than text? In today’s digital environment of instant gratification and accelerated consumption, visual content isn’t just appealing; it’s essential. Find out how quality visuals can drastically improve your site’s SEO performance and boost user engagement.

Did you know visuals are processed 60,000 times faster than text? In today’s digital environment of instant gratification and accelerated consumption, visual content isn’t just appealing; it’s essential. Find out how quality visuals can drastically improve your site’s SEO performance and boost user engagement.

I wrote a blog! 🥳 In the digital era of shorter-than-ever attention spans, leveraging visuals is not just an option; it's a necessity. 🤖❗️ From infographics and videos to animations and more, visual content has the unmatched ability to convey complex messages swiftly, evoke emotions, and forge stronger connections with your audience. I wrote this with "internet-eers" at all levels in mind, so check it out and let me know your thoughts! 👩💻

Content writing services can significantly enhance your business by providing high-quality, engaging content that boosts your brand visibility and strengthens your online presence. Well-crafted content not only attracts and retains customers but also improves SEO rankings, helping your website appear higher in search engine results. It builds credibility, fosters customer trust, and drives conversions by addressing your audience's needs with valuable information. Consistent, professional content can set your business apart from competitors, leading to long-term growth and brand loyalty. ... Visit our website: www.fusionframestudios.com ... #Digitalmarketingtips #digitalmarketing #targetaudience #Qualitycontent #Optimizeyourbrand #SEO #PPC #SalesLead #businessbranding #socialmediamarketing #socialmediamanagement #brandmanager #brandgrowth #salesgrowth #Mobileappdevelopment #Websitedevelopment #Webservices #Appservices #Graphicsdesigningagency #illustration #DigitalArt #NFT #characteranimation #3Danimation #videoanimation #videoediting #Coding #html #uiux #prototype #increaseyoursocialengagement #plancontent #customerinteraction #socialengagementanalysis #contentcreator #Digitalagency #Digitalmarketing #businessbranding #businessgrowth #salesLead #salesgrowth #Socialmediamarketing #businessmanagement ##Socialmediamanagement #Websitedevelopment #mobileappdevelopment #webservices #Appservices #uiux #prototype #html #coding #graphicdesigningagency #3Darts #NFT #characteranimation #3Danimation #videoanimation #videoediting #digitalarts #illustration #softwaredeveloper #shopify #ecommerceweb #fusionframestudios #PPC #SEO #crypto #forextrading #binance #investmentideas #growyourbusinesswithus #digitalmarketing #socialmediamarketing #businessbranding #salesgrowth #salesLead #PPC #branding #SEO #NFT #socialmediamanagement #websiteyourbusiness #fusionframestudios #webdevelopment #Mobileappdevelopment #Appservices #uiux #figma #prototype #html #coding #videoanimation #characteranimation #graphicdesigning #digitalagency #softwareagency #illustration #digitalart #Shopify #ecommerceweb #gamedevelopment #crypto #binance #behance #videoediting #whiteboardanimation #youtubereels #marketing #sales2x #Websitemanagement #websitedevelopment #webservices #MobileAppdevelopment #Appdevelopment #Appservices #uiux #prototype #figma #python #PHP #PPC #socialmediamarketing #socialmediamanagement #NFT #videoanimation #characteranimation #digitalart #illustration #gamedevelopment #videoediting #graphicsdesigning #SEO #SalesLead #salesgrowth #businessbranding #digitalmarketing #digitalagency #dropshipping #Youtubereels #crypto #binance #behance #coding #react #fusionframestudios #3D #vrc #Emailmarketing #businessmarketing

For anyone writing content on their team, this article provides a great breakdown on the importance of accessible writing. These tips are easy to follow and make your writing well-organized and inclusive. #InclusiveDesign #AccessibleContent #AccessibilityAdvocate

You crafted an amazing new piece of content. You're excited to get it out into the world! But before you hit publish, it's crucial to pause and thoroughly proofread and edit that content first. Here's why meticulous editing is non-negotiable: 📌It catches embarrassing mistakes - Typos, grammatical errors, inaccuracies, etc. undermine your expertise and credibility. 📌It refines messaging - You can tighten the language, clarify points, enhance flow between sections, and ensure the content aligns well with goals. 📌It creates scannability - You can format content appropriately with section headers, lists, bold text, etc. to make it easy to consume. 📌It checks facts - Double-checking stats, quotes, claims, names, etc. prevents misinformation from going public. 📌It provides an outsider perspective - A fresh set of eyes will catch issues you're too close to the content to notice. 📌It ensures brand consistency - You can check that messaging, tone, voice, etc. align with brand guidelines. 📌It improves SEO - Checking keywords, titles, metadata etc. helps optimize content for discoverability. 📌It confirms audience focus - You can ensure takeaways map to audience needs and pain points. 📌It saves time - The time invested in thorough editing prevents the need to publish corrections or pull content later. 📌It reassures readers - Polished, error-free content builds authority and trust with your audience. The proofreading and editing stage is easy to shortcut, but doing it diligently results in more professional, effective content. Build in time for this critical phase rather than treating it as an afterthought before publishing. Your readers will appreciate the attention to detail!  What's your editing process to polish #LinkedIncontent? Share your top tips below!

Hello Dear Content Writer, Do You Know How To Deal With #Low_Quality_Content Issue. 1. Review and Improve Content Quality:- a = Ensure that your content provides value. Thin content (content with little information) can hurt rankings. Add depth, detailed information, and unique insights. b= Remove or Merge Duplicate Content: If you have similar or duplicate content across pages, it’s important to either remove or combine them to create one comprehensive, useful page. c= Focus on Originality: Ensure your content is unique and not copied from other sources. Original research, case studies, or expert opinions can add significant value. 2. Optimize for User Experience (UX):- a= Improve Readability: Use simple language, proper formatting, headings, bullet points, and short paragraphs to make the content easy to read. b= Fast Page Load Times: Slow pages can lead to poor user experience, affecting rankings. Optimize images, use caching, and improve overall website performance. c= Mobile-Friendliness: Google prioritizes mobile-first indexing, so ensure your site is mobile-responsive. 3. Use E-A-T Guidelines (Expertise, Authoritativeness, Trustworthiness) a= Show Expertise: Ensure the content is written or reviewed by subject matter experts. b= Build Authority: Obtain backlinks from reputable websites to demonstrate authority in your niche. c= Establish Trust: Include author bios, contact information, and references to credible sources to enhance trustworthiness. 4. Update and Refresh Content a= Regular Updates: Keep your content updated with the latest information, Outdated content can appear low-quality to both users and search engines. b= Add Multimedia: Including images, videos, and infographics can make your content more engaging and informative. 5. Remove or Disavow Harmful Links a= Check for Spammy Backlinks: Low-quality backlinks can hurt your site’s ranking. Use tools like Google Search Console to find harmful links and disavow them. 6. Improve Internal Linking a= Use Relevant Internal Links: Ensure your content is interconnected with internal links that guide users to related and valuable pages on your site. #contentwriter #copywriter #seo #wordpress #keyword #trandingpost #post