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Culture is all about values, and living and promoting those values in every aspect of business is essential. At Grammarly, the EAGER acronym represents their core values, as seen in the video below. When everyone on the team knows, lives by, promotes, fires, and hires for these values, you become a culture-driven, values-based company that can gain a unique, sustainable, competitive advantage (culture as a strategy). Check out the video below and see how simplifying, balancing, defining, communicating, knowing, and living core values can be a real game changer for people and profits. #culture #grammarly #corevalues #mission #success #corporatecultureconsulting #c3 Link to the video: https://lnkd.in/ebY6-Upg