Dan Sapozhnikov

It happens so often with off-page SEO. Decision-makers try so hard to be smart that they become inefficient. Here is the landscape: - Plenty of agencies around + quite an overlap for tricky GEOs and topics. - Exclusive deals are nearly impossible to get, as niche agencies work with 1000s publishers and up to 50 active clients. As an operator/affiliate, you might think:   1. Let's hire juniors to manage the agencies.  2. Let's create a master db to compare the deals. It seems logical. Yet it leads to problems. Why? 1. The cheapest sites your team will select won't be reconfirmed. It will take ages to get your article live. The agency will ask for a higher price. Expect a cancellation rate of 50%. You won't think it's fun.   2. "Unique" sites your team will select with slighly pricier agencies will turn out to be unavailable. It'll take you 2 weeks to realise. The agencies will get bad cred, even though you haven't even tried them for any of the other sites, as they charge $5 more and don't make it through your fancy filter. 3. Your team is not enough into it to know who is the "real deal". Delayed process. Dodgy agencies will try to negotiate down the price for weeks with vendors. Your Dear Sir SEO "guru" will suck at topic ideation, anchors etc. To be frank, most likely your team won't be great at it either. 4. Managers need to prove their importance. All the monkey business above will make them - and you - think that you bring value. Do they? Fair agencies earn 8-15% EBITDA. Is running your team worth it? 5. Marketplaces. Your team will give them a try and end up with unused credits, annoying salespeople, and spammy articles everyone else out there has. You're entering a red-light district area of off-page SEO here. Treat your project with love! 6. Trust. For agencies, it's all about transparency. They won't share the best deals with juniors. God knows where they will be next week. Lists will follow & end up in competitors' hands. Maybe they will reach out to publishers directly. This can be tracked in Ahrefs or Majestic, yet they won't care. Off-page guys get a lot of hate & disrespect. Yet, to succeed you still need your off-page SEO done right. (Not talking about articles about burgers, UFOs & beers now) What's the solution? - Select 2-3 niche agencies. Show that you care. Create competition, obtain freedom + protect yourself from corrupt managers - Let your team do the QA. Focus on strategy + own complementary outreach Select partners well. Trust, transparency, respect With off-page SEO there's always value out there. Yet, it's impossible to hide it from the competitors. Perfect example of a service where you can't do it all in-house. It's all about finding the right partners. Yet so few out there are good at it. The message we often get is: "We do it all in-house". Even when we know that's not the case, or when we have grounds to believe that a manager works with one agency only & has some sort of private interest in it.

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SEO Updates - July 1-Reddit has restricted access for almost all search engines except Google. Rumors suggest a $60M deal between Reddit and Google. 2-OpenAI has introduced its own search engine, "SearchGPT," with a new user-agent called 'OAI-searchBot.' 3-Google Gemini has rolled out several behavioral updates aimed at mitigating real-world harms. Stay tuned for more updates and how they might impact your SEO strategy!

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Topical authority is the new domain authority — with it, you can not only outrank big-budget competitors, but you can also reduce the time it takes for you to index and rank. 👇 I'm honored to now be a contributor to the Wix SEO hub, and my first piece is a breakdown of topical authority, what it really means (does Google measure it?) and how to implement it for your own website. Read it here: https://lnkd.in/enMjjBq3 What's your #1 question about topical authority? #seo #searchengineoptimization

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🚀 Technical SEO Checklist: Essential Optimizations for Modern Websites!! Are you struggling to improve your website's search engine rankings? 📊 Here's an Actionable Guide to Boosting Your Website's Performance Discover the secrets of Technical SEO in our latest guide! 🔍 Inside, you'll find: 7 Crucial Aspects of Technical SEO Step-by-step actionable tips for Beginners Expert insights to outrank your competitors These tested and tried technical SEO strategies have helped our clients. Don't let technical issues hold your website back. Checkout complete guide in comments. #TechnicalSEO #DigitalMarketing #SEOTips #WebsiteOptimization

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🤔Think you need 100+ reviews to rank in local search? Not quite. Review quantity is a ranking factor, but it's not the only one that matters. Google also looks at: 1. Review quality - In-depth, detailed reviews carry more weight 2. Review velocity - A steady stream of recent reviews shows relevance 3. Review diversity - Reviews from a variety of sources show a well-rounded reputation 4. Review responses - Thoughtful responses show you value customer feedback Marketers: Don't obsess over numbers. Focus on earning high-quality reviews and engaging customers. 🗝️That's the real key to local search success.

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[BH GUIDE] How To Pass Facebook Dynamic Variables (Ad ID, AdSet ID, Placement, etc) through NOIP Cloaker so it shows up in your RedTrack tracker. #facebookads #noip #cloaking #blackhat #advancedaffiliate #affiliatemarketingtutorials https://lnkd.in/d4qCH7ww

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In this detailed guide, we’ll break down how AI-powered search engines work and give you actionable steps to optimize your content, ensuring your website can thrive in the ever-evolving landscape of search engine optimization (AI SEO). https://lnkd.in/dtmjaQGx Contact us to take your SEO to the next level. https://lnkd.in/g6jgsNW #AISEO #aisearchengineoptimization #seoagencythailand

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Quality backlinks boost your site's authority. Tomba.io helps you connect with high-authority sites for better SEO results. Features: Targeted Outreach: Find and contact reputable websites in your industry. Personalized Communication: Access data to craft compelling pitches. Relationship Building: Use follow-up tools to maintain connections. By focusing on quality, you enhance your SEO strategy effectively. Use Tomba.io to build quality backlinks and strengthen your online presence.

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SEO agencies should have a productised loss leader service priced between $1000 - $5000. A competitively priced service that has a simple inputs, short lead time, and small project scope. Some kind of money back guarantee is ideal too. Run all marketing and ads to this offer to get new business. This makes selling, and buying easy. Ideas: - 10 revenue focused blog posts - 1 Digital PR campaign - 5 Links - 1 SEO audit - 1 Consultation Do an excellent job, gain trust and set up longterm 12-18 month retainers on the back end.

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Why on Earth do people still run lead forms?????? To get the cheap cost per lead??? Here we are 16 qualifying questions Email verified Phone number verified Tcpa compliant And we are getting This low CPL Now I am understanding why most of the people think that Facebook ads does not work. If you keep running Facebook lead form, obviously you will end up achieving nothing.

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New #GA4 report - transaction id by ecom metrics A new standard report for transaction id - something I’ve definitely missed from UA, working mainly with ecommerce. This new report will give you a transaction breakdown of purchase events, quantity (basket size) and revenue. This will make checking / debugging ecommerce tracking easier, as well as giving transaction-level detail in an easier-to-access format. I’m only seeing it in 360 properties right now, but expect it to roll out fully over the next week or two.

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Testing a new product/service: $300 comprehensive SEO audit & demand generation action plan. What you’ll get: 1. Tailored Demand Generation Roadmap - A campaign guide specifically designed for your business. 2. Detailed SEO Audit Report - Covering technical, on-page, and off-page SEO best practices. 3. Opportunity Discovery - Identifying key growth areas for both short and long-term conversion-oriented objectives. 4. People-first Content Strategy & Opportunity Modeling - Planning and guidance for creating and optimizing content through clustering, intent matching, and UX. 5. Link Building & Digital PR Strategy - Includes outreach templates, prospect lists, and angles for acquisition and amplification. Best for: 1. Startups and small/medium-sized businesses looking for direction in developing internal processes for organic digital campaigns but don’t know where to start. Or perhaps, business owners who are still on the fence about investing in organic channels (ie: SEO, content marketing, digital PR). 2. Large organizations with in-house teams looking for fresh eyes to look for potential gaps and opps they might have overlooked. FAQs: 1. How is this audit different from your standard service included in full-scale SEO campaigns? Mainly the time spent on research, analysis, and documentation. This one will mostly be done in just a few sessions. While it is quicker, it maintains the same focus on identifying key areas of optimization that will have the most impact on the site’s business objectives (ie: driving more ideal customers to the site, leveraging assets for brand building and conversions). 2. Why charge $300, when you did this for free a while ago? Investing in the audit ensures skin in the game. Clients who pay for the service are more likely to implement the strategies, benefiting both parties - as I can also use the results as a reference for future case studies. Note: some providers charge between $2K - $8K for this type of auditing service. 3. Will the pricing change in the future? Yes. Testing this now to fine tune the overall audit process before officially launching the product’s landing page. And honestly, to get more documentation done where I can re-use specific sections/modules of the reports for future campaigns that might be dealing with the same issues. Plus, we also get to build a robust portfolio of successful case studies and testimonials along the process. 4. When can I get the reports? Within 15 days. 5. What support is available after I receive the audit report? You can email me or book a call to discuss any inquiries you may have regarding the audit’s findings. Please note that implementation support is not included in this service. Know someone interested in trying this out? Feel free to send a message or email me at jason@kaiserthesage.com.

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These companies invest millions of dollars in Google Ads. 📣📣 YES, MILLIONS $$$! And you will be surprised by what I found out. I used the first PPC management platform for brokers: Management Plus STEP 1 Looking at the trends table, I found that NVIDIA stock is super trendy, so I decided to pick it.“ STEP 2 Now, let’s see why it’s trendy. I clicked to generate real-time news and got these headlines: AAPL at 227.82 Will It Break 227.84 mark? OKAY... So that's explain why it's trendy Apple stock just reaching ALL TIME HIGH price! That means we are going to see more people looking for Apple stock-related terms. Okay, so let’s see the actual ads currently running.I picked a high-intent keyword: ‘Trade Apple stocks.’ 1st position ad: eToro Ad Headline: eToro™ Online Trading Platform Ad description: Quick & Secure Stock Trading — Seamless Online Trading, Available 24/7 on Mobile & Desktop. Your capital is at risk. 2nd position ad: Saxo Bank Ad Headline: Online Trading Platform | See our new low prices Ad description: Access 40,000+ Instruments to trade. Trade from Mobile, Desktop and Tablet. Start now! Free Real Time Prices. Futures from $0.85/Lot. Explore our new prices. Easy Account Opening. Types: Indices, Single stocks, Forex... So, let’s take a step back. Someone heard on TV or read in the news that Apple stock is on the way to breaking a record! So, they decide to trade Apple stocks - so far so good, right? They searched on Google for ‘Trade Apple Stocks’ and then saw generic ads that don’t even mention Apple stocks. They talk about: - Seamless Online Trading ↳ Okay that's nice - Access 40,000+ Instruments to trade. ↳ 40K?! He wants to trade Apple... - Quick & Secure Stock Trading ↳ Okay that's better, he want to trade stocks but it's not good enough he want to trade a specific stock. So we analyze 2 ads - for major companies that investing MILLIONS OF $$$ on Google Ads and found out that we got BIG opportunity. Let's see some of the headlines we got from MANAGEMENT+: ✅ Will It Break 227.84 mark? ✅ Buy AAPL Stocks ✅ Apple Stock Hits All-Time High – Invest Now! ✅ Record-Breaking Apple Stock – Don’t Miss Out! ✅ Historic Apple Stock High – Secure Your Shares Today ✅ Apple Stock Peaks – Your Investment Opportunity Awaits Okay, that's better! Now take this example and multiply it by tens of financial assets per day, and you will see why MANAGEMENT+ gives your broker an advantage: better CPCs and more high-intent conversions. It’s all about being in the right place with the right message.

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What you need to start improving your SEO on your Shopify store: - Comprehensive keyword research - High-quality product descriptions - Fast page load times - User-friendly design That’s about it. Keep it simple and effective. #SEOTips #ShopifyEcommerce #FoodBusiness #DigitalMarketing

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7 Traits of a great SEO: ‌ → Doesn’t refresh rankings every day → Loves links → Open minded → Collaborates with paid team → Networks with SEO’s → Loves failed tests → Analytical What have I missed?

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💥Google's Cache Update💥 #Google has recently made a substantial change to its cache feature in #search #results. While this update might seem minor at first glance, it has significant implications for both #SEO professionals and users who relied on cached pages to view older versions of websites. What's Changed❓ 1️⃣ No Instant Access to Older Versions: Accessing older snapshots of webpages through cached results is now more difficult. This means that users won't be able to quickly view previous versions of a website. 2️⃣ SEO Auditing Becomes More Manual: Tracking changes or diagnosing indexing issues will require more manual effort, as quick access to older cached content is reduced. 3️⃣ Stay Updated: Website owners need to ensure their pages are fully #optimized and up-to-date to stay visible in #search results without relying on cached versions. How Will This Affect Your SEO Strategy❓ The #SEO landscape is constantly evolving. This update underscores the importance of: ✔Regular Content Updates: Keep your website's content fresh and relevant.  ✔Thorough SEO Audits: Conduct regular #audits to identify and address any issues. ✔Monitoring Search Engine Algorithm Changes: Stay informed about the latest updates and adjust your strategy accordingly. By adapting to these changes, you can ensure that your website remains competitive and visible in search results.

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