Brian Cervino

Discover essential strategies in our latest blog to elevate your thought leadership and directly engage your target audience. Learn how tailored content, optimized publishing, and dynamic activation can turn innovative ideas into loyal customer relationships. 👉 Are you applying the right strategies to convert your audience into customers? Read now to enhance your approach and achieve tangible lead generation results – https://ow.ly/k7tq50S1B70 #ThoughtLeadership #LeadGeneration #ContentStrategy #BusinessInnovation

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Crafting a compelling CTA can be challenging, but at SendtoWin, we find that AB testing different types of CTAs—both hard and softer ones—works wonders. 💼 Whether it's a direct "Can you or someone on your team jump on a quick 14 minute call this week to explore?" or a softer "Can I send over more information as a starting point?" each has its place in moving the sales conversation forward. Here are a few CTA examples we love: 1. Have you considered ((insert summarized solution)) to solve for ((common pain point))? 2. Would you be interested in our latest case study we released for a similar company? I can send you the link. 3. Let me know if this is a priority for you? Your CTA is the anchor of your email, turning interest into action. How do you craft yours? Share your favorite CTAs or tips with us below! 👇 #SalesTips #CTAs #SendtoWin #B2BMarketing #SalesStrategy

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If you're like us, you're probably asking yourself, "Which companies released AI-powered tools for marketers this week?" We have the answer. It's the weekly roundup of AI-infused marketing tools, courtesy of MarTech This week, info on new tools from: 🔸Meltwater 🔸AnyAI - The Best Generative AI Video Streaming Platform 🔸 Taboola 🔸 Metricool 🔸 Ipsos 🔸 Fibr Get the details: https://lnkd.in/gNngzz-g #ai #artificialintelligence #aiinmarketing #marketing

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Super comprehensive infographic for the entire podcast landscape - check it out from our friends over at Magellan AI!

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In this episode of Content Head, Joe Michalowski dives into the importance of creating comprehensive and meaningful content that goes beyond superficial guides. He shares his personal experiences and insights on how the perspective on content changes as one moves from agency work to in-house roles. Joe emphasizes the need for depth and relevance in content creation, challenging the notion that a business can ever have "enough" content. Joe recounts a pivotal moment in his career when his boss questioned the necessity of further content creation. He uses this experience to illustrate the importance of continuous content ideation and strategy development. Joe argues that content should be seen as an infinite game, where there is always more to explore and create. He highlights the need for content to evolve and adapt to new priorities and market conditions. The episode provides a structured approach to developing an ultimate guide, breaking it down into six steps. Joe stresses the importance of narrowing the scope, mapping out high-level pieces, and digging deeper into each component. He encourages content creators to continuously refine their ideas and leverage their relationships with subject matter experts and customers to ensure their content remains relevant and valuable. Click the link in the comments below to listen to the full episode.

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🔉 New episode available on YouTube and all major podcast platforms! It was pulled from a live training we did a year ago explaining Cookie Mapping, also known as Cookie Table. Part 1 defines cookie mapping and how it happens within the auction.  Both cookie mapping and ID bridging aim to identify and track user behavior across the internet, but cookie mapping is more specific to cookies across sites, whereas ID bridging encompasses a wider range of identifiers and devices. The YouTube vodcast may be more beneficial considering I walk through it and illustrate it all. (see below) Part II will do the same but focusing on ID Bridging. ICYMI, Learn How To Optimize  Your Programmatic Campaign in 15mins or Less https://lnkd.in/gD7-DVik #programmatic #podcast

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In market research, we've long relied on what people say they do. But as the quote goes, "Behaviour never lies." At sens, we use #BehaviorTech to go beyond what people say and deep listen to what they actually do. This allows us to uncover truths and motivations that traditional methods might miss. Want to learn how to leverage the power of behaviour to unlock deeper customer insights? Connect with us today to find out how sens can help! #consumerinsights #actionableinsights #affordablemarketresearch

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Audience addressability and identity resolution have become increasingly difficult for publishers and marketers due to increased fragmentation and signal loss. But publishers can tap into their own first-party data to combat addressability challenges and to optimize their audience and identity strategy. In this new report, FreeWheel Advisory Services provides a roadmap for how publishers can design, develop, execute, and optimize a first-party data strategy. Download here: https://bit.ly/3zLklnr

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Publishers and brands on Flipboard can now engage with Flipboard users through new Promoted Posts. This native ad unit not only helps reach new readers, but also enables social actions where people can easily like, share and curate the content for themselves and others. Here's more about today's announcement and how you can connect with your brand's audience on Flipboard.

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The impact of cookie deprecation on media buying strategies is becoming increasingly evident. While some publishers impose premiums on their first-party data and contextual targeting solutions, media buyers (including ourselves at NOVUS) remain cautious about embracing these sometimes additional costs which have a direct impact on ROI. At NOVUS, we've gotten ahead of this and have a proven method for uniquely leveraging geography to limit unnecessary data costs. Curious to learn more? Just let us know, we're happy to connect. #Cookies #Data #Media #Advertising #DigitalAgency

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Though cookies were once considered the gold standard for tracking, better solutions are emerging that protect user privacy. Google's privacy-focused approach will ultimately lead to more effective targeting and improved ad performance. Want to hear more? Check out episode 153 of the InboundBuzz Podcast here: https://lnkd.in/ggCWKRmA #CookielessFuture #PrivacyFirst #DigitalMarketing #GoogleUpdate #AdTech #MarketingInnovation

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Is bad data slowing down your publishing business? Data decay, duplicate records, and inaccurate customer information can waste resources and lead to missed opportunities. Join us, Oct. 30th at 12 p.m. EST, for a FREE webinar where Senior Software Consultant Kayla Walsh will walk through the challenges publishers face with bad data in CRMs. She’ll share key industry stats and demonstrate how Mirabel Technologies' built-in email verification and data de-duplication tools help maintain clean, accurate databases. What You’ll Learn: -Top reasons for bad data in a CRM -The cost and impact of bad data on publishers -The benefits of having clean data -How our tools keep your CRM clean and effective Don't miss this opportunity to improve your CRM’s performance and accuracy! 👉 Register today: https://lnkd.in/ekgFhzPz #Webinar #CRM #Publishing #DataManagement #CleanData #MarketingTech #EmailVerification

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Is bad data slowing down your publishing business? Data decay, duplicate records, and inaccurate customer information can waste resources and lead to missed opportunities. Join us, Oct. 30th at 12 p.m. EST, for a FREE webinar where Senior Software Consultant Kayla Walsh will walk through the challenges publishers face with bad data in CRMs. She’ll share key industry stats and demonstrate how Mirabel Technologies' built-in email verification and data de-duplication tools help maintain clean, accurate databases. What You’ll Learn: -Top reasons for bad data in a CRM -The cost and impact of bad data on publishers -The benefits of having clean data -How our tools keep your CRM clean and effective Don't miss this opportunity to improve your CRM’s performance and accuracy! 👉 Register today: https://lnkd.in/ekgFhzPz #Webinar #CRM #Publishing #DataManagement #CleanData #MarketingTech #EmailVerification

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Is bad data slowing down your publishing business? Data decay, duplicate records, and inaccurate customer information can waste resources and lead to missed opportunities. Join us, Oct. 30th at 12 p.m. EST, for a FREE webinar where Senior Software Consultant Kayla Walsh will walk through the challenges publishers face with bad data in CRMs. She’ll share key industry stats and demonstrate how Mirabel Technologies' built-in email verification and data de-duplication tools help maintain clean, accurate databases. What You’ll Learn: -Top reasons for bad data in a CRM -The cost and impact of bad data on publishers -The benefits of having clean data -How our tools keep your CRM clean and effective Don't miss this opportunity to improve your CRM’s performance and accuracy! 👉 Register today: https://lnkd.in/ekgFhzPz #Webinar #CRM #Publishing #DataManagement #CleanData #MarketingTech #EmailVerification

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Is bad data slowing down your publishing business? Data decay, duplicate records, and inaccurate customer information can waste resources and lead to missed opportunities. Join us, Oct. 30th at 12 p.m. EST, for a FREE webinar where Senior Software Consultant Kayla Walsh will walk through the challenges publishers face with bad data in CRMs. She’ll share key industry stats and demonstrate how Mirabel Technologies' built-in email verification and data de-duplication tools help maintain clean, accurate databases. What You’ll Learn: -Top reasons for bad data in a CRM -The cost and impact of bad data on publishers -The benefits of having clean data -How our tools keep your CRM clean and effective Don't miss this opportunity to improve your CRM’s performance and accuracy! 👉 Register today: https://lnkd.in/ekgFhzPz #Webinar #CRM #Publishing #DataManagement #CleanData #MarketingTech #EmailVerification

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Tired of the DTC buzz? 🤫 Cut through the noise with data-driven marketing strategies! Christie Ray H.'s article from MarTech gives you 3️⃣ actionable tips to: Identify & remove customer journey barriers 🛑 Optimize your DTC marketing efforts 🚀 Grow with your customers through data automation 📈 Stop feeling lost in the DTC crowd. ➡️ #marketing #marketingdata #dtc #marketingstrategy https://lnkd.in/eKj_CSSx

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