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Explore the highlights from Thought Leadership for Tomorrow 2024 the premier B2B thought leadership event focused on the 4Rs: Relationships, Reputation, Revenue, and Real-World Impact. - TLFT 2024 offered 6 engaging hours of networking with 100 C-suite leaders - 22 global experts on one stage sharing invaluable insights - Hosted at the iconic Hard Rock Hotel, New York We extend our heartfelt gratitude to everyone who made this event a success. A special thank you to our distinguished speakers and moderators: Pashmeena Hilal, Cindy Anderson, Matthew Loys Duncan, Tyrona (Ty) Heath, Tomas Kellner, Artemis Vallianatos, Paul Michelman, Francis Hintermann, Anna Bernasek, Richard McGill Murphy, Michael Nevski, Cristene Gonzalez-Wertz, Ophelie Janus, Lucia Rahilly, Jeff Potter, CA, Serge Perignon, Tom Fleming, Jonathan Dahl, Emily Janoch, Josselyn Simpson, Stuart Feil, and Brittany Williams. Your contributions were truly invaluable. Discover our latest blog articles with key trends and insights from the day https://ow.ly/HS9c50SzxH3 A special acknowledgment to our visionary CEO, Yogesh Shah, for uniting the thought leadership community and creating a space for collaboration and innovation. Watch out for exciting updates on Thought Leadership For Tomorrow 2025. #ThoughtLeadership #B2BMarketing #KnowledgeSharing #Insights #B2BInnovation

Are you ready to rewrite the rules of thought leadership? Imagine gaining the power to predict economic trends, leveraging AI to amplify your strategy, and capturing the full impact of your initiatives. iResearch Services’ Thought Leadership For Tomorrow 2025 is your chance to engage with 18+ global industry-leading speakers and connect with 100+ thought leadership visionaries ready to share the strategies that elevate influence, drive demand, and boost credibility. If you're a senior B2B decision-maker, this is your opportunity to engage, innovate, and lead. Secure your seat now and redefine B2B success in 2025, https://ow.ly/PtU950U744l Mark your calendar for Thursday, May 29th, 2025, New York City #B2BMarketing #ThoughtLeadership #IndustryInsights #Networking

Don’t miss TechInformed’s event, Enterprise Call to Action: Transform or Be Left Behind, where they’ll be presenting findings from our research on the ‘Top 5 Priorities for Tech Buyers in 2025’.     Leading the discussion will be Amy Stettler, SVP of Global Marketing at TechInformed, and James Pearce, TechInformed’s Editor.     With over 30 years of marketing expertise from leading companies like IBM and Microsoft, Amy will provide invaluable insights into navigating the buyer-seller journey. Alongside her, James, with over a decade of experience driving conversations with tech decision-makers at Euromoney and IBC, is a key voice in technology innovation.    Last chance to get your complementary seat - register now!     - San Francisco | November 19, 2024 | techinformed.co/4eFIonc   - Menlo Park, CA | November 20, 2024 | techinformed.co/3YpqLCk      #ThoughtLeadership #marketing #California #SanFrancisco #DigitalTransformation #TechInsights

Did you know? 94% of people now feel comfortable with online banking, marking a new era in how we manage our finances! From the first ATM in 1967 to today’s instant transfers and real-time alerts, banking has transformed dramatically. But with complex transactions still requiring that human touch, how will banks balance tech innovation with personalized service in the future? Explore our latest insights on the digital evolution of retail banking: https://ow.ly/2HAG50U4hYb #BankingEvolved #DigitalBanking #FinTech

Is purpose truly at the heart of your business strategy? While 84% of executives believe a shared purpose boosts transformation success, only 46% have embedded it into their strategy.* What's holding companies back? In our latest vox-pop, Cindy Anderson from IBM Institute for Business Value reveals how thought leadership can bring your organization's purpose to life and uncovers the crucial elements often overlooked. Ready to discover your organization's full potential? Read our latest blog from TLFT 2024 on the corporate purpose of thought leadership, https://ow.ly/o2i050U1WYc *Source: IBM Institute for Business Value #ThoughtLeadership #Innovation #BusinessStrategy #CorporatePurpose

The banking landscape is undergoing a seismic shift, driven by the rise of challenger banks, neo banks, and FinTech innovations.   Our consumer research found that:  - 43% said they were more inclined to use a challenger than a traditional bank, and 44% said they offered a better service.   - 62% of 18-24-year-olds said they were more inclined to use a challenger bank, and 64% said they offered a better service.   - Only 36% of Brits were inclined to use a challenger bank, and the same number said they offered a better service.   Women, older generations, and UK consumers remain hesitant, presenting a vital opportunity for these disruptors to tailor their approach and win over these demographics.   And as the consumer base becomes increasingly tech-savvy and discerning, the banking industry must adapt.   So, does the future belong to FinTech? Read on to find out more: https://ow.ly/ijIl50U01AH #ThoughtLeadership #FinTech #FinancialServices #DigitalTransformation #Banking

Do you truly understand your audience? Success in B2B hinges on one crucial factor: truly knowing your audience. Yet, many companies still focus on what they want to say instead of what their audience truly cares about. In fact, 47% of those surveyed said thought leadership directly influences their decision-making process. (Source: iResearch Services) What's keeping you up at night? Are you struggling to align your thought leadership with your audience's needs and challenges? An “inside out” approach often leads to thought leadership that misses the mark. Instead, adopting an “outside in” strategy—starting with your audience's priorities—can make all the difference. Imagine your message resonating deeply and driving real impact because it’s centered on what’s truly on your audience’s mind. Thought leadership isn’t about broadcasting; it’s about connecting. 👉 Need assistance in shifting your strategy to focus on your audience’s needs? Discover how our solutions can help you, https://ow.ly/kHEO50U0h0S #B2BMarketing #ThoughtLeadership #CustomerCentric #BusinessStrategy #AudienceEngagement

Surprising fact: 97% of Gen Z still visits bank branches!     Think traditional banking is dead? Think again. Our latest research reveals unexpected insights about how different generations really want to interact with their banks - and it's not what you'd expect. Want to know if your bank is keeping up with modern transparency expectations? Click the link to discover what 76% of customers say would make them switch banks!  https://ow.ly/Y5FG50TZ9jQ #Banking #FinancialServices #CustomerExperience #BankingTrends #Thoughtleadership

As we light the diyas today, may they bring warmth to every heart and hope to every home. Here's to celebrating the victory of light over darkness, knowledge over ignorance, and good over evil. Wishing everyone a safe and blessed Diwali filled with love, laughter, and light! #Diwali2024 #HappyDiwali #FestivalOfLights #DiwaliFestival 

What drives true business value? It's where impactful thought leadership meets measurable results. Step into a candid conversation with Lucia Rahilly, from McKinsey & Company, who reveals: - Game-changing projects from her team's remarkable year - The delicate balance of creating content that both resonates AND drives ROI Did you know? 71% of decision-makers say that less than half of the thought leadership they consume gives them valuable insights* Want to dive deeper? Read our latest blog exploring comprehensive insights from TLFT 2024 on measuring and maximizing thought leadership ROI https://ow.ly/O7ZJ50TW3sS *Source: 2020 Edelman-LinkedIn B2B Thought Leadership Impact Study #ThoughtLeadership #ContentStrategy #BusinessGrowth #McKinsey