Generate AI images and modify iStock imagery with ease
Create the ideal image with Generative AI by iStock, powered by NVIDIA Edify.
Unlimited AI
Create and customize unique images with AI-powered tools
$24.99/month
Includes
Unlimited AI generations and downloads*
Unlimited iStock image modifications*
Design with confidence
- Trained exclusively on our creative library without using web-scraped or unlicensed content
- Backed by $10,000 in automatic legal protection per image
- Generate and download images free of brand logos, characters, and other IP
Put the power of AI to work for you
Create unique, AI‑generated images
Trained exclusively on our visual library and data, iStock’s AI Generator is powered by an upgraded AI model with improved upscaling, increased 4K generation detail, support for longer prompts, and greater text‑to‑image accuracy. Best of all, your AI‑generated images still include our robust legal protection.
Customize iStock images with AI
Generative AI by iStock streamlines your creative workflow by harnessing AI to modify an iStock photo or illustration* before you download it. With our AI modification tools, you can adjust specific elements, create additional sizes, or remove the background of an image instantly.
What’s new
AI image generation from image
You can now upload your own images to use with our AI‑powered tools:
- Place an uploaded product shot into any scene you can imagine.
- Use your own photo or illustration as a reference image for image‑to‑image AI to influence the color or composition of your next generation.
- Rest assured any images you upload will not be added to our training model.
Learn more about generative AI
How to Write Better AI Image Prompts
AI image generators offer endless possibilities for creativity. iStock’s AI Generator allows you to turn text into images that perfectly fit your needs.
How to boost your productivity with AI‑generated images
In a world of accelerating customer expectations, smart marketers are continually on the look out for innovative tools to boost their productivity and push them creatively.
Glossary of Artistic Keywords and Prompt Examples for AI Images
Explore this glossary to master the art of AI image prompt engineering with a curated list of artistic keywords, each with a definition and practical example.
An AI model that compensates contributors
Using NVIDIA’s powerful Edify infrastructure, we've developed an AI generator exclusively trained on our creative visuals and proprietary data that compensates our contributors on a recurring basis for training the AI on their content.
See our press release for more insight into our approach to AI.
How does the iStock Unlimited AI monthly subscription work?
The iStock Unlimited AI monthly subscription plan grants you access to our AI –powered tools to generate new AI images and to modify images (your generated images or stock images from iStock's creative library) using the Refine and Extend tools, the Background Removal tool, or for upscaling a generated image to 4K for download. Additionally, our AI –powered capability allows you to upload your existing product photo within the AI Generator and create new backgrounds that are tailored for your needs. The subscription plan gives you unlimited access to these tools, meaning that you can generate or modify as many images as you’d like during the subscription period.*
To help safeguard your account and to continue providing you with a commercially safe plan, a generous daily generations limit applies.
To help safeguard your account and to continue providing you with a commercially safe plan, a generous daily generations limit applies.
Can I use iStock Unlimited AI subscription to license a pre‑shot stock image from iStock’s image library?
No, to license a stock image from iStock’s library, you will need to purchase credits or a subscription. To find the best plan with the right price for your needs, visit our Plans and Pricing page.
Is there a generations cap?
iStock Unlimited AI subscription is a monthly plan that grants you access to our AI‑powered tools and offers unlimited downloads of your generated images while your subscription is active. To help safeguard your account and to continue providing you with a commercially safe plan, a generous daily generations limit applies.
Can I still purchase the legacy plan with 100 generations cap?
The legacy plan has been discontinued. You can now generate and modify images with our iStock Unlimited AI monthly subscription plan.*
To help safeguard your account and to continue providing you with a commercially safe plan, a generous daily generations limit applies.
To help safeguard your account and to continue providing you with a commercially safe plan, a generous daily generations limit applies.
What are the main enhancements of the updated model?
The updated version of our model, powered by NVIDIA Edify, provides improvements to prompt adherence and relevancy of the image output, improvements to skin texture, leading to a more natural and realistic look in people, increases prompt length to 250 words, 4K image quality, output speed improvements, and provides a new set of camera controls like lens type and depth of field.
Note that the longer prompt length will only be available for initial prompt and not for the Refine and Extend tools.
Note that the longer prompt length will only be available for initial prompt and not for the Refine and Extend tools.
I previously had free access to the Background Removal tool. Why is it now no longer available for free?
The Background Removal tool was initially offered for free to a limited number of users for testing purposes. Now it is available to all customers as part of the Generative AI by iStock service. Additionally, you can now remove the background from both images in our creative library and images generated using our AI Generator. To access all these benefits, you must purchase an Unlimited AI monthly plan and use your generations to remove the background from images.
What is the difference between AI image generations and AI image modifications?
AI image generations refer to the process of creating images from scratch in our console, utilizing text‑to‑image prompting. These AI generated images can also undergo modification using our Refine and Extend tools or background removal which we call AI image modification. Modifications using our AI model can be applied to iStock’s creative image library and are likewise categorized as AI image modifications.
What is iStock by Getty Images doing to ensure Generative AI images are created responsibly and safe to use?
We’ve worked with NVIDIA to train a custom model exclusively on our creative visuals and proprietary data to create commercially safe models and outputs. And we’ve taken care to block prompts that could generate problematic content.
What is iStock’s approach to commercially safe, generative AI?
iStock has always been a trusted partner for commercially safe, impactful visual content that elevates creativity and helps our customers move the world. Through cost‑efficient and worry‑free products, along with best‑in‑class service, our mission is to meet your ever‑evolving needs. Our adoption and distribution of AI technologies trained on fully licensed creative content furthers that mission and expands our capabilities to deliver exactly what you're looking for—the right image.
Whether you are looking for AI‑generated content for creative inspiration, or imagery to use commercially, our Generative AI services provide protection and indemnification to use in a rapidly changing legal and regulatory environment.
To learn more about our views on Generative AI, please check out our About Us page.
Whether you are looking for AI‑generated content for creative inspiration, or imagery to use commercially, our Generative AI services provide protection and indemnification to use in a rapidly changing legal and regulatory environment.
To learn more about our views on Generative AI, please check out our About Us page.
*Daily generation limits apply. Does not include editorial content. Licensing of source image required to download modified imagery.