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WWRZ

Coordinates: 27°51′11.1″N 81°52′1.3″W / 27.853083°N 81.867028°W / 27.853083; -81.867028
From Wikipedia, the free encyclopedia
WWRZ
Max 98.3 logo with "Big Hits!" slogan.
Broadcast areaLakeland-Winter Haven
Frequency98.3 kHz (HD Radio)
BrandingMax 98.3
Programming
FormatAdult hits
Subchannels
Ownership
OwnerHall Communications
History
First air date
1990; 34 years ago (1990) (as WSCF)
Former call signs
  • WSCF (1990-Nov. 1990)
  • WXKT (1990–1991)
  • WOKD-FM (1991–1993)
  • WKGF-FM (1993–1996)
Call sign meaning
RZ = "Rose" (after previous moniker)
Technical information[1]
Licensing authority
FCC
Facility ID72687
ClassC2
ERP27,000 watts
HAAT203 meters (666 ft)
Transmitter coordinates
27°51′11.1″N 81°52′1.3″W / 27.853083°N 81.867028°W / 27.853083; -81.867028
Translator(s)See § HD subchannels and translators
Links
Public license information
WebcastListen live
Websitemax983fm.com

WWRZ (98.3 MHz) is a commercial FM radio station in Fort Meade, Florida, broadcasting to the Lakeland-Winter Haven area of Central Florida. It broadcasts an adult hits radio format and is owned by Hall Communications.

Programming

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Prior to January 2, 2006, the station was dubbed "98.3 The Rose" and had an Adult Contemporary format. Currently, the station uses the slogan "Big Hits" with a playlist that includes new wave, pop, rock, and dance hits. Songs from the 1970s through the 2000s are included. Current on air personalities include co-sidekicks Eric Michaels and Mike Lee. The rest of the schedule is largely automated, as is typical of most adult hits stations.

HD subchannels and translators

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WWRZ simulcasts several stations on its HD subchannels. These subchannels are relayed by several translators.

Broadcast translator for WWRZ-HD2 (simulcasts WONN)
Call sign Frequency City of license FID ERP (W) HAAT Class FCC info
W296CS 107.1 FM Lakeland, Florida 139198 250 131 m (430 ft) D LMS
Broadcast translators for WWRZ-HD3 (simulcasts WJIS)
Call sign Frequency City of license FID ERP (W) HAAT Class FCC info
W240DB 95.9 FM Auburndale, Florida 76209 250 62 m (203 ft) D LMS
W242AK 96.3 FM Lakeland, Florida 76167 180 83 m (272 ft) D LMS
W291AG 106.1 FM Highland City, Florida 76175 250 186 m (610 ft) D LMS
W300CY 107.9 FM Lake Wales, Florida 145128 100 122 m (400 ft) D LMS
Broadcast translator for WWRZ-HD4 (simulcasts WLKF)
Call sign Frequency City of license FID ERP (W) HAAT Class FCC info
W244BJ 96.7 FM Lakeland, Florida 138530 250 127 m (417 ft) D LMS

Former logos

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98.3 The Rose logo Max 98.3 rebranded logo, 2006 - 2021

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  1. ^ "Facility Technical Data for WWRZ". Licensing and Management System. Federal Communications Commission.