Maria Ingold

Paris 2024 will be the first edition of the Games to trial an AI-powered end-to-end 8K livestreaming system from OBS into an 8K HDR, 60-frames-per-second (FPS) stream in milliseconds to CTV devices around the world #Paris24

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My contribution to the latest Broadcast Tech magazine on their article "How to cope with a break in the cloud" is out now. Things break. Sometimes without obvious reason. It's how you recover that matters. Your strategy has to be right. "The Cloud" has delivered so many opportunities in M+E over the past decade but remembering what the cloud actually is, has to be at the forefront of your mind when relying on it in within your business. #cloudstrategy #breakinthecloud #resilience

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Everywhere the broadcast landscape is shifting inexorably from linear to digital and with it the nature of the distribution infrastructure from over the air to internet. But the UK is a beacon in continuing to want to enshrine universal access to public broadcast channels from the BBC, ITV and others. The report points out that even though Digital Terrestrial and satellite delivered households are declining, the resilience of live TV as a shared cultural experience for key moments such as cultural and sporting events has not gone away. While every household in the UK has the right to ‘decent affordable’ internet connection of at least 10 Mbit/s this would be put under strain if there were a sudden switchover to IP. Without greater advances in compression, superfast broadband speed (30 Mbit/s) is more likely to provide a reliable viewing experience but that will cost capital investment. Ofcom point out that if investment or technology advance is not forthcoming then broadband speeds would not be sufficient for a reliable IPTV viewing experience making any imminent abandonment of DTT unlikely. So how the country transitions to a future of increased reliance on broadband networks for video streaming while ensuring availability for all will be a complex decision – and one where technical considerations will likely not be the only factors at play. #DTT #NextGenTV #IPStreaming #Freeview #Freesat https://lnkd.in/e3Gr4swP

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Reliable and efficient, as Sara Khan notes: 🥬 "Our obsession with well-designed, low-impact code has contributed to a 10x reduction in per-encode power consumption for video encoding over the past decade, and our technology investments over the last decade have led to a 5x improvement in the key metric of video transport bandwidth per watt of power used by servers." LTN is better than satellite.

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📺 The Battle for Your TV Screen: The OS Wars! TVREV's latest report dives deep into the high-stakes world of smart TV operating systems. As streaming becomes dominant, control over the TV's interface is the next frontier. The stakes are HIGH – controlling the OS means dictating viewer interaction, gatekeeping content, reaping variable kinds of ad revenues, and harnessing viewer data. The OS Wars are being fought globally by three main groups: 1. Home Electronics Manufacturers (Samsung, LG, VIZIO) 2. Internet Giants (Google, Amazon, Apple) 3. Independent & local TV OS Makers (ZEASN's whaleOS, Xperi's TiVO) According to the report, what makes a great TV OS? Some 🔑 factors: 🔹 Responsiveness & speed 🔹 Natural language voice search 🔹 Personalized content discovery 🔹 Integration with smart home features 🔹 Innovative ad formats 👑 One thing is for sure: the company that can best navigate the complex landscape of content, data, and user experience will have a major advantage in the living room of the future. Download The Report 👉🏻 https://lnkd.in/ek8yTYAT #TVOSWars #StreamingWars #ConnectedTV #SmartTV #IPTV #Broadcast #Television

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Here at #TheBridge we consult with content creators and leading broadcasters/ streamers on new and innovative commercial routes to funding for TV, film and programming budgets. Where once long form, linear TV led the way, now gaming first-models are leading IP development and funding can be found in brand partners and VC investment before some commissioning editors come on board a project. As the television industry shifts from B2B to D2C there are multiple routes to audiences for content creators. If you are wondering how to bridge this new world, enter The Bridge Report. 🌉 This resource will serve as a compass for navigating the current turbulent waters of commercial growth for TV producers. It's not just data – it's a narrative of proven models working with producers and funding, programmes and commissions and eastern and western content markets. The report will delve into topics such as where and how to find funding for production budgets and how to work in increasingly global markets. The Bridge Report will provide actionable insights that can help you steer your own success through these choppy changes! Please get in touch if you'd like to know more. 💻🤝 Remember, knowledge isn't power until it's applied. #co-development #co-production #co-operation #content #tvproduction #productionindustry #finance #tv

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In 2024, one of the standout discussions revolved around the evolution of remote production and integrating private 5G networks to bolster connectivity. Read more 👉 https://lttr.ai/ASRJd #5G #Celona #Haivision #VidOvation

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Every company founder has a story to tell, and in the case of the Connected TV Marketing Association, there’s quite a tale to tell. In ‘Beam Me Up, The Future of Smart TV - Battle for Control' (Ch 7), I share with readers the 7 year legal battle and fight to control the CTVMA during the global streaming wars. For those of you who don’t know, there were over a hundred people involved in our foundation, and many of whom are prominent, well known, leading industry figures in entertainment, business, broadcasting, advertising and finance, who will all receive special mentions in my upcoming book #StreamingWars 💣

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YouTube Is a $455 Billion Media Giant Hiding in Plain Sight * Potential value may eclipse streaming peers such as Netflix * Separating part of YouTube could boost Google shares: Needham YouTube has a dominant and growing share in streaming, as consumers shift away from broadcast and cable Investors attach a $2.3 trillion valuation to Alphabet Inc. for its status as an internet search behemoth and AI innovator. Yet even that massive figure underplays YouTube’s true worth, according to analysts at Needham & Co. The streaming unit is one of the world’s most valuable media companies and worth at least $455 billion on its own, Needham’s Laura Martin and Dan Medina wrote in a July 3 note. That’s more than 50% above Netflix Inc.’s market cap. https://lnkd.in/eesPngKJ

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The eCPRI Fronthaul Protocol design for D2X. To support SFN Topology shown below with Wide Area SFN and Target SFN Underlay (Content / Data replaced Edge) https://lnkd.in/e8Q8zcU4 The D2X eCPRI protocol supports, two Category RU (A, B) Dense Population or Hotspots Category A RU allows Target Insertion SFN Underlay. Rural Areas Category B or Mix of both can be implemented. All Content Data insertion happens Cloud and at addressable RU (sector). #D2X #SFN #5GNR #Edge

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Mastering Audio Quality: Live Radio vs. Video Games Explore the critical differences in sound quality between live radio and video game audio production. We examine the importance of budget, acoustics, and mic techniques, revealing insights on creating clear and impactful sound for different media formats. #AudioQuality #SoundEngineering #LiveRadio #VideoGameAudio #SoundProduction #MicTechniques #Acoustics #StreamingSuccess #AudioClarity #ProductionTips

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Interested in learning how our Ultrix Hyperconverged Solution is helping our customers simplify their productions? Check out the link below!

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It’s been interesting to see reactions to last week’s Microsoft/CrowdStrike issues, with blame and assumptions flying around. The wide-reaching impacts, even on global broadcast services, highlighted crucial points for tech leaders: Untested Updates: Never deploy untested or unstable updates. An accidental error caused significant disruptions, showing the potential risks if it were malicious. My wife’s computer blue-screened and required technical intervention, unacceptable for most users. Diverse Redundancy: This incident underscores the need for diverse redundancy. While backups might not always be an option, having all your eggs in one basket exposes you to risks. I’ve always prioritised providing customers with choices. For broadcast workflows, users can construct main and backup workflows that can be activated on demand across different protocols and clouds. This flexibility doesn’t eliminate issues but offers a safeguard against potential problems. Human Error: Despite AI advancements, human error remains a factor. Instead of using this incident to push for more AI, we should consider the risks of autonomous AI updates. These points reinforce the importance of robust testing, diverse solutions, and mindful AI implementation in our tech strategies. Let me know your thoughts below! #redundancy #workflows #ai #broadcast #techleaders

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As our smart TV home screens gravitate to global viewing, it stands to reason that expanding the Geo-Block ban on the audio-visual sector must include expiration of regional licences and introduce one single content licence. Not just for Europe, but for every streaming territory as a whole. Although much can be said about content quotas, they are in fact near-sighted to the fact that technology and consumers are driving this demand because of the content choices audiences are making. Netflix features content in over 60 languages, with 80% of the platform’s users claiming to use subtitles at least once a week. This implies that content providers would be compelled to make movies and TV shows unlicensed in one country but sold in a neighbour available on the same streaming service on the same device in Amsterdam or Sydney. For those interested, 'Streaming Without Borders' is a panel topic at this year's Ad Forum event in Sydney. #CTV 🌏

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Great article by Jan Ozer on what the video codec landscape looks like in 2024. Overview on video codec efficiency, cost, usage and more. #videocodecs #streamingvideo #streamingmedia #broadcast

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What impact will #AI have on the broadcast and wider media industries? My colleagues at TVBEurope and TV Technology are asking that question right now in a survey in partnership with Caretta Research. You can participate here: https://lnkd.in/eHePfFQg

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#AI & #Innovation: Panel at DEGI: The Digital Entertainment Group International and British Association for Screen Entertainment (BASE) roadshow at Omdia ◼ Chair: Kauser Kanji, Managing Director, VOD Professional ◼ Tom Wilks, Technology Director, UNLIMITED ◼ Fahad Durrani, Head of Product, Content Discovery & Monetisation, Google ◼ Meri Hassouni, SVP Global Business Development and Client Services, Giant Worldwide ◼ Maria Ingold, Founder & CEO, mireality ◼ Richard Welsh, SVP Innovation, Deluxe Unfortunately I couldn't live-post my own panel, but I can summarise my key points and hope my co-panellists will also share their very useful insights! Excited about AI!? ◼ Indeed! A year ago I was asked by the United Nations Development Programme (UNDP) to speak on the impact of technology on storytelling--on the day of the writers' strike! I was inspired to do an MSc in AI, so I can help our media industry make and save money--ethically--considering short and long-term gains, as well as a positive future for our creatives. How are we already using AI? ◼ AI has been a field of study since 1956. Think of AI as a bucket. That bucket includes things like #machinelearning (ML) which includes #deeplearning which includes #generativeai. ◼ We already use ML--like supervised learning (labelled data) for churn prediction, and unsupervised learning (unlabelled data) for creating segments for targeted advertising. ◼ I then break that further into use cases in what I call: Create, Enrich, Deliver and Engage. What does the future of AI bring? ◼ China will be competing with everything--like Vidu trying to compete with Sora. ◼ Microsoft's VASA-1 generates audio-synchronised video--just from an image and some audio. ◼ Synthesia's Expressive Avatars display emotions matched to audio content and context. ◼ Regulations are being set in place for deepfake protection--especially around children and pornography. ◼ Microsoft's Phi-3 model is powerful but smaller, cheaper and mobile. AI will be possible on more devices, increasing ubiquity. I've been an extra in 30 films and TV shows. How is AI impacting that? ◼ As an "audience member" extra I've already been duplicated! So, yes, I could licence my likeness and be in more things, but I'd really miss the delight that is being on set! That certainly isn't it all, and my very smart co-panellists discussed a whole lot more in their deep areas of expertise. If you weren't there, you missed a really good panel.

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