Taste Buds: Your Backstage Pass to the World of Noma

Experience noma’s newest flavors before anybody else, plus one-of-a-kind perks and access. For an entire year.

Why join the club?

You’ll be a fly on the wall in our test kitchen. Taste the latest innovations, connect directly with the team, and enjoy a backstage pass to the future of noma.

How does it work?

Every three months, members receive a parcel packed with new products that may never be shared with anyone else. From wild one-offs to test kitchen favorites, the possibilities are endless.

What else is in store?

You’ll enjoy members-only access to all sorts of perks and events, from exclusive dining experiences to at-home fermentation kits. We’ll be there to share our knowledge and take you behind the scenes.

Membership Perks

A year of mind-blowing flavors 

Twelve unreleased products straight from the test kitchen. You’ll get to taste things that no one else may ever try.

A journey into fermentation ​

Two at-home fermentation kits, with online guidance from noma's fermentation lab​.

Meet us in Copenhagen ​

Invitation for you and a guest to join a Taste Buds-only event in Copenhagen, including optional dining experiences at noma and some of our favorite restaurants. We will ensure each member has the opportunity to dine with their fellow Taste Buds.

Top-tier perks

First access to all new Noma Projects releases + 10% off all orders + free shipping on quarterly deliveries + plenty of other surprises throughout the year.

Backstage pass to our world

A year of virtual cook-alongs, Q&A sessions with our team, step-by-step tutorials—and connection to us and other members through a private Discord channel.

An open invitation

Tour Noma Projects HQ in Copenhagen with a guest and have a taste of what’s to come.

    This is such a unique experience. I will subscribe every year as long as you guys have this!

    Yige, USA, Taste Buds 2024

    You guys and girls are so incredibly inspiring, I caught myself being as eager to unpack the next shipmentl ike a little boy on Christmas morning. Keep it up!

    Sean, The Netherlands, Taste Buds 2024

    The products have been PHENOMENAL and the member's discount and early access online has meant I've placed a huge amount of orders during the year. I'm so delighted I took the plunge and look forward to many more Tastebuds years and experiences to come.

    Kalyna, Australia, Taste Buds 2024

    Keep going! It is so much fun to receive and use the products in my everyday home cooking.

    Clarie & Mike, USA, Taste Buds 2024

Try all the new things

Taste Buds are the first people in the world to taste the test kitchen’s latest explorations. You’re in for a year filled with delicious sauces, condiments, and wild one-offs that may never be released to the public.

2024 Taste Buds Releases

Frequently Asked Questions

If you can’t find the answer you’re looking for, please email us at hello@nomaprojects.com and we’ll be happy to help.

How does it work?

Taste Buds Membership is an annual membership that grants members access to a year of 12 unreleased products, direct interaction with the noma team, and behind-the-scenes insights into noma’s culinary innovation, in addition to virtual events, and perks like free shipping and discounts.The quarterly deliveries of products are expected to ship from Copenhagen in February, May, August and November.

You can join Taste Buds 2025 when memberships open on 30 October 2024. Be sure to join the waitlist above for early access and updates on the exact launch time.

Once you’ve signed up for Taste Buds 2025, your membership will automatically begin in the new year. You’ll receive detailed instructions about how to access all your benefits, including products, virtual events, and discounts. Don’t worry—everything will be set up for you before the first delivery, which is expected to ship in February. You’ll also get an invitation to join our private Discord channel to connect with other members.

You will need to create an account on our website to access your Taste Buds membership and benefits. This account allows you to track shipments, access members-only content, and use your membership discounts. After signing up, you will receive instructions on how to create your account by email. You’ll receive detailed instructions about how to access all your benefits, including products, virtual events, and discounts. Don’t worry—everything will be set up for you before the first delivery, which is expected to ship in February. You’ll also get an invitation to join our private Discord channel to connect with other members.

The Taste Buds membership fee is annual and set up as one-time charge that covers the entire year of membership. At checkout you are able pay upfront or to select payment plans via PayPal.

In line with the Danish Consumer Contracts Act, consumers may cancel their membership within 14 days from concluding the purchase without stating any reasons for such cancellation. If you wish to exercise your right of cancellation, you must inform us by email at hello@nomaprojects.com by means of an unambiguous statement about your decision to cancel the membership. You may use the sample cancellation form attached to these Terms and Conditions, but this is not mandatory.   If you cancel your membership within the 14-days period, a full refund will be issued without undue delay. For this refund, we will use the same means of payment that you used for the original transaction, unless we have expressly agreed otherwise; you will in no event be charged for this repayment.  

The annual membership cannot be refunded or partially refunded after the 14-day period.

Yes, you can gift a Taste Buds membership! Once available, simply shop the voucher option for our Taste Buds membership, and you’ll be able to enter the recipient’s details. It’s the perfect gift for any food lover.

Yes, we offer international shipping to a wide range of countries. Whether you’re in Europe, North America, Australia or Japan, we’ll make sure to deliver your Taste Buds products straight to your door.

Please check our Shipping Policy for details. We’re continually working to expand our shipping options, so stay tuned as we aim to reach more countries soon. You can also contact us at hello@nomaprojects.com for specific inquiries.

Enjoy free shipping on any products added to the quarterly deliveries. Certain regions may have exceptions, so please check our shipping policy for full details.

Once your Taste Buds 2025 membership is activated, you’ll automatically receive a 10% discount on all Noma Projects products. These benefits will be applied at checkout when you’re logged into your account.

What is Taste Buds about?

Your Taste Buds membership includes: 

  • A YEAR OF MIND-BLOWING FLAVORS    Twelve unreleased products straight from the test kitchen. You’ll get to taste things that no one else may ever try.   
  • A JOURNEY INTO FERMENTATION    Two at-home fermentation kits, with online guidance from noma's fermentation lab.  
  • MEET US IN COPENHAGEN    Access for you and a guest to join a Taste Buds-only event at noma in Summer 2025; date to be released in January 2025.  
  • TOP-TIER PERKS    First access to all new Noma Projects releases + 10% off all orders + free shipping on quarterly deliveries.  Plus gifts and plenty of other surprises throughout the year.  
  • A BACKSTAGE PASS TO A WORLD OF INNOVATION    A year of virtual cook-alongs, Q&A sessions with our team, step-by-step tutorials—and connection around the clock through a private Discord. 
  • AN OPEN INVITATION   Tour Noma Projects HQ in Copenhagen with a guest and have a taste of what’s to come. 

As a Taste Buds 2025 member, you’ll receive twelve innovative and unreleased products directly from the noma test kitchen. These will range from umami-rich sauces, fermentations, and garums to experimental flavors that may never be available to the public. For example, we’ve listed all the exciting products from last year’s lineup so you can see what’s in store.

  • Release 1: Pumpkin Seed Praline, Barley Koji Oil, Beef Garum 
  • Release 2: Kyoto Secret Peaso, Pepper Tamari, Rose Kombucha, Sparkling Wild Rose Kombucha 
  • Release 3: Noma Coffee, BBQ Sauce, Spice Mix 
  • Release 4: will be revealed in November 2024

The two Fermentation Kits are an exciting part of your Taste Buds membership. Each kit includes the essential raw materials to start your fermentation projects at home, with expert guidance from noma’s fermentation lab. This guidance comes in the form of detailed manuals, online videos, and a live stream for each kit. You’ll be taken through the creative process behind some of noma’s most iconic flavors. The kits will be delivered with your second and third product deliveries. Some basic equipment (not included in the kits) is required, i.e. 1L glass jar, cloth, rubber band and weights.

The Summer Event will feature both invitations to pre-arranged events and optional add-ons during specific dates in Copenhagen (most likely around end June / early July). Pre-arranged events include things like tastings, tours and time with the team.

Optional add-ons will include special dining experiences across some of our favorite restaurants like Barr, Popl, Sanchez, Hart, as well as at noma itself.

The optional dining experiences are available at an additional cost.

Shared Taste Buds tables at noma will be reserved for members for a specified period starting in summer 2025, ensuring each member has the opportunity to dine with their fellow Taste Buds.Due to high demand and limited availability, we will not be able to guarantee specific date or time requests. Dates for the Taste Buds-only event in Copenhagen will be announced to members in January 2025.

This Summer Event will be a special way of connecting both with our team and other Taste Buds.

We’ll share full details and schedules in January, so that everyone can plan accordingly.

Yes! Taste Buds members can interact directly with René Redzepi, the test kitchen team, and noma’s production crew through virtual Q&A sessions and cook-alongs. Additionally, you’ll have access to the Taste Buds private Discord channel, where you can ask questions, share recipes, and exchange experiences with both the noma team and fellow members. It’s the perfect space to discuss meetups, fermentation successes, and everything in between.

As a Taste Buds member, you and a guest are welcome to drop by to visit noma’s production facility in Copenhagen, during our opening hours (Monday to Friday, 9am-5pm). This unique, behind-the-scenes experience lets you explore how our products are made and meet some of the team. Starting in January, we’ll offer specific dates and times each week within our opening hours for you to sign up and reserve your spot. During your visit, you’ll have the opportunity to speak with the production team and gain deeper insights into our processes.

Be our Bud,
Join the Club.