Intercom personalizes its landing pages based on ad content.

A whopping 300% conversion rate increase was surely worth the work they put into this.

CSC built ad campaigns designed to engage named accounts. Using reverse-IP lookup, they targeted (and re-targeted) specific companies with personalized content.

CSC targeted 245 companies with their personalized ABM initiative and saw a dramatic lift in account engagement (click-throughs and visits) from 108 of those companies. Overall, the campaigns led to a 58 percent increase in page views and the ability to move targeted companies further through the sales funnel.

Hubspot compared 330,000 CTAs over a six-month timeframe to see which option was the best.

It's clear what the winner is: personalized (Smart) CTAs convert 202% better than default versions.

Examining over 200 million sales interactions and uncovering cadence best practices, the SalesLoft data science team decided to dig a little deeper, focusing solely on email interactions to understand:
Does email personalization really increase performance?

It's clear from the graph, which shows a direct correlation between the amount of personalization and the email reply rate..

Breakdown of a clean A/B test of reengagement email after trial completion without a sale.

Using the same sales copy, only substituting the CTA links to a personalized images, resulted in 14x more clicks.

Hubstaff increased email click through rates in the opened emails almost 4x when a personalised image was shown in the email.