Berner 621

Born on October 27th, 1983, Gilbert Anthony Milam Jr., known professionally as Berner, is a rapper, entrepreneur, and cannabis advocate renowned for his distinctive blend of hip-hop and business acumen. Hailing from the Bay Area of California, Berner’s passion for music ignited early in life, shaped by the eclectic surrounding music scene. Reflecting on his musical beginnings, Berner shared:

I grew up surrounded by music. The Bay Area’s diverse soundscape exposed me to a mix of hip-hop, funk, and soul that inspired me to start making music.

The Bay Area native’s music is characterized by his laid-back delivery, introspective lyrics, and a keen ability to blend personal storytelling with societal commentary. His discography includes several albums and mixtapes, such as The Big Pescado, Rico, and La Plaza. Collaborations with artists like Wiz Khalifa, Curren$y, and Mozzy have further solidified his reputation in the hip-hop community. Berner described his approach to music:

I want my music to be a reflection of my experiences and the culture I come from. It’s about staying true to myself and connecting with listeners on a deeper level.

Through his businesses, Berner has played a pivotal role in shaping the legal cannabis market, particularly in California where he has established a strong presence. His brands, including Cookies, Hemp2o, and Lemonnade, have gained recognition for their premium products and cultural impact. Reflecting on his entrepreneurial ventures, Berner said:

I saw an opportunity to merge my passion for cannabis with business. It’s not just about selling a product; it’s about educating and advocating for something I truly believe in.

Berner’s influence extends beyond music and business, embodying a commitment to community and cultural advancement. He continues to evolve as an artist and entrepreneur, driven by a desire to innovate and inspire. As Berner continues to navigate the intersection of music, business, and advocacy, his journey serves as a testament to resilience, creativity, and the pursuit of excellence in all endeavors:

For me, it’s about creating opportunities and pushing the industry forward in a positive direction. We’re not just building brands; we’re shaping the future of cannabis.