CorePower Yoga
 | |
| Company type | Private |
|---|---|
| Industry | Fitness |
| Founded | 2002 |
| Founder | Trevor Tice |
| Headquarters | Denver, Colorado, U.S. |
Number of locations | 200 (2019) |
Key people | CEO: Niki Leondakis (2020-current) |
| Website | www |
CorePower Yoga, based in Denver, Colorado, is the largest yoga studio chain in the United States with more than 220 locations across 23 states. Founded in 2002, the yoga chain offers memberships, classes, and yoga teacher training.
History
[edit]Trevor Tice opened the first CorePower Yoga in Denver, Colorado in 2002 and funded the first 20 locations independently.[1] In 2008, CorePower made its first expansion outside of Colorado opening in Minneapolis, San Diego, Portland, and Chicago.[2] In June 2013 CorePower Yoga received an investment from the private equity firm Catterton Partners. Tice stepped down as CEO following this deal in 2014.[3] In 2022, it opened seven new studios, with four new locations scheduled to open in the first quarter of 2023. The brand enrolled 170,000 new members in-studio in 2022.[4][5][1] As of January 2020, the company's new Chief Executive Officer (CEO) is Niki Leondakis. In March 2023, TSG Consumer Partners officially acquired CorePower Yoga from the prior and original owner, L Catterton. Financial aspects of this deal were not disclosed.[6]
Memberships and studio information
[edit]
The All Access Membership of $179/mo (other than New York) includes unlimited classes and other discounts.[7] They offer class package bundles as well where yoga goers can purchase multiple classes at a slightly discounted rate.[8] CorePower Yoga offers various formats of yoga, such as their signature C2 class, Yoga Sculpt, Hot Power Fusion, and occasional bootcamp style classes. CorePower Yoga is considered to have its own yoga class style combining power yoga, ashtanga yoga, and vinyasa flow yoga.[9] Classes are offered in heated rooms as well as non-heated. CorePower also started offering CorePower Yoga On Demand and CorePower At Home Membership in 2020, which offers classes both pre-recorded and live virtually.[10] Most studios offer teacher trainings that range in price depending on the type of certification.[11] Each studio features heated practice rooms, a retail shop, changing areas, showers, and day lockers.[12]
Lawsuits
[edit]In 2017, CorePower settled a class action lawsuit for $1.65 million regarding employee compensation for extra hours of work outside of the studio — CorePower did not admit liability.[13][4] In April 2019, a class action lawsuit was filed against the company by more than 2,100 employees, alleging gross underpayment of wages. This lawsuit was settled for $1.5 million — this was the fourth lawsuit around employee underpayment against the company.[11][14]
Teacher training
[edit]In addition to teaching classes, CorePower also offers yoga teacher training.They offer 50-hour, 200-hour, and 300-hour training sessions in their signature "yoga sculpt" method — incorporating signature yoga poses and flow with cardio and weights.[15] After completion of any of the teacher training, graduated students can apply to work as teachers at CorePower Yoga establishments.[16]
References
[edit]- ^ a b "Get Ready for the Starbucks of Yoga". Inc. February 4, 2015.
- ^ "What Is CorePower Yoga? About Us & Our Mission". CorePower Yoga. Retrieved November 4, 2024.
- ^ "Coroner's report details drunken last hours of CorePower Yoga founder Trevor Tice". The Denver Post. January 26, 2017. Retrieved November 4, 2024.
- ^ a b Hines, Alice (April 6, 2019). "Inside CorePower Yoga Teacher Training". The New York Times.
- ^ "How CorePower Yoga Stretches Its Resources to Maximize Branding". Advertising Age. October 15, 2012. Retrieved September 18, 2015.
- ^ "TSG Consumer Partners Acquires CorePower Yoga". TSG Consumer. Retrieved October 18, 2024.
- ^ "Yoga Memberships & Class Packs". CorePower Yoga. Retrieved October 19, 2024.
- ^ Rohlinger, Kaley (June 20, 2024). "What to Know About CorePower Yoga Prices Before Heading to a Class". Popsugar. Retrieved October 19, 2024.
- ^ "What is CorePower Yoga? - Definition from Yogapedia". Yogapedia. Retrieved November 4, 2024.
- ^ Forburger, Angie (February 26, 2021). "CorePower's yoga app brings the studio experience home". Reviewed. Retrieved November 4, 2024.
- ^ a b "CorePower, largest U.S. yoga chain, accused of underpaying instructors". CBS News. May 23, 2019. Retrieved October 2, 2019.
- ^ "Our Studios". CorePower Yoga.
- ^ IT, Shulman Rogers (September 25, 2017). "Yoga Studios Alert - CorePower Yoga Pays $1.4M in Class-Action Lawsuit|Yoga Studios Alert - CorePower Yoga Pays $1.4M in Class-Action Lawsuit". Shulman Rogers. Retrieved October 18, 2024.
- ^ Wagner, Shannon (October 29, 2020). "Workers Say They Were Manipulated into Free Labor For National Yoga Brand". VICE. Retrieved November 8, 2024.
- ^ "50-Hour Yoga Sculpt Teacher Training". CorePower Yoga. Retrieved October 19, 2024.
- ^ "Tried, Tested—and Certified: CorePower Yoga's 50-Hour Yoga Sculpt Teacher Training Unlocked My Passion for Fitness Instruction". Shape. Retrieved October 19, 2024.
External links
[edit]
Media related to CorePower Yoga at Wikimedia Commons
