WCOW-FM

WCOW-FM (97.1 MHz, "Cow 97") is a country music radio station licensed to Sparta, Wisconsin that serves Mid-western Wisconsin and the La Crosse and La Crescent communities on the nearby Mississippi River separating Minnesota and Wisconsin. WCOW-FM also simulcasted for many years on their sister station at 1290 AM when it too had the WCOW calls. The WCOW call sign has previously been used by other broadcasters, including a station that existed from 1951 to 1957 in Minneapolis-St. Paul before being renamed as WISK.

WCOW-FM

Sparta, Wisconsin
Broadcast area	Tomah-La Crosse, Wisconsin
Frequency	97.1 MHz
Branding	"Cow 97"
Programming
Language(s)	English
Format	Country
Affiliations	Packers Radio Network
Ownership
Owner	Sparta-Tomah Broadcasting Co., Inc.
Sister stations	WFBZ, WKLJ
History
Call sign meaning	Cow
Technical information[1]
Licensing authority	FCC
Facility ID	61682
Class	C1
ERP	100,000 watts
HAAT	179 m (587 ft)
Transmitter coordinates	43°58′6.00″N 90°51′35.00″W / 43.9683333°N 90.8597222°W / 43.9683333; -90.8597222
Links
Public license information	Public file LMS
Webcast	Listen Live
Website	cow97.com