Rilu Rilu Fairilu

In a magical world of Little Fairilu, there are small magical fairies representing flowers, insects, and other entities named Fairilu, who are all born from the Fairilu Seed. Each Fairilu is born with their own key, the Fairilu Key, that can open magical doors, casting magic spells. If the Fairilu finds the right door, they can finally grow into a full-fledged fairy. The doors also link to the human world. While meeting new friends, Fairilus must study and go to school to learn about the world in which they live.

The series focuses on a Flower Fairilu named Lip, and her friends in Little Fairlu. The series follows Lip's overall life in Little Fairilu while making new friends and learning from everything around her, growing up day after day. It also tells about the Fairilu friends' adventures in the human world, where they can meet their human partners who support their dreams and are willing to help each other fulfill them.

The third season focuses on a human girl called Arisu Hanazono, who discovers a magical pendulum and book one day, summoning Fairilus. Arisu initially had many worries, but by meeting the friendly Fairilus and traveling into their homeworld, Little Fairilu, she gets a chance to solve her problems and change herself.

• Lip (りっぷ, Rippu) (Voiced by: Yumiri Hanamori^[9]) is a pink tulip Fairilu who cries easily, but has a kind heart and does not give up. When Lip was about to be born from her Fairilu Seed, she could not open the Door of Birth, but was encouraged by Nozomu. Lip eventually was born into the world and always thinks of him. In season 3, she acts like Spica's younger sister. Lip is also in love with Drop, Nozomu's Fairilu form and not the same person from previous two seasons.
• Himawari (ひまわり) (Voiced by: Aya Uchida^[9]): As her name implies, Himawari is a sunflower Fairilu. She is an innocent and cheerful fairy who is good at dancing as well as being popular with everyone.
• Sumire (すみれ) (Voiced by: Rina Hidaka^[9]) is a violet Fairilu. She is good at painting and likes beautiful things that bring a little happiness. She is extremely sensitive. Her dream is to be a fashion designer.
• Rose (ローズ, Rōzu) (Voiced by: Aina Kusuda^[9]) is a red rose Fairilu. She is hard-working, yet prideful and a little clumsy. Initially, Rose saw Lip as her rival and wanted to be alone, but with Lip's effort, she gradually gets along with other Fairilu. In season 3, she is good at hair styling and cosmetic blending. She is also in love with Juli (Yuuto's Fairilu form, but not the same person from season 1 & 2).
• Rin (りん) (Voiced by: Satomi Satō) is a carefree gentian Fairilu. She was born one year later than the other Fairilus of Lip's generation. Her Fairilu Seed was accidentally sent to the human world, as well as being picked up and kept by Karen. Before Rin was born, she constantly encouraged Karen who was in a hospital. Rin finally was born into the world with Karen's encouragement, and becomes friends with other Fairilu. In season 3, she likes making perfumes, hoping to create perfumes that can support other people's feelings.
• Olive (オリーブ, Orību) (Voiced by: Atsushi Abe is an olive Fairilu.
• Dante (ダンテ) (Voiced by: Megumi Toyoguchi) is a dandelion Fairilu.
• Suzu (すず) and Ran (らん) (Voiced by: Rina Hidaka) are a pair of lily of the valley Fairilu twins.
• Ajisai (あじさい) (Voiced by: Misaki Kuno) is a lavender hydrangea Fairilu.
• Sakura (さくら) (Voiced by: Hitomi Ōwada) is a cherry blossom Fairilu.
• Higan (ひがん) (Voiced by: Yusuke Shirai) is a red spider lily Fairilu.
• Kasumi (かすみ) (Voiced by: Yuto Suzuki) is a baby's breath Fairilu.
• Azami (アザミ) (Voiced by: Yuka Nishigaki) is a thistle Fairilu.
• Dahlia (ダリア, Daria) (Voiced by: Saki Ogasawara) is a pink dahlia Fairilu.
• Jasmine (ジャスミン, Jasumin) (Voiced by: Miho Wataya) is a jasmine Fairilu.
• Gerbera (ガーベラ, Gābera) (Voiced by: Satomi Satō) is a yellow gerbera Fairilu.
• Margaret (マーガレット, Māgaretto) is a marguerite Fairilu.

Akoya (あこや) (Voiced by: Megumi Toyoguchi) is a mermaid Fairilu, with her name coming from the Akoya pearl.

Sango (サンゴ)

Voiced by: Chiaki Shimogama

A mermaid Fairilu, with her name coming from coral.

Wakame (わかめ)

Voiced by: Hitomi Ōwada

A mermaid Fairilu, with her name coming from seaweed.

Fish (フィッシュ, Fisshu)

Voiced by: Atsushi Abe

A mermaid Fairilu, with his name coming from fish.

Mesh (メッシュ, Messhu)

Voiced by: Yusuke Shirai

A mermaid Fairilu.

Ruka (ルカ)

Voiced by: Aina Kusuda

A mermaid Fairilu.

Misty (ミスティ, Misuti)

Voiced by: Yuka Nishigaki

A mermaid Fairilu.

Pen (ぺん)

Voiced by: Yuto Suzuki

A mermaid Fairilu.

Kabuto (カブト)

Voiced by: Yui Watanabe

A rhinoceros beetle Fairilu.

Kuwa (クワ)

Voiced by: Yui Watanabe

A stag beetle Fairilu.

Akiakane (アキアカネ)

Voiced by: Aya Uchida

An autumn darter Fairilu.

Miruru (みるる)

Voiced by: Yui Watanabe

A honeybee Fairilu.

Hotaru (ホタル)

Voiced by: Misaki Kuno

A firefly Fairilu.

Shiro (シロ)

Voiced by: Atsushi Abe

A small cabbage white Fairilu.

Kamakiri (カマキリ)

Voiced by: Yusuke Shirai

A mantis Fairilu.

Spider (スパイダー, Supaidā)

Voiced by: Chiaki Shimogama

A spider Fairilu.

Lady (レディ, Redi)

Voiced by: Saki Ogasawara

A ladybug Fairilu.

Shijimi (しじみ)

Voiced by: Tomoyo Kurosawa

A pale grass blue Fairilu.

Goemon (ごえもん)

Voiced by: Toshiki Masuda

A cockroach Fairilu.

Kintarō (きんたろう)

Voiced by: Yusuke Shirai

A cockroach Fairilu.

Bunta (ぶんた)

Voiced by: Aina Kusuda

A cockroach Fairilu.

Rina (りな)

Voiced by: Tomoyo Kurosawa

A cockroach Fairilu.

Ageha (アゲハ)

Voiced by: Yumiri Hanamori

A swallowtail butterfly Fairilu.

Zemi (ゼミィ, Zemī)

Voiced by: Yusuke Shirai

A large brown cicada Fairilu.

Kirigiri (キリギリ)

Voiced by: Toshiki Masuda

A katydid Fairilu.

Otama (おタマ)

Voiced by: Mamiko Noto

A jewel beetle Fairilu.

Kaiko-chan (かいこちゃん)

Voiced by: Mamiko Noto

A silkmoth Fairilu.

Noko (のこ)

Voiced by: Aya Uchida

A mushroom Fairilu.

Dot (ドット, Dotto)

Voiced by: Shirori Mizutani (S1)→Mamiko Noto (S2)→Rina Hidaka (S3)

A mushroom Fairilu.

Daké (ダケ, Dake)

Voiced by: Yui Watanabe

A mushroom Fairilu.

Benitengu (ベニテング)

Voiced by: Masahito Yabe

A fly agaric Fairilu.

Yakou (ヤコウ)

Voiced by: Yuto Suzuki

A Mycena chlorophos Fairilu.

Kinshi (きんし)

Voiced by: Atsushi Abe

A poisonous mushroom Fairilu, with his name comes from hypha.

Houshi (ほうし)

Voiced by: Yuto Suzuki

A poisonous mushroom Fairilu, with his name comes from spore.

Nameko (なめこ)

Voiced by: Chitose Morinaga

A butterscotch mushroom Fairilu.

Carrot (キャロット, Kyarotto)

Voiced by: Hitomi Ōwada

A carrot Fairilu.

Tomato (とまと)

Voiced by: Misaki Kuno)

A tomato Fairilu.

Arti (アーティ, Āti)

Voiced by: Toshiki Masuda

An artichoke Fairilu.

Corn (コーン, Kōn)

Voiced by: Tomoyo Kurosawa

A baby corn Fairilu.

Cabbage (キャベツ, Kyabetsu)

Voiced by: Yuka Nishigaki

A cabbage Fairilu.

Peas (ぴぃす, Pīsu)

Voiced by: Aya Uchida

A green peas Fairilu.

Danshaku (だんしゃく)

Voiced by: Toshiki Masuda

An Irish Cobbler Fairilu.

Tama-chan (タマちゃん)

Voiced by: Yusuke Shirai

An onion Fairilu.

Broco (ブロコ, Buroko)

Voiced by: Kei Minegishi

A broccoli Fairilu.

Caulico (カリコ, Kariko)

Voiced by: Yusuke Shirai

A cauliflower Fairilu.

Celery (セロリ, Serori)

Voiced by: Yuto Suzuki

A celery Fairilu.

Sun (サン, San)

Voiced by: Toru Sakurai

A sun Fairilu.

Amemi (あめみ)

Voiced by: Chiaki Shimogama

A rain Fairilu.

Thunder (サンダー, Sandā)

Voiced by: Yuto Suzuki

A thunder Fairilu.

Aurora (オーロラ, Ōrora)

Voiced by: Tomoyo Kurosawa

An aurora Fairilu.

Kumomo (くもも)

Voiced by: Atsushi Abe

A cloud Fairilu.

Rainbow (レインボー, Reinbō)

Voiced by: Rina Hidaka

A rainbow Fairilu.

Star (スター, Sutā)

Voiced by: Toshiki Masuda

A star Fairilu.

Oyuki (おゆき)

Voiced by: Yuka Nishigaki

A snow Fairilu.

Noumu (ノーム, Nōmu)

Voiced by: Megumi Toyoguchi

A dense fog Fairilu.

Wind (ウィンド, U~indo)

Voiced by: Aina Kusuda

A wind Fairilu.

Tora (トラ)

Voiced by: Miho Wataya

A titan arum Fairilu.

Rafflé (ラフレ, Rafure)

Voiced by: Megumi Toyoguchi

A rafflesia Fairilu.

Haetori (ハエトリー, Haetorī)

Voiced by: Masahito Yabe

A venus flytrap Fairilu.

Ojigisō (おじぎそう)

Voiced by: Natsuki Hanae

A sensative plant Fairilu.

Sabobon (サボボン)

Voiced by: Toru Sakurai

A cactus Fairilu.

Utsubon (ウツボン)

Voiced by: Saki Ogasawara

A pitcher plant Fairilu.

Durian (ドリアン, Dorian)

Voiced by: Misaki Kuno

A durian Fairilu.

Spica (スピカ, Supika)

Voiced by: Ari Ozawa

A Spica star Fairilu.

In season 3, she became one of the main characters. She acts like Lip's elder sister.

Vega (ベガ, Bega)

Voiced by: Rina Hidaka

A Vega star Fairilu.

Sirius (シリウス, Siriusu)

Voiced by: Kazuyuki Okitsu

A Sirius star Fairilu.

Procyon (プロキオン, Purokion)

Voiced by: Tsubasa Yonaga

A Procyon star Fairilu.

Ringo (りんご)

Voiced by: Satomi Satō

An apple Fairilu.

Momo (モモ)

Voiced by: Aya Uchida

A peach Fairilu.

Lemon (レモン, Remon)

Voiced by: Rina Hidaka

A lemon Fairilu.

Blueberry (ブルーベリー, Burūberī)

Voiced by: Aina Kusuda

A blueberry Fairilu.

Strawberry (ストロベリー, Sutoroberī)

Voiced by: Toshiki Masuda

A strawberry Fairilu.

Pine (パイン, Pain)

Voiced by: Yūsuke Kobayashi

A pineapple Fairilu.

Zakuro (ザクロ)

Voiced by: Yumiri Hanamori

A pomegranate Fairilu.

Sweetie (スウィーティー, Suwītī)

Voiced by: Yusuke Shirai

An oroblanco Fairilu.

Sakku (さっくー, Sakkū) and Ranbo (らんぼー, Ranbō)

Voiced by: Mamiko Noto

A pair of cherry Fairilu twins.

• Fairilu Gole (フェアリルゴール, Fearīru Gōru) (Voiced by: Yusuke Shirai) is the person who watches Fairilus. Originally named Ren, he is a water lily Fairilu. In season 3, Fairilu Gole appears in his child form as Ren and is a friend of all Fairilu.
• Fairilu Marge (フェアリルマージ, Feariru Māji) (Voiced by: Megumi Toyoguchi) is the headmistress of Saint Fairilu School. Originally named Sonia, she is a sandersonia Fairilu.
• Kirara (きらら) and Yurara (ゆらら) (Voiced by: Saki Ogasawara and Yui Watanabe) are a pair of unicorn Fairilu twins.
• Powawa (ぽわわ) (Voiced by: Misaki Kuno) is Lip's pet dog.
• Powalisa (ポワリザ, Powariza) (Voiced by: Shirori Mizutani (S1)→Mamiko Noto (S2)) is Rose' pet dog.
• Teacher Bokkuri (ぼっくり先生, Bokkuri-sensei) (Voiced by: Masahito Yabe) is a pinecone Fairilu.
• Omatsu-san (おまつさん) (Voiced by: Miho Wataya is a pinecone Fairilu who is Bokkuri's wife.
• Teacher Kingyo (きんぎょ先生, Kingyo-sensei) (Voiced by: Saki Ogasawara) is a goldfish Fairilu.
• Teacher Leon (レオン先生, Reon-sensei) (Voiced by: Atsushi Abe) is a chameleon Fairilu.
• Madame Neko (ネコ夫人, Neko Fujin) (Voiced by: Aina Kusuda) is a British Shorthair Fairilu.

Nozomu Hanamura (花村 望, Hanamura Nozomu)

Voiced by: Natsuki Hanae^[9]

Nozomu is the main human protagonist of the series' first two seasons. He is a kind and gentle 12-year-old (13 in season 2) middle school student who is searching for the Fairilu's existence after his grandmother gave him a picture book about them. Apart from the first episode, Nozomu never had any direct contact with them until episode 55, when he finally meets Lip again. In season 3, Nozomu appears as a Fairilu named Drop who is in love with Lip like his human self.

Karen Hanamura (花村 かれん, Hanamura Karen)

Voiced by: Mamiko Noto

Karen is Nozomu's younger sister who debuts in and becomes the human protagonist of season 2. Karen was in a hospital of a foreign country when she discovered Rin's Fairilu Seed, which seemed to give her encouragement, and she cherished it. Later in Little Fairilu, where Rin's seed was brought back in order to let her be born into the world, Karen encouraged Rin to open the Door of Birth, which Rin finally succeeded.

Arisu Hanazono (花園 ありす, Hanazono Arisu)

Voiced by: Emiri Iwai

The main human protagonist of season 3, Arisu is a middle school student who is always worried. Being a transfer student and not good at talking with other people, she cannot make friends easily. One day, Arisu discovered Magical Pendulum and a magic book in a grocery store, which made her went to Little Fairilu with Lip and Spica after meeting them.

The franchise was first announced in Press Conference on December 11, 2015, as the second collaboration work between Sanrio and Sega Sammy Holdings, meant for the younger female demographic. It was revealed also that the series will have themes relating to flowers and keys, as well as mermaids and insects with characters officially based on the said themes.^[10] Merchandise of the series is officially planned, including stationery, toys, raincoats, clothing and more and was released in March 2016. In games, the series will appear in the next installment of the Apron of Magic Arcade game.^[11][12] More information of the franchise was unveiled on the 2016 Sanrio Expo on January 30, 2016, which includes the Sanrio Puroland Mascot form of Lip as well as revealed merchandise.^[13]

An anime adaptation of the series, titled Rilu Rilu Fairilu: Yousei no Door (Japanese: リルリルフェアリル ～妖精のドア～, Hepburn: Riru Riru Feariru ~Yōsei no Doa~, Rilu Rilu Fairilu: The Fairy's Door), began airing in all TXN stations in Japan on February 6, 2016, replacing Jewelpet: Magical Change on its initial timeslot, and ended on March 25, 2017. It is directed by Sakura Gojō and written by Aya Matsui.^[14] A sequel, titled Rilu Rilu Fairilu ~Mahō no Kagami~ (Japanese: リルリルフェアリル～魔法の鏡～, Hepburn: Riru Riru Feariru ~Mahō no Kagami~, Rilu Rilu Fairilu: Magical Mirror) was announced by Sanrio via the anime's official Twitter account,^[15][7] began airing on April 7, 2017, and ended on March 30, 2018. It is directed by Sakura Gojō and Nana Imanaka, written by Akemi Omode. A third season, titled Oshiete Mahō no Pendulum ~Rilu Rilu Fairilu~ (Japanese: おしえて魔法のペンデュラム～リルリルフェアリル～, Hepburn: Oshiete Mahō no Penduramu ~Riru Riru Feariru~, "Rilu Rilu Fairilu: Tell Me, Magical Pendulum") began airing on Kids Station, Animax and Tokyo MX on July 7, July 8 and July 15, 2018, respectively.^[8] It ended on January 5, 2019.

• (in Japanese) Sega's Official Website
• (in Japanese) Sanrio's Official Website
• (in Japanese) Official Anime Website of Rilu Rilu Fairilu ~Yousei no Door~
• (in Japanese) Official Anime Website of Rilu Rilu Fairilu ~Mahou no Kagami~
• Rilu Rilu Fairilu ~Yousei no Door~ (anime) at Anime News Network's encyclopedia
• Rilu Rilu Fairilu ~Mahou no Kagami~ (anime) at Anime News Network's encyclopedia
• Oshiete Mahou no Pendulum ~Rilu Rilu Fairilu~ (anime) at Anime News Network's encyclopedia