1964 United States presidential election in Massachusetts

The 1964 United States presidential election in Massachusetts took place on November 3, 1964, as part of the 1964 United States presidential election, which was held throughout all 50 states and D.C. Voters chose 14 representatives, or electors to the Electoral College, who voted for president and vice president.

1964 United States presidential election in Massachusetts

← 1960 November 3, 1964 1968 →
Turnout	68.4%[1] 8.5 pp
Nominee Lyndon B. Johnson Barry Goldwater Party Democratic Republican Home state Texas Arizona Running mate Hubert Humphrey William E. Miller Electoral vote 14 0 Popular vote 1,786,422 549,727 Percentage 76.19% 23.44%
County Results Municipality Results Johnson   40–50%   50–60%   60–70%   70–80%   80–90%   90-100% Goldwater   50–60%   60–70% Tie   40–50%
President before election Lyndon Johnson Democratic Elected President Lyndon Johnson Democratic

Massachusetts voted overwhelmingly for the Democratic nominee, incumbent President Lyndon B. Johnson of Texas, over the Republican nominee, Senator Barry Goldwater of Arizona. Johnson ran with Senator Hubert H. Humphrey of Minnesota, while Goldwater’s running mate was Congressman William E. Miller of New York.

Johnson carried Massachusetts in a landslide, taking 76.19% of the vote to Goldwater’s 23.44%, a Democratic victory margin of 52.75%. This made it the third most Democratic state in the nation, after Rhode Island and Hawaii. Even in the midst of a massive nationwide Democratic landslide, Massachusetts still weighed in for this election as 30% more Democratic than the national average. ^[2]

Massachusetts had been a Democratic-leaning state since 1928, but had voted Republican as recently as 1956, when Dwight Eisenhower won the state by 19 points. In 1960, Massachusetts native John F. Kennedy had carried the state with 60.22% of the vote, which up to that point had been the strongest Democratic victory in Massachusetts ever, but this record was quickly overtaken by Lyndon Johnson’s landslide in 1964, which remains the strongest Democratic showing in Massachusetts ever.^[2]

The staunch conservative Barry Goldwater was widely seen in the liberal Northeastern United States as a right-wing extremist;^[3] he had voted against the Civil Rights Act of 1964, and the Johnson campaign portrayed him as a warmonger who as president would provoke a nuclear war.^[4] Thus Goldwater performed especially weakly in liberal northeastern states like Massachusetts, and for the first time in history, a Democratic presidential candidate swept every Northeastern state. Not only did Johnson win every Northeastern state, but he won all of them with landslides of over 60% of the vote, including Massachusetts, which weighed in as the third most Democratic state in the nation.

While Kennedy had won 60% in Massachusetts in 1960 mostly by sweeping the ethnic Catholic vote, in 1964, this traditional Democratic coalition was joined by mass defections of moderate Yankee Republicans who had voted for Eisenhower and Nixon but could not support Goldwater.^[3] Consequently, the incumbent Johnson was able to take more than three-quarters of the vote in liberal Massachusetts, and indeed Goldwater wrote off this state and neighboring Connecticut, Rhode Island, and New York, as well as New Jersey, Pennsylvania and Michigan from the beginning of his presidential campaign before Kennedy’s assassination.^[5]