research-article

"My tv is the family oven/toaster/grill": personalizing tv for the indian audience

Authors:

Nimmi Rangaswamy,

Sumitra Nair,

Kentaro ToyamaAuthors Info & Claims

UXTV '08: Proceedings of the 1st international conference on Designing interactive user experiences for TV and video

Pages 19 - 22

https://doi.org/10.1145/1453805.1453810

Published: 22 October 2008 Publication History

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Abstract

Interactive TV is a new, exciting entry into the drawing rooms of Indian families. By examining current and nascent interactive TV services we trace ways in which they are deployed, received and consumed in the Indian home. From ethnographic probes we offer observations from Indian domestic contexts in the threshold of adopting interactivity as part of everyday TV viewing. We foreground India as a new and primary emerging site adopting interactive TV and to expand attention from the predominance of designing for Western cultural contexts. We develop a specific focus on personalizing TV, a dominant media attribute of interactive TV, conflicting with conventional viewing patterns in the Indian home. We note emergent challenges for interactive TV adoption patterns, particularly for personalization, in the Indian home. Here, TV is viewed as a) Comfort media b) Shared media c) Media for family bonding and raise concerns for viewer preferences around personalizing TV

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Cited By

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Garg R(2021)Understanding Tensions and Resilient Practices that Emerge from Technology Use in Asian India Families in the U.S.: The Case of COVID-19Proceedings of the ACM on Human-Computer Interaction10.1145/34795585:CSCW2(1-33)Online publication date: 18-Oct-2021
https://dl.acm.org/doi/10.1145/3479558
Garg RCui HKapadia Y(2021)"Learn, Use, and (Intermittently) Abandon": Exploring the Practices of Early Smart Speaker Adopters in Urban IndiaProceedings of the ACM on Human-Computer Interaction10.1145/34794955:CSCW2(1-28)Online publication date: 18-Oct-2021
https://dl.acm.org/doi/10.1145/3479495
Bhatia KPathak-Shelat MBhatia KPathak-Shelat M(2019)Methods and AnalysisChallenging Discriminatory Practices of Religious Socialization among Adolescents10.1007/978-3-030-29574-5_2(15-28)Online publication date: 13-Oct-2019
https://doi.org/10.1007/978-3-030-29574-5_2
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Index Terms

"My tv is the family oven/toaster/grill": personalizing tv for the indian audience
1. Applied computing
  1. Law, social and behavioral sciences
    1. Sociology

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Published In

UXTV '08: Proceedings of the 1st international conference on Designing interactive user experiences for TV and video

October 2008

210 pages

ISBN:9781605581002

DOI:10.1145/1453805

General Chair:
Michael J. Darnell
Microsoft TV, USA
,
Program Chairs:
Judith Masthoff
University of Aberdeen, UK
,
Sheri Panabaker
Microsoft Live Labs, USA
,
Marc Sullivan
AT&T Labs, USA
,
Artur Lugmayr
Tampere University of Technology, Finland

Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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Association for Computing Machinery

New York, NY, United States

Publication History

Published: 22 October 2008

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uxTV '08

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uxTV '08: First International Conference on Designing Interactive User Experiences for TV and Video

October 22 - 24, 2008

California, Silicon Valley, USA

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Garg R(2021)Understanding Tensions and Resilient Practices that Emerge from Technology Use in Asian India Families in the U.S.: The Case of COVID-19Proceedings of the ACM on Human-Computer Interaction10.1145/34795585:CSCW2(1-33)Online publication date: 18-Oct-2021
https://dl.acm.org/doi/10.1145/3479558
Garg RCui HKapadia Y(2021)"Learn, Use, and (Intermittently) Abandon": Exploring the Practices of Early Smart Speaker Adopters in Urban IndiaProceedings of the ACM on Human-Computer Interaction10.1145/34794955:CSCW2(1-28)Online publication date: 18-Oct-2021
https://dl.acm.org/doi/10.1145/3479495
Bhatia KPathak-Shelat MBhatia KPathak-Shelat M(2019)Methods and AnalysisChallenging Discriminatory Practices of Religious Socialization among Adolescents10.1007/978-3-030-29574-5_2(15-28)Online publication date: 13-Oct-2019
https://doi.org/10.1007/978-3-030-29574-5_2
Ittan SParuthi GThies W(2012)Mapping Large Educational Websites to Interactive DVDsProceedings of the 2012 IEEE Fourth International Conference on Technology for Education10.1109/T4E.2012.46(196-199)Online publication date: 18-Jul-2012
https://dl.acm.org/doi/10.1109/T4E.2012.46
Gaikwad KParuthi GThies WUnwin TKleine DToyama K(2010)Interactive DVDs as a platform for educationProceedings of the 4th ACM/IEEE International Conference on Information and Communication Technologies and Development10.1145/2369220.2369233(1-10)Online publication date: 13-Dec-2010
https://dl.acm.org/doi/10.1145/2369220.2369233

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