The Tribe That Discovered Trust Quotes

“We trust strangers not because they are always trustworthy but because we want to believe in a world where they are.”
― David Amerland, The Tribe That Discovered Trust: How Trust Is Created Lost and Regained in Commercial Interactions

“Leaders lead by example. No leader asks more than he is prepared to give himself.”
― David Amerland, The Tribe That Discovered Trust: How Trust is Created, Propagated, Lost and Regained in Commercial Interactions

“Despite the fact that logic tells us that we should not trust anyone, in any situation where the unknown variables are too many or the risks too high, we nevertheless go ahead and take what can only be called a leap of faith.”
― David Amerland, The Tribe That Discovered Trust: How Trust Is Created Lost and Regained in Commercial Interactions

“Every relationship is governed by motive, capability and reliability and these three factors become the core components of the trust equation”
― David Amerland, The Tribe That Discovered Trust: How Trust Is Created Lost and Regained in Commercial Interactions

“Trust is an ethereal quality. Like oxygen or light we notice it only by its absence.”
― David Amerland, The Tribe That Discovered Trust: How Trust Is Created Lost and Regained in Commercial Interactions

“Trust is what monetizes the attention economy.”
― David Amerland, The Tribe That Discovered Trust: How Trust is Created, Propagated, Lost and Regained in Commercial Interactions

“Life at the edge of the world, it was felt, could go on forever.”
― David Amerland, The Tribe That Discovered Trust: How Trust is Created, Propagated, Lost and Regained in Commercial Interactions

“Risks must balance rewards.”
― David Amerland, The Tribe That Discovered Trust: How Trust is Created, Propagated, Lost and Regained in Commercial Interactions

“In the digital domain trust is now important not only because we really need to know how to trust people and whom to trust but because we need others to trust us and have to learn how to help them do so.”
― David Amerland, The Tribe That Discovered Trust: How Trust is Created, Propagated, Lost and Regained in Commercial Interactions

“The presence of Knowledge Based Trust in organizations gives rise to a high level of interpersonal trust amongst their members and creates cohesive units out of a loose bunch of people.”
― David Amerland, The Tribe That Discovered Trust: How Trust Is Created Lost and Regained in Commercial Interactions

“Asymmetrical relationships never work.”
― David Amerland, The Tribe That Discovered Trust: How Trust is Created, Propagated, Lost and Regained in Commercial Interactions

“Initial or mutual trust (the type of trust that makes us, irrationally, trust strangers) then enabled the complex planning that allowed man to transition from a tribe of hunter-gatherers whose fate depended on external factors to an agricultural society where complex, planned outcomes could be put into motion.”
― David Amerland, The Tribe That Discovered Trust: How Trust is Created, Propagated, Lost and Regained in Commercial Interactions

“Trust cannot, in the real world, be just a matter of personal choice.”
― David Amerland, The Tribe That Discovered Trust: How Trust Is Created Lost and Regained in Commercial Interactions

“Familiarity with the brand requires some experience of it (via advertising, word of mouth, internet publicity), Confidence comes with the perception of competence in the brand itself (which is why new brands really need to work hard for people to experience them first) and Trustworthiness refers to the sense of whether the brand is going to live up to its promise of reliability for the price paid.”
― David Amerland, The Tribe That Discovered Trust: How Trust Is Created Lost and Regained in Commercial Interactions

“We live in the age of the semantic web. Semantic search is constantly mining relationships and ascribing interaction values to people, organizations and things. Semantic technologies are constantly surfacing information looking for trustworthy sources to use as a benchmark.”
― David Amerland, The Tribe That Discovered Trust: How Trust Is Created Lost and Regained in Commercial Interactions

“It is humanity that’s actually propagated through the gossamer, reaching tendrils of trust and the emergence of happiness.”
― David Amerland, The Tribe That Discovered Trust: How Trust Is Created Lost and Regained in Commercial Interactions