Kurkure is a brand of spiced crunchy puffcorn snacks made up of rice, lentil and corn, owned by PepsiCo. The snack was originated in India and was launched in 1999 in the country. The snack is currently being manufactured and sold in India, Pakistan and Bangladesh. The snack has limited availability in certain international markets such as Canada and the United Kingdom. The word Kurkure means "crunchy" in Hindi, Urdu and Bengali.