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- Chip R. Bell is an American author and consultant in customer loyalty and service innovation. He is known for his work in mapping the customer journey as part of the customer service experience and customer forensics. (en)
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- Customer forensics, Customer journey mapping
Service innovation (en)
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- Speaker, author, consultant (en)
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- Chip R. Bell is an American author and consultant in customer loyalty and service innovation. He is known for his work in mapping the customer journey as part of the customer service experience and customer forensics. (en)
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