Cardinal Nation, or Redbird Nation, is a term commonly used to describe, in aggregate, the fans of the St. Louis Cardinals baseball franchise. Cardinal Nation encompasses not just the area around St. Louis, but also a large portion of the Midwest. The team is traditionally popular in this region and Cardinals games are broadcast on radio and TV on Bally Sports Midwest. The term "Cardinal Nation" has been in use since the 1930s, when the team's success and St. Louis radio greatly increased the Cardinals' popularity over a large area of the United States. "Cardinal Nation" remains a major term in team promotion.