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The 1949 Rose Bowl was the 35th edition of the college football bowl game, played at the Rose Bowl in Pasadena, California on Saturday, January 1. The seventh-ranked Northwestern Wildcats of the Big Nine Conference defeated the #4 California Golden Bears, champions of the Pacific Coast Conference, 20–14. Northwestern halfback Frank Aschenbrenner was named the Player of the Game when the award was created in 1953 and selections were made retroactively.