Summary: A leading manufacturer of forest products with several production facilities located in geographical proximity to each other has recently acquired a number of new production plants in other regions/countries to increase its production capacity and expand its national and international markets. With the addition of this new capacity, the company wanted to know how to best allocate customer orders to its various mills to minimize the total cost of production and transportation. We developed mixed-integer programming models to jointly optimize production allocation and transportation of customer orders on a weekly basis. The models were run with real order files and the test results indicated the potential for significant cost savings over the company’s current practices. The company further customized the models, integrated them into their IT system and implemented them successfully. Besides the actual cost savings for the company, the whole process from the initial step of analyzing the problem, to developing, testing, customizing, integrating and finally implementing the models provided enhanced intelligence to sales staff.