Summary: The dynamic contact angle formed when a liquid curtain impinges onto a moving solid is measured for aqueous glycerol solutions in different flow regimes. It is usually assumed that the dynamic contact angle is simply a function of the contact-line speed and the material properties of the contacting media. The new results show that this is not the case. For a given gas/liquid/solid combination and a given contact-line speed, the dynamic contact angle can be varied by varying the flow rate of the liquid and/or the curtain height, that is by varying the flow field near the contact line. The possibility of attributing this effect merely to free-surface bending and interpreting the results in terms of the so-called “apparent” contact angle is discussed and ruled out on the basis of some general qualitative arguments and analysis of the characteristic length scales involved. A probable connection between the observed effect and the physical mechanism of interface disappearance and formation incorporated in a recently developed theory of wetting is discussed.