lift in short-term sales likelihood*
lift in long-term brand contribution*
Hook and sustain attention with an immersive story. Drop viewers in from the start and immerse them with audio and visuals that pique their interest.
Cheetos takes viewers right into the story of its new Popcorn, with bright orange
fingers and a musical track that reinforces the key message.
Jump in
Get to the heart of the story faster. Use engaging pacing and tight framing to draw viewers in.
Fastrack dives right into the story and keeps the viewer engaged through dynamic visuals that play with pacing and framing.
Emphasise key points
Use audio and text to support the story and reinforce key messages. Avoid competing elements.
Silmäasema places helpful emphasis on its text and guides the viewer’s understanding with matching voice-over.
Keep visuals bright and high-contrast
Ensure visuals are optimised for all devices.
Pokémon uses bright accent colors, strong lighting, and contrasted visual effects to ensure visual engagement on small screens.
Brand early, often, and richly. Make use of a broad range of branding elements to show and tell viewers who you are.
Ruffles introduces itself early and maintains a presence throughout by integrating branded product in the story.
Show up early and throughout
Introduce your brand or product from the start and maintain that presence.
Weekendesk introduces its brand in the first 5s and naturally integrates its product demo throughout the ad.
See and say
Supercharge your brand visual performance with audio brand mentions.
Oi reinforces the onscreen brand visuals with a corresponding brand mention.
Help people think or feel something by creating connections through the experience of your product.
Gojek presents the human experience of its product and the joy it sparks when it gets
you to where you wanted to go.
Humanize the story
Feature people’s experience with your product and represent your consumer.
BareMinerals features a diverse cast and gives them all a voice; showcasing the completeness of its range in the process.
Focus the message
Avoid doing too much in your ad. Keep messaging focused and simple.
M&M’S aligns its visuals and voice-over to deliver a simple and clear message: they’ve now got pretzels inside.
Be engaging
Lean into storytelling techniques such as humor, surprise, and intrigue.
Fanta uses surprising visuals and dynamic voice-over to captivate the audience and deliver an engaging message.
Ask them to take action and give clear, concise direction that’s easy to follow.
Halodoc shows how to book a doctor visit, whenever and wherever you are.
Include a CTA
Be intentional and add a CTA driving a specific objective. Say what you’d like viewers to do.
Shopee clearly communicates its offer and instructs viewers to download the app to access it.
Boost CTAs with audio
Reinforce your onscreen CTA by pairing it with voice-over to ensure the message stands out.
