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Some U.S. grocery prices are dipping for the first time since 2020

Aimee Picchi
Updated
1 min read

Grocery prices continue to eat a hole in household budgets, with many Americans citing the economy and inflation as top issues behind their votes in the November 5 election. But there are signs that consumers may soon get a break on their grocery bills, with some food prices falling in October from a year earlier — the first decline in four years.

Online grocery prices dipped 0.1% in October from a year — that marks the first dip since January 2020, before the pandemic shuttered the U.S. economy and sent inflation soaring, according to new data from Adobe's Adobe Digital Price Index (DPI), which tracks online prices.

Online grocery prices represent what consumers pay when they order food from retailers such as Walmart, Whole Foods and others through apps or websites.

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To be sure, online grocery shopping represents only a portion of Americans' overall food purchases, with about 20% of U.S. shoppers buying their provisions through an app or website in 2022, according to the U.S. Department of Agriculture. But the October price decline signasl that shoppers could get more relief ahead in the grocery aisles, with a Credit Karma survey in May finding that about one-quarter of Americans had skipped a meal due to food costs.

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