Lifestyle store
A lifestyle store is a retail store selling a wide variety of product categories under a single brand. It is designed to associate a brand with one or another aspirational lifestyle. Lifestyle stores may include clothing, housewares, furniture, stationery, gifts, and so on.[1][2]
Examples of lifestyles addressed by brands include "fashionable", "active", "healthy", "back-to-basics".[3]
The pioneer in this sector was Design Research, started in 1953. "It was the first attempt to do a lifestyle store, before anyone knew that word...." It carried an eclectic selection of products, from furniture to clothing, from toys to pots and pans, at a wide range of prices.[4]
Lifestyle stores include:
- Design Research (defunct)
- Habitat (known as "Conran's" in the U.S.)[5]
- Crate and Barrel[6]
- Workbench[6]
- Muji[2]
- Pottery Barn[6]
The concept is sometimes extended to retail stores that stock different product lines from the same fashion brand.[7]
Notes
[edit]- ^ Lynne Mesher, Basics: Interior Design 01: Retail Design, 2010, p. 18
- ^ a b Ko Floor, Branding a Store: How to Build Successful Retail Brands in a Changing Marketplace, 2006, ISBN 0-7494-4832-6 p. 217
- ^ Floor, p. 211
- ^ Carole Nicksin, "The Legacy of Design Research: The impact of the long-defunct retailer is still being felt within the home furnishings industry", HFN The Weekly Newspaper for the Home Furnishing Network, November 8, 2004 full text
- ^ Industrial Design 25:32, 1978
- ^ a b c Anita Pugh et al., A Pathway to Profit: Culture Impacts Performance The Story of a Struggling Company Achieving Profitability through Cultural Transformation, 2013, p. 43
- ^ Danica Lo, "New Michael Kors is Company's First Lifestyle Store in Europe", Racked, April 14, 2010, [1]