Leading short video apps India 2021, by usage

Published by
Tanushree Basuroy,
Jun 26, 2023
In a day, Indian short video platform users spent 22 minutes on the Zilli app launched by Xiaomi, making it the leading short-form video app in terms of daily usage in 2021. On the other hand, the app with the least daily consumption was Josh, on which users spent eight minutes on average during that year.

Leading short-form video platforms in India as of June 2021, by average daily usage (in minutes)

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Release date

September 2021

Region

India

Survey time period

as of June 2021

Supplementary notes

*Captive app pre-burned on Xiaomi smartphones.

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Short video apps in ChinaSocial media in ChinaOnline videos in ChinaMobile apps in ChinaTikTok
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