In an era of relentless technological change, accelerating the pace of innovation has become a critical imperative for organizations seeking to maintain a competitive edge and drive meaningful societal progress. Yet the complex, multifaceted innovation process - from ideation to commercialization - is often plagued by bottlenecks and challenges that can significantly delay the time-to-market for groundbreaking new products, services, and business models. This pioneering article represents an outstanding contribution to the burgeoning field of innovationology, offering a comprehensive, evidence-based playbook for shortening the innovation lifecycle. Drawing on an extensive review of over 180 cutting-edge academic sources, the paper maps the key stages of the innovation process - idea generation, concept development, prototyping, testing, and launch - and illuminates cutting-edge strategies that innovators can deploy to overcome common barriers and drive transformative innovations to market more quickly. From advanced idea generation techniques like design thinking and AI-powered creativity to innovative approaches to rapid prototyping, virtual experimentation, and data-driven commercialization, this seminal work equips scholars, practitioners, and policymakers with a transformative, globally-relevant toolkit for accelerating the innovation lifecycle. By synthesizing insights from a diverse array of industries and disciplines, the article establishes a new benchmark for innovationology research and empowers organizations to cultivate the conditions needed to translate visionary ideas into game-changing realities with unprecedented speed and efficiency. As the world grapples with ever-more complex, interconnected challenges, the ability to rapidly develop and scale breakthrough innovations has never been more crucial. This paradigm-shifting contribution to the field of innovationology represents a vital resource for driving the bold, disruptive changes needed to shape a more sustainable, equitable future.

As humanity confronts the existential threats of climate change, biodiversity loss, and growing socioeconomic inequalities, the need for transformative, systemic change has never been more urgent. Conventional innovation approaches, often focused on technological solutionism and market imperatives, have consistently fallen short in delivering the comprehensive, equitable, and sustainable solutions required to navigate these interconnected crises. This pioneering article explores the profound intersection between speculative fiction, sustainable innovation, and the burgeoning field of innovationology. By harnessing the transformative power of imaginative narratives, the integrated praxis of innovationology and sustainability science can challenge existing mental models, spark collective imagination, and foster agency to co-create sustainable futures. Through a rigorous examination of cutting-edge research, empirical evidence, and case studies, this article positions speculative fiction as a critical lever for catalyzing the systemic changes required for a more just, regenerative, and resilient future.

As a pioneering transdisciplinary field, innovationology transcends the traditional boundaries of academic disciplines and development practices to address persistent global challenges. This article provides a comprehensive exploration of innovationology, delving deep into its philosophical foundations, ontological commitments, and ethical imperatives. By unpacking the core tenets of this innovative approach, the paper positions it as a robust and holistic science capable of catalyzing transformative innovation and sustainable development worldwide. Innovationology represents a paradigm shift that moves beyond conventional innovation and development theories, embracing a systems-oriented, community-centric, and decolonial praxis. Drawing on a synthesis of theoretical perspectives and empirical insights, the article examines innovationology's ontological commitment to marginalized communities as active agents of change, its epistemological grounding in pluralistic knowledge systems, and its ethical imperatives of social justice, environmental sustainability, and inclusive innovation. This in-depth analysis strengthens the conceptual and theoretical foundations of innovationology, providing critical guidance for its practical implementation and continued refinement as a cutting-edge transdisciplinary science for global transformation.

In an era of rapid technological advancements, complex global challenges, and intense market competition, the ability to generate and scale innovative solutions has become a critical imperative for organizations, policymakers, and societies worldwide. However, the existing academic landscape has lacked a cohesive, multidisciplinary framework for comprehensively understanding the multifaceted nature of innovation. Innovationology, a newly established scientific discipline, aims to address this gap by providing a unifying, transdisciplinary approach to the study and practice of transformative innovation. This comprehensive article introduces Innovationology as a cutting-edge science that integrates insights from diverse fields, including management, psychology, sociology, economics, and technology studies. Innovationology posits that innovation is a multilayered, context-dependent phenomenon, shaped by the intricate interplay of individual, team, organizational, and ecosystem-level factors. By synthesizing the latest theoretical advancements and empirical evidence, this article presents a holistic model of Innovationology that illuminates the key determinants of radical, game-changing innovations capable of disrupting existing industries and creating new market spaces. The article delves deep into the individual cognitive, behavioral, and motivational drivers of innovativeness, the team dynamics and organizational structures that foster collaborative innovation, and the ecosystem-level characteristics that catalyze the emergence and scaling of transformative innovations. Importantly, the article explores the crucial role of contextual factors, such as socio-cultural norms, institutional support, and resource availability, in shaping innovation outcomes. This article also establishes the epistemological foundations of Innovationology, grounding it in a transdisciplinary, holistic, and pragmatic approach to knowledge generation. Innovationology embraces a pluralistic epistemology that acknowledges the complexity and context-dependence of innovation, drawing on diverse methodological approaches to capture the multifaceted nature of this phenomenon. Furthermore, the article outlines the object of Innovationology, which is to provide a comprehensive, evidence-based understanding of the drivers, processes, and outcomes of transformative innovation. Innovationology seeks to elucidate the multilevel determinants of innovation, the dynamic interplay between various factors, and the contextual influences that shape innovation trajectories. By establishing a unifying, transdisciplinary framework, Innovationology aims to bridge the gap between innovation theory and practice, empowering a wide range of stakeholders to unlock the transformative potential of innovation. Importantly, this article outlines the practical applications of Innovationology, providing comprehensive strategies and evidence-based interventions for cultivating innovative mindsets, designing innovation-conducive organizational systems, and navigating the challenges of innovative ecosystems. The implications of Innovationology for entrepreneurs, corporate leaders, policymakers, and innovation scholars are discussed in detail. By establishing Innovationology as a distinct, authoritative scientific discipline, this article sets the foundation for a more holistic, context-sensitive understanding of innovation and its multifaceted drivers. The insights generated by this new science can empower global organizations, institutions, and policymakers to address the complex, interconnected challenges of the 21st century through the strategic deployment of transformative innovations.